What users are saying about
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Top Rated
296 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
31 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Pega Customer Engagement Suite
WYSIWYG email editor
ActiveCampaign
8.1
Pega Customer Engagement Suite
Dynamic content
ActiveCampaign
8.3
Pega Customer Engagement Suite
Ability to test dynamic content
ActiveCampaign
7.9
Pega Customer Engagement Suite
Landing pages
ActiveCampaign
7.1
Pega Customer Engagement Suite
A/B testing
ActiveCampaign
8.5
Pega Customer Engagement Suite
Mobile optimization
ActiveCampaign
8.2
Pega Customer Engagement Suite
Email deliverability reporting
ActiveCampaign
8.8
Pega Customer Engagement Suite
List management
ActiveCampaign
8.6
Pega Customer Engagement Suite
Triggered drip sequences
ActiveCampaign
9.4
Pega Customer Engagement Suite

Lead Management

ActiveCampaign
7.8
Pega Customer Engagement Suite
Lead nurturing
ActiveCampaign
7.7
Pega Customer Engagement Suite
Lead scoring and grading
ActiveCampaign
7.8
Pega Customer Engagement Suite
Data quality management
ActiveCampaign
7.2
Pega Customer Engagement Suite
Automated sales alerts and tasks
ActiveCampaign
8.3
Pega Customer Engagement Suite

Campaign Management

ActiveCampaign
7.9
Pega Customer Engagement Suite
Calendaring
ActiveCampaign
7.1
Pega Customer Engagement Suite
Event/webinar marketing
ActiveCampaign
8.7
Pega Customer Engagement Suite

Social Media Marketing

ActiveCampaign
8.2
Pega Customer Engagement Suite
Social sharing and campaigns
ActiveCampaign
8.8
Pega Customer Engagement Suite
Social profile integration
ActiveCampaign
7.6
Pega Customer Engagement Suite

Reporting & Analytics

ActiveCampaign
7.8
Pega Customer Engagement Suite
Dashboards
ActiveCampaign
7.9
Pega Customer Engagement Suite
Standard reports
ActiveCampaign
7.8
Pega Customer Engagement Suite
Custom reports
ActiveCampaign
7.7
Pega Customer Engagement Suite

Platform & Infrastructure

ActiveCampaign
8.2
Pega Customer Engagement Suite
API
ActiveCampaign
8.8
Pega Customer Engagement Suite
Role-based workflow & approvals
ActiveCampaign
7.9
Pega Customer Engagement Suite
Customizability
ActiveCampaign
7.9
Pega Customer Engagement Suite
Integration with Salesforce.com
ActiveCampaign
8.1
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Pega Customer Engagement Suite
Integration with SugarCRM
ActiveCampaign
8.2
Pega Customer Engagement Suite

Sales Force Automation

ActiveCampaign
Pega Customer Engagement Suite
7.6
Customer data management / contact management
ActiveCampaign
Pega Customer Engagement Suite
7.1
Workflow management
ActiveCampaign
Pega Customer Engagement Suite
8.0
Territory management
ActiveCampaign
Pega Customer Engagement Suite
6.6
Opportunity management
ActiveCampaign
Pega Customer Engagement Suite
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Pega Customer Engagement Suite
7.3
Interaction tracking
ActiveCampaign
Pega Customer Engagement Suite
8.7

Customer Service & Support

ActiveCampaign
Pega Customer Engagement Suite
8.6
Case management
ActiveCampaign
Pega Customer Engagement Suite
8.9
Call center management
ActiveCampaign
Pega Customer Engagement Suite
8.8
Help desk management
ActiveCampaign
Pega Customer Engagement Suite
8.2

Marketing Automation

ActiveCampaign
Pega Customer Engagement Suite
8.0
Lead management
ActiveCampaign
Pega Customer Engagement Suite
8.0
Email marketing
ActiveCampaign
Pega Customer Engagement Suite
8.0

CRM Project Management

ActiveCampaign
Pega Customer Engagement Suite
8.1
Task management
ActiveCampaign
Pega Customer Engagement Suite
8.4
Reporting
ActiveCampaign
Pega Customer Engagement Suite
7.7

CRM Reporting & Analytics

ActiveCampaign
Pega Customer Engagement Suite
8.0
Pipeline visualization
ActiveCampaign
Pega Customer Engagement Suite
8.1
Customizable reports
ActiveCampaign
Pega Customer Engagement Suite
8.0

Customization

ActiveCampaign
Pega Customer Engagement Suite
7.6
Custom fields
ActiveCampaign
Pega Customer Engagement Suite
8.0
Custom objects
ActiveCampaign
Pega Customer Engagement Suite
7.9
Scripting environment
ActiveCampaign
Pega Customer Engagement Suite
7.7
API for custom integration
ActiveCampaign
Pega Customer Engagement Suite
7.0

Security

ActiveCampaign
Pega Customer Engagement Suite
8.1
Single sign-on capability
ActiveCampaign
Pega Customer Engagement Suite
8.1
Role-based user permissions
ActiveCampaign
Pega Customer Engagement Suite
8.1

Social CRM

ActiveCampaign
Pega Customer Engagement Suite
7.7
Social data
ActiveCampaign
Pega Customer Engagement Suite
7.8
Social engagement
ActiveCampaign
Pega Customer Engagement Suite
7.5

Integrations with 3rd-party Software

ActiveCampaign
Pega Customer Engagement Suite
7.0
Marketing automation
ActiveCampaign
Pega Customer Engagement Suite
7.0

Platform

ActiveCampaign
Pega Customer Engagement Suite
8.2
Mobile access
ActiveCampaign
Pega Customer Engagement Suite
8.2

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Pega Customer Engagement Suite

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Pega Customer Engagement Suite
8.0

Likelihood to Renew

ActiveCampaign
9.1
Pega Customer Engagement Suite

Usability

ActiveCampaign
8.2
Pega Customer Engagement Suite

Reliability and Availability

ActiveCampaign
9.4
Pega Customer Engagement Suite

Performance

ActiveCampaign
8.1
Pega Customer Engagement Suite

Support Rating

ActiveCampaign
8.9
Pega Customer Engagement Suite

Implementation Rating

ActiveCampaign
7.4
Pega Customer Engagement Suite

Scalability

ActiveCampaign
9.4
Pega Customer Engagement Suite

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