What users are saying about
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Top Rated
842 Ratings
Top Rated
806 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
Top Rated
806 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.4

ActiveCampaign

84%
7.4

Pardot

74%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
6.0
60%
88 Ratings

Dynamic content

8.2
82%
495 Ratings
6.9
69%
79 Ratings

Ability to test dynamic content

8.1
81%
449 Ratings
7.4
74%
76 Ratings

Landing pages

7.4
74%
320 Ratings
7.3
73%
87 Ratings

A/B testing

8.6
86%
362 Ratings
8.0
80%
80 Ratings

Mobile optimization

8.4
84%
506 Ratings
6.3
63%
76 Ratings

Email deliverability reporting

9.2
92%
650 Ratings
7.9
79%
178 Ratings

List management

8.9
89%
625 Ratings
8.6
86%
91 Ratings

Triggered drip sequences

9.1
91%
552 Ratings
8.3
83%
62 Ratings

Lead Management

8.6

ActiveCampaign

86%
7.7

Pardot

77%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
472 Ratings
7.8
78%
84 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
7.9
79%
85 Ratings

Data quality management

8.5
85%
387 Ratings
7.1
71%
85 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
7.9
79%
80 Ratings

Campaign Management

8.4

ActiveCampaign

84%
7.5

Pardot

75%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
279 Ratings
7.5
75%
75 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
7.5
75%
72 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%
7.0

Pardot

70%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
6.4
64%
63 Ratings

Social profile integration

8.4
84%
240 Ratings
7.5
75%
21 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.0

Pardot

70%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
574 Ratings
7.2
72%
86 Ratings

Standard reports

8.8
88%
561 Ratings
6.9
69%
89 Ratings

Custom reports

8.4
84%
362 Ratings
6.8
68%
67 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
7.4

Pardot

74%
ActiveCampaign ranks higher in 5/6 features

API

9.1
91%
376 Ratings
7.3
73%
64 Ratings

Role-based workflow & approvals

8.3
83%
255 Ratings
7.0
70%
61 Ratings

Customizability

8.7
87%
397 Ratings
6.9
69%
81 Ratings

Integration with Salesforce.com

8.8
88%
84 Ratings
9.4
94%
82 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

8.8
88%
50 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Implementation Rating, Ease of integration, Vendor post-sale
  • Pardot is rated higher in 5 areas: Usability, Performance, Support Rating, In-Person Training, Vendor pre-sale

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
7.7

Pardot

77%
149 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
1.4

Pardot

14%
86 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.5

Pardot

85%
17 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
7.5

Pardot

75%
16 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
9.0

Pardot

90%
3 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.2

Pardot

82%
22 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Pardot

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
7.0

Pardot

70%
1 Rating

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Pardot

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
6.0

Pardot

60%
1 Rating

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings
8.0

Pardot

80%
1 Rating

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Salesforce

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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Salesforce

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
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Salesforce

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pardot

Starting Price

$1,250 per month

Editions & Modules

Pardot editions and modules pricing
EditionModules
Growth$1,2501
Plus$2,5002
Advanced40003
Premium150004

Footnotes

  1. /month/up to 10,000 contacts billed annually
  2. /month/up to 10,000 contacts billed annually
  3. /month/up to 10,000 contacts billed annually
  4. /month/up to 10,000 contacts billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Salesforce

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Salesforce

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Salesforce

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
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Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Salesforce

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Salesforce

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training

ActiveCampaign

No answers on this topic

Salesforce

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training

ActiveCampaign

No answers on this topic

Salesforce

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Salesforce

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Salesforce

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Salesforce

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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Salesforce

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
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