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Top Rated
690 Ratings

ActiveCampaign

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Top Rated
690 Ratings
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Score 8.8 out of 100
160 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales is more suited for organizations who are planning to completely migrate their CRMs or who are just starting their CRM journey. Since integrations are limited with external software, using Oracle CX Sales can be challenging. Also, in my personal opinion, B2C companies with a large customer base or daily transactions will benefit the most by Oracle CX Sales.
Priya Joshi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
WYSIWYG email editor
ActiveCampaign
8.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Dynamic content
ActiveCampaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Ability to test dynamic content
ActiveCampaign
8.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Landing pages
ActiveCampaign
7.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
A/B testing
ActiveCampaign
8.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Mobile optimization
ActiveCampaign
8.2
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Email deliverability reporting
ActiveCampaign
8.9
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
List management
ActiveCampaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Triggered drip sequences
ActiveCampaign
9.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Lead Management

ActiveCampaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Lead nurturing
ActiveCampaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Lead scoring and grading
ActiveCampaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Data quality management
ActiveCampaign
8.2
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Automated sales alerts and tasks
ActiveCampaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Campaign Management

ActiveCampaign
7.9
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Calendaring
ActiveCampaign
7.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Event/webinar marketing
ActiveCampaign
8.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Social Media Marketing

ActiveCampaign
8.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Social sharing and campaigns
ActiveCampaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Social profile integration
ActiveCampaign
8.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Reporting & Analytics

ActiveCampaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Dashboards
ActiveCampaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Standard reports
ActiveCampaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Custom reports
ActiveCampaign
8.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Platform & Infrastructure

ActiveCampaign
8.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
API
ActiveCampaign
8.7
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Role-based workflow & approvals
ActiveCampaign
8.4
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Customizability
ActiveCampaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with Salesforce.com
ActiveCampaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
Integration with SugarCRM
ActiveCampaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Sales Force Automation

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.8
Customer data management / contact management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9
Workflow management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.1
Territory management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.4
Opportunity management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.6
Contract management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.1
Quote & order management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.6
Interaction tracking
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.5
Channel / partner relationship management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9

Customer Service & Support

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.2
Case management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.6
Call center management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.8
Help desk management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.1

Marketing Automation

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.2
Lead management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.4
Email marketing
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.0

CRM Project Management

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9
Task management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9
Reporting
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

CRM Reporting & Analytics

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.7
Forecasting
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
9.0
Pipeline visualization
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.6
Customizable reports
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.3

Customization

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.7
Custom fields
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.5
Custom objects
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.9
Scripting environment
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
API for custom integration
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.4

Security

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.7
Single sign-on capability
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.6
Role-based user permissions
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.8

Social CRM

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.5
Social data
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Social engagement
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.1

Integrations with 3rd-party Software

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.4
Marketing automation
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0
Compensation management
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.8

Platform

ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.7
Mobile access
ActiveCampaign
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
6.7

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • Insights of companies are really practical because gives you an overview of the company performance at the time you are looking at it.
  • Easy to use the Company Search Module where you can easily search for companies on DataFox.
  • The integration with Salesforce gives you a look at who is currently working with the prospect at this point and who has work in the past.
ABRAHAM PABLO | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • I would like to see more integration with other CRMs such as Salesforce.
  • We have each business unit built into Salesforce and it can track the amount of gross profit that flows through our Oracle database. It then further it trickles to each sales rep and what they've closed during their time at the company. These figures are not always accurate.
  • It be difficult navigating to accounts and drilling down into each specific customer to understand details.
Simon Vargas | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 8.2
Based on 6 answers
Its overall usability is great. The implementation process started smoothly and set the tone for how we'd be using the software. Trainings during onboarding for new users are always easy to follow, and account executives have felt confident using Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) since the beginning. I would definitely recommend it to a colleague or friend!
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) 7.5
Based on 6 answers
We have received a timely and valuable support from the product vendor for new feature assessments and continuous improvement. As this is an SaaS product, getting timely access to a roadmap is critical and Oracle has been transparent about the direction of its tools, which helps our IT, business, and end-user community be more confident about using Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud).
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle Sales Cloud was our preference for a CRM cloud system because it had great additional features that we also wanted to utilise in addition to the traditional CRM. We really liked the lead tracking and the incentive sales compensation feature. Several department heads debated which software to go with and in the end we all agreed on Oracle Sales Cloud because it addressed the needs of all the different departments that now utilise the software.
Alina Hera | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

  • Unfortunately, our sales team has decreased productivity by trying to use the mobile application. It is poorly designed, and I've heard the same feedback from people at other organizations.
  • The ability to track and convert sales leads has proven to be a positive impact on ROI.
  • We are able to pass along leads and opportunities to our resellers.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud) Editions & Modules

Edition
Professional$65.001
Standard$100.001
Enterprise$200.001
Premium$300.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.0

Likelihood to Renew

ActiveCampaign
9.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Usability

ActiveCampaign
8.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
8.2

Reliability and Availability

ActiveCampaign
9.1
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Performance

ActiveCampaign
8.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Support Rating

ActiveCampaign
6.6
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)
7.5

In-Person Training

ActiveCampaign
7.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Implementation Rating

ActiveCampaign
8.5
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Scalability

ActiveCampaign
8.8
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

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