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Top Rated
841 Ratings
Top Rated
164 Ratings

ActiveCampaign

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Top Rated
841 Ratings
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Score 8.5 out of 100
Top Rated
164 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.9
    89%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Oracle CX Sales

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Sales

    80%
    Oracle CX Sales ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.7
    87%
    12 Ratings

    Workflow management

    N/A
    0 Ratings
    7.7
    77%
    12 Ratings

    Territory management

    N/A
    0 Ratings
    8.0
    80%
    12 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.6
    76%
    10 Ratings

    Contract management

    N/A
    0 Ratings
    8.4
    84%
    11 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.7
    77%
    12 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.2
    72%
    12 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    8.0
    80%
    11 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Sales

    80%
    Oracle CX Sales ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.1
    81%
    11 Ratings

    Call center management

    N/A
    0 Ratings
    7.8
    78%
    9 Ratings

    Help desk management

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Sales

    80%
    Oracle CX Sales ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.9
    89%
    10 Ratings

    Email marketing

    N/A
    0 Ratings
    7.2
    72%
    8 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    Oracle CX Sales

    89%
    Oracle CX Sales ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    8.9
    89%
    11 Ratings

    Reporting

    N/A
    0 Ratings
    8.8
    88%
    11 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.5

    Oracle CX Sales

    85%
    Oracle CX Sales ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.3
    83%
    11 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.4
    84%
    11 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.5

    Oracle CX Sales

    85%
    Oracle CX Sales ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.8
    88%
    11 Ratings

    Custom objects

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Scripting environment

    N/A
    0 Ratings
    8.6
    86%
    10 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.8
    78%
    11 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Sales

    80%
    Oracle CX Sales ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    7.4
    74%
    13 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.6
    86%
    13 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.7

    Oracle CX Sales

    77%
    Oracle CX Sales ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Social engagement

    N/A
    0 Ratings
    7.4
    74%
    9 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.9

    Oracle CX Sales

    79%
    Oracle CX Sales ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    7.8
    78%
    11 Ratings

    Compensation management

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Sales

    84%
    Oracle CX Sales ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.4
    84%
    11 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Ease of integration
    • Oracle CX Sales is rated higher in 3 areas: Support Rating, Vendor post-sale, Vendor pre-sale

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    7.6

    Oracle CX Sales

    76%
    44 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    7.5

    Oracle CX Sales

    75%
    11 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    7.6

    Oracle CX Sales

    76%
    11 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Oracle CX Sales

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    8.0

    Oracle CX Sales

    80%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Contract Terms and Pricing Model

    ActiveCampaign

    N/A
    0 Ratings
    7.0

    Oracle CX Sales

    70%
    1 Rating

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings
    5.0

    Oracle CX Sales

    50%
    16 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Oracle CX Sales

    N/A
    0 Ratings

    Professional Services

    ActiveCampaign

    N/A
    0 Ratings
    10.0

    Oracle CX Sales

    100%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    8.0

    Oracle CX Sales

    80%
    1 Rating

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings
    8.0

    Oracle CX Sales

    80%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Oracle

    Excellent as a customer relationship management tool, sales forecasting, building better sales plan for the entire deal lifecycle using critical and complex data, a 360-degree comprehensive view of vendors, partners, customers. Ensuring high standards and consistency is maintained in pricing so that quotes are competitive for prospective customers. At the end of the day, this is an excellent tool for selling and closing deals while being able to access needed information in one place.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Oracle

    • Easy to sell products[.]
    • Build customers and make customer hub[.]
    • Tracking the sales cycle from marketing to sell the product[.]
    • Build Reports and Anayltics related to opportunities, leads, and service requests[.]
    • Getting customers issues after and before selling[.]
    • High ability to integrate with Oracles other products and 3rd products using Rest and Soap APIs[.]
    • Restrict users using RBAC role based access[.]
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Oracle

    • It doesn't have a lot of information for mid-market in Latin America, so there is info you can increase on this.
    • Job posting may not be part of the Commercial Module because it is where salespeople may look at it and start another process.
    • You may add a top 100 list per country in the lists by default, to make it easier to use when putting attention on the correct sectors.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Oracle CX Sales

    Starting Price

    $65 Per User Per Month

    Editions & Modules

    Oracle CX Sales editions and modules pricing
    EditionModules
    Professional$65.001
    Standard$100.002
    Enterprise$200.003
    Premium$300.004

    Footnotes

    1. Per User Per Month
    2. Per User Per Month
    3. Per User Per Month
    4. Per User Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Oracle

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Oracle

    Overall our organization has completely moved to Oracle CX Sales and now is able to utilize the latest technology backed by AI to provide a much better experience to customers and saving money at the same time. So it's a Win-Win situation. I believe there is a slight learning curve to derive [the] full value out of this but once you are there, you can delight your customers.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Oracle

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Oracle

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Oracle

    The support the Oracle team gives is generally very good. They are patient, willing to help, and their training methods are collaborative and inclusive. They have conducted multiple support sessions and it’s always been a great user experience. The stellar team [is] always on hand to lend support when the right time comes and their helpdesk is always on hand to help.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Oracle

    Excellent online training material. On-demand always helps to access anytime, anywhere. Also, it is essential that in this day and age, video tutorials with actual product screenshots make the learning more useful and fun at the same time. Certifications help test knowledge gained during these tutorial sessions. This was a blessing for fresh users.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Oracle

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Oracle

    As compared to other CRM, this happens to be one of the best and most affordable as there are some cons, but the pros are great, and I have seen an increase in sales by using this platform. It works great for the sales process from start to end, like lead generation to closure.
    Read full review

    Contract Terms and Pricing Model

    ActiveCampaign

    No answers on this topic

    Oracle

    When we purchased this system it was one of the more expensive options in the market. However, with an adjustment in service and a relative price structure, this has become a lot more cost-effective over the past few years. It’s now more of a middle-ranking in the pricing structure and I would definitely say this is value for money.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Oracle

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Oracle

    • Unfortunately, our sales team has decreased productivity by trying to use the mobile application. It is poorly designed, and I've heard the same feedback from people at other organizations.
    • The ability to track and convert sales leads has proven to be a positive impact on ROI.
    • We are able to pass along leads and opportunities to our resellers.
    Read full review

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