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Top Rated
838 Ratings
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Top Rated
654 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100

Oracle CX Marketing

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Top Rated
654 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • ActiveCampaign and Oracle CX Marketing are tied in 1 feature set: Campaign Management

Email & Online Marketing

8.4

ActiveCampaign

84%
8.3

Oracle CX Marketing

83%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

8.0
80%
555 Ratings
8.4
84%
118 Ratings

Dynamic content

8.2
82%
492 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

8.1
81%
446 Ratings
8.4
84%
117 Ratings

Landing pages

7.4
74%
317 Ratings
8.5
85%
125 Ratings

A/B testing

8.6
86%
360 Ratings
8.2
82%
119 Ratings

Mobile optimization

8.4
84%
503 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

9.2
92%
647 Ratings
8.4
84%
237 Ratings

List management

8.9
89%
623 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

9.0
90%
550 Ratings
8.3
83%
109 Ratings

Lead Management

8.6

ActiveCampaign

86%
8.4

Oracle CX Marketing

84%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
470 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

8.5
85%
343 Ratings
8.3
83%
105 Ratings

Data quality management

8.5
85%
385 Ratings
8.4
84%
110 Ratings

Automated sales alerts and tasks

8.6
86%
340 Ratings
8.3
83%
90 Ratings

Campaign Management

8.4

ActiveCampaign

84%
8.4

Oracle CX Marketing

84%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
278 Ratings
8.3
83%
95 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
8.4
84%
99 Ratings

Social Media Marketing

8.5

ActiveCampaign

85%
8.0

Oracle CX Marketing

80%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
244 Ratings
7.9
79%
71 Ratings

Social profile integration

8.4
84%
239 Ratings
8.0
80%
67 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.1

Oracle CX Marketing

81%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
571 Ratings
8.2
82%
123 Ratings

Standard reports

8.7
87%
558 Ratings
8.2
82%
121 Ratings

Custom reports

8.4
84%
360 Ratings
8.1
81%
114 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.2

Oracle CX Marketing

82%
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
374 Ratings
8.1
81%
106 Ratings

Role-based workflow & approvals

8.3
83%
253 Ratings
8.0
80%
89 Ratings

Customizability

8.6
86%
395 Ratings
8.4
84%
110 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
55 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

8.7
87%
51 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Configurability, Ease of integration, Vendor post-sale
  • Oracle CX Marketing is rated higher in 5 areas: Usability, Performance, Support Rating, Implementation Rating, Product Scalability
  • ActiveCampaign and Oracle CX Marketing are tied in 2 areas: In-Person Training, Vendor pre-sale

Likelihood to Recommend

9.0

ActiveCampaign

90%
642 Ratings
8.3

Oracle CX Marketing

83%
249 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
6.0

Oracle CX Marketing

60%
89 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.9

Oracle CX Marketing

89%
14 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
8.2

Oracle CX Marketing

82%
18 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
8.0

Oracle CX Marketing

80%
10 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
9.9

Oracle CX Marketing

99%
32 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
7.3

Oracle CX Marketing

73%
3 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
7.6

Oracle CX Marketing

76%
11 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.8

Oracle CX Marketing

88%
20 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
2.0

Oracle CX Marketing

20%
2 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings
8.7

Oracle CX Marketing

87%
122 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings
7.3

Oracle CX Marketing

73%
1 Rating

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Oracle

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Oracle

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Oracle

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Oracle CX Marketing

Starting Price

$2,000 per month

Editions & Modules

Oracle CX Marketing editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    CX Marketing pricing is a function of usage.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Oracle

    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Oracle

    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Oracle

    No one has experienced any problems with availablity.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Oracle

    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Oracle

    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Read full review

    In-Person Training

    ActiveCampaign

    No answers on this topic

    Oracle

    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Oracle

    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Oracle

    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Oracle

    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Oracle

    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Oracle

    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Read full review

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