What users are saying about
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Top Rated
296 Ratings
2 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

OutreachPlus

Outreach is well suited for organizations that have a large number of outbound efforts that require a consistent set of records. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
OutreachPlus
6.6
WYSIWYG email editor
ActiveCampaign
8.1
OutreachPlus
Dynamic content
ActiveCampaign
8.3
OutreachPlus
6.5
Ability to test dynamic content
ActiveCampaign
7.9
OutreachPlus
6.5
Landing pages
ActiveCampaign
7.1
OutreachPlus
7.0
A/B testing
ActiveCampaign
8.5
OutreachPlus
7.0
Mobile optimization
ActiveCampaign
8.2
OutreachPlus
4.8
Email deliverability reporting
ActiveCampaign
8.8
OutreachPlus
7.5
List management
ActiveCampaign
8.6
OutreachPlus
7.1
Triggered drip sequences
ActiveCampaign
9.4
OutreachPlus

Lead Management

ActiveCampaign
7.8
OutreachPlus
Lead nurturing
ActiveCampaign
7.7
OutreachPlus
Lead scoring and grading
ActiveCampaign
7.8
OutreachPlus
Data quality management
ActiveCampaign
7.2
OutreachPlus
Automated sales alerts and tasks
ActiveCampaign
8.3
OutreachPlus

Campaign Management

ActiveCampaign
7.9
OutreachPlus
Calendaring
ActiveCampaign
7.1
OutreachPlus
Event/webinar marketing
ActiveCampaign
8.7
OutreachPlus

Social Media Marketing

ActiveCampaign
8.2
OutreachPlus
Social sharing and campaigns
ActiveCampaign
8.8
OutreachPlus
Social profile integration
ActiveCampaign
7.6
OutreachPlus

Reporting & Analytics

ActiveCampaign
7.8
OutreachPlus
Dashboards
ActiveCampaign
7.9
OutreachPlus
Standard reports
ActiveCampaign
7.8
OutreachPlus
Custom reports
ActiveCampaign
7.7
OutreachPlus

Platform & Infrastructure

ActiveCampaign
8.2
OutreachPlus
API
ActiveCampaign
8.8
OutreachPlus
Role-based workflow & approvals
ActiveCampaign
7.9
OutreachPlus
Customizability
ActiveCampaign
7.9
OutreachPlus
Integration with Salesforce.com
ActiveCampaign
8.1
OutreachPlus
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
OutreachPlus
Integration with SugarCRM
ActiveCampaign
8.2
OutreachPlus

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

OutreachPlus

  • Tagging of prospects across various outreach campaigns. It can be had to track campaign specific data. They make it easy.
  • Really repository for contact information. They allowed us not to rely on spreadsheets as much and do everything from one place.
  • Mobile interface. They make checking emails and campaign results on the go.
Craige Hardel | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

OutreachPlus

  • Salesforce integration.
  • Prospect migration.
  • Prospect activity detail.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

OutreachPlus

They're both good but OutreachPlus goes a step further with prospect management and template statistics.Mailshake has a sending calendar which I like and also AB testing although it's on a higher plan. Overall they're similar but OutreachPlus still make the outreach process easier and more organized across different verticals.Lastly with Mailshake you can add aliases with OutreachPlus you can't.
Craige Hardel | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

OutreachPlus

  • Quicker connection w/leads.
  • Easier streamlined tasks.
  • Increased overall productivity.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OutreachPlus

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
OutreachPlus
8.0

Likelihood to Renew

ActiveCampaign
9.1
OutreachPlus

Usability

ActiveCampaign
8.3
OutreachPlus

Reliability and Availability

ActiveCampaign
9.4
OutreachPlus

Performance

ActiveCampaign
8.1
OutreachPlus

Support Rating

ActiveCampaign
8.9
OutreachPlus

Implementation Rating

ActiveCampaign
7.4
OutreachPlus

Scalability

ActiveCampaign
9.4
OutreachPlus

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