What users are saying about

ActiveCampaign

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Top Rated
73 Ratings
529 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
529 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pardot

It's great for people like myself who are not technical and don't know code. I thinks it's appropriate for any size of business. I think if you are very technical and like building out lots of campaigns then you'd probably be better suited with something like Marketo or Eloqua.
Darren Ellis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Pardot
7.3
WYSIWYG email editor
ActiveCampaign
7.7
Pardot
6.7
Dynamic content
ActiveCampaign
7.5
Pardot
7.3
Ability to test dynamic content
ActiveCampaign
7.7
Pardot
7.3
Landing pages
ActiveCampaign
6.8
Pardot
7.0
A/B testing
ActiveCampaign
7.4
Pardot
7.8
Mobile optimization
ActiveCampaign
7.8
Pardot
6.7
Email deliverability
ActiveCampaign
8.3
Pardot
8.2
List management
ActiveCampaign
8.3
Pardot
7.6
Triggered drip sequences
ActiveCampaign
9.3
Pardot
7.6

Reporting & Analytics

ActiveCampaign
7.2
Pardot
5.8
Dashboards
ActiveCampaign
7.2
Pardot
5.7
Standard reports
ActiveCampaign
7.4
Pardot
6.4
Custom reports
ActiveCampaign
7.0
Pardot
5.3

Lead Management

ActiveCampaign
Pardot
7.0
Lead nurturing
ActiveCampaign
Pardot
7.5
Lead scoring and grading
ActiveCampaign
Pardot
7.8
Data quality management
ActiveCampaign
Pardot
5.8
Automated sales alerts and tasks
ActiveCampaign
Pardot
6.7

Campaign Management

ActiveCampaign
Pardot
7.6
Calendaring
ActiveCampaign
Pardot
7.4
Event/webinar marketing
ActiveCampaign
Pardot
7.7

Social Media Marketing

ActiveCampaign
Pardot
7.4
Social sharing and campaigns
ActiveCampaign
Pardot
7.1
Social profile integration
ActiveCampaign
Pardot
7.7

Platform & Infrastructure

ActiveCampaign
Pardot
6.8
API
ActiveCampaign
Pardot
7.0
Role-based workflow & approvals
ActiveCampaign
Pardot
7.2
Customizability
ActiveCampaign
Pardot
6.2
Integration with Salesforce.com
ActiveCampaign
Pardot
6.9
Integration with Microsoft Dynamics CRM
ActiveCampaign
Pardot
8.3
Integration with SugarCRM
ActiveCampaign
Pardot
5.4

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Easy to use
  • Direct sync with SFDC
  • Great support team
Trevor Lynn profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Multi-touch campaign attribution isn't strong
  • Landing page and email customization isn't strong
Trevor Lynn profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot8.6
Based on 84 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot8.5
Based on 17 answers
Very easy to use & consistent interface
Stacey Schneider profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot6.4
Based on 14 answers
I have not found a way to get immediate support when needed, and submitted tickets often take a day or so to get an initial response.
Stacey Schneider profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
Pardot8.2
Based on 11 answers
Implementation was extremely easy and quick.
Justin Gray profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
We chose Pardot because it was priced in the middle of the other marketing automation softwares we tested and demonstrated. We thought that they all had the same capabilities and most of the same functions. We also thought that Pardot looked easier to navigate. Some of the other products were also more suited for larger companies.
Matt Bohar profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • More qualified leads
  • Increased employee efficiency
Stacey Schneider profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.