What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

Pardot

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Top Rated
514 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

Pardot

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Top Rated
514 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Pardot
7.3
WYSIWYG email editor
ActiveCampaign
7.7
Pardot
6.6
Dynamic content
ActiveCampaign
7.3
Pardot
7.2
Ability to test dynamic content
ActiveCampaign
7.4
Pardot
7.3
Landing pages
ActiveCampaign
6.7
Pardot
6.9
A/B testing
ActiveCampaign
7.1
Pardot
7.7
Mobile optimization
ActiveCampaign
7.7
Pardot
6.7
Email deliverability
ActiveCampaign
8.3
Pardot
8.1
List management
ActiveCampaign
8.1
Pardot
7.5
Triggered drip sequences
ActiveCampaign
9.3
Pardot
7.5

Reporting & Analytics

ActiveCampaign
7.0
Pardot
5.8
Dashboards
ActiveCampaign
7.0
Pardot
5.7
Standard reports
ActiveCampaign
7.2
Pardot
6.3
Custom reports
ActiveCampaign
6.8
Pardot
5.4

Lead Management

ActiveCampaign
Pardot
6.9
Lead nurturing
ActiveCampaign
Pardot
7.4
Lead scoring and grading
ActiveCampaign
Pardot
7.7
Data quality management
ActiveCampaign
Pardot
5.8
Automated sales alerts and tasks
ActiveCampaign
Pardot
6.7

Campaign Management

ActiveCampaign
Pardot
7.4
Calendaring
ActiveCampaign
Pardot
7.3
Event/webinar marketing
ActiveCampaign
Pardot
7.6

Social Media Marketing

ActiveCampaign
Pardot
7.4
Social sharing and campaigns
ActiveCampaign
Pardot
7.0
Social profile integration
ActiveCampaign
Pardot
7.8

Platform & Infrastructure

ActiveCampaign
Pardot
6.8
API
ActiveCampaign
Pardot
6.9
Role-based workflow & approvals
ActiveCampaign
Pardot
7.1
Customizability
ActiveCampaign
Pardot
6.1
Integration with Salesforce.com
ActiveCampaign
Pardot
6.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
Pardot
8.3
Integration with SugarCRM
ActiveCampaign
Pardot
5.4

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Automate demand generation programs across multiple marketing channels, both traditional and digital
  • Provide valuable reporting and tracking to measure program efficiency and efficacy
  • Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
  • Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas
Christina Wells profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Although not currently disruptive to our programs, send/action run times across assets and automations can delay campaign execution for those campaigns that come up last minute and need to launch ASAP
  • Although reporting continues to improve, we typically utilize reports in Salesforce as well as Pardot to show results and trends across campaigns
Christina Wells profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pardot8.6
Based on 84 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
Straightforward UI/UX for a VERY robust and powerful tool
John Schott profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
John Schott profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed skillsets for managers of the system. There is no same ease of creating landing pages and emails, for example, as there is with Pardot, where inexperienced/non-designers and non-coders on your marketing team can make beautiful pages and emails that are mobile-friendly and dynamic.
Christina Wells profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • Increased understanding of where leads are coming from which has lead to a more effective lead generation pipeline and funnel
  • Increased email deliverability which has lead to increased email opens, clicks and downloads
  • Seamlessly sync our business and marketing efforts into one easy tool
  • Increase in number of leads
Hayley Vanderwall profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

ActiveCampaign More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information