What users are saying about
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Top Rated
696 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
6 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Pipeline Suite

Pipeline Suite is a very niche product, but for anyone who has ever dealt with the construction bidding process, you can understand the need for it. With Pipeline Suite, it is so easy to request bids, share documents and plans, and coordinate schedules for submittals. We are able to prequalify sub contractors and vendors at a faster pace as well with the product
Jenna Montgomery | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Pipeline Suite
WYSIWYG email editor
ActiveCampaign
8.0
Pipeline Suite
Dynamic content
ActiveCampaign
8.6
Pipeline Suite
Ability to test dynamic content
ActiveCampaign
8.1
Pipeline Suite
Landing pages
ActiveCampaign
7.2
Pipeline Suite
A/B testing
ActiveCampaign
8.7
Pipeline Suite
Mobile optimization
ActiveCampaign
8.3
Pipeline Suite
Email deliverability reporting
ActiveCampaign
9.0
Pipeline Suite
List management
ActiveCampaign
8.9
Pipeline Suite
Triggered drip sequences
ActiveCampaign
9.3
Pipeline Suite

Lead Management

ActiveCampaign
8.5
Pipeline Suite
Lead nurturing
ActiveCampaign
8.8
Pipeline Suite
Lead scoring and grading
ActiveCampaign
8.3
Pipeline Suite
Data quality management
ActiveCampaign
8.4
Pipeline Suite
Automated sales alerts and tasks
ActiveCampaign
8.6
Pipeline Suite

Campaign Management

ActiveCampaign
8.3
Pipeline Suite
Calendaring
ActiveCampaign
8.0
Pipeline Suite
Event/webinar marketing
ActiveCampaign
8.6
Pipeline Suite

Social Media Marketing

ActiveCampaign
8.6
Pipeline Suite
Social sharing and campaigns
ActiveCampaign
8.7
Pipeline Suite
Social profile integration
ActiveCampaign
8.5
Pipeline Suite

Reporting & Analytics

ActiveCampaign
8.6
Pipeline Suite
Dashboards
ActiveCampaign
8.7
Pipeline Suite
Standard reports
ActiveCampaign
8.6
Pipeline Suite
Custom reports
ActiveCampaign
8.5
Pipeline Suite

Platform & Infrastructure

ActiveCampaign
8.8
Pipeline Suite
API
ActiveCampaign
8.9
Pipeline Suite
Role-based workflow & approvals
ActiveCampaign
8.5
Pipeline Suite
Customizability
ActiveCampaign
8.7
Pipeline Suite
Integration with Salesforce.com
ActiveCampaign
8.8
Pipeline Suite
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Pipeline Suite
Integration with SugarCRM
ActiveCampaign
8.8
Pipeline Suite

Construction Project & Field Management

ActiveCampaign
Pipeline Suite
8.5
Plan distribution & viewing
ActiveCampaign
Pipeline Suite
9.0
Plan markups & sharing
ActiveCampaign
Pipeline Suite
9.0
Issue tracking & punchlists
ActiveCampaign
Pipeline Suite
8.0
Photo documentation
ActiveCampaign
Pipeline Suite
9.0
Jobsite reports
ActiveCampaign
Pipeline Suite
8.0
Document sharing
ActiveCampaign
Pipeline Suite
9.0
RFI tools
ActiveCampaign
Pipeline Suite
8.0
Collaboration & approvals
ActiveCampaign
Pipeline Suite
9.0
As-built drawings
ActiveCampaign
Pipeline Suite
9.0
Mobile app
ActiveCampaign
Pipeline Suite
7.0
Submittal design and management
ActiveCampaign
Pipeline Suite
8.0

Estimating

ActiveCampaign
Pipeline Suite
8.2
Takeoff tools
ActiveCampaign
Pipeline Suite
8.0
Job costing
ActiveCampaign
Pipeline Suite
9.0
Cost databases
ActiveCampaign
Pipeline Suite
8.0
Cost calculator
ActiveCampaign
Pipeline Suite
8.0
Bid creation
ActiveCampaign
Pipeline Suite
8.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Pipeline Suite

  • Sharing documents and plans with project stakeholders is a piece of cake.
  • The product makes tracking the status of bids so much easier.
Jenna Montgomery | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Pipeline Suite

  • The onboarding process was difficult for us just because we had some pretty disorganized databases.
  • The product is pricey for small to medium sized firms.
Jenna Montgomery | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Pipeline Suite

Pipeline Suite 9.0
Based on 2 answers
I have found that the customer support team has an understanding of the construction bidding process. They have been able to see issues through our eyes, so to speak, not just through the eyes of a software company. They have always been very timely in their responses and seem to go above and beyond to solve issues
Jenna Montgomery | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Pipeline Suite

I don't have a lot of personal experience with SmartBid, but from what I hear from other colleagues, Pipeline Suite makes it easier for subcontractors to access documents/plans and to respond to bids. The interface and design of Pipeline Suite is more modern and the user experience is a major upgrade from SmartBid
Jenna Montgomery | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Pipeline Suite

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Pipeline Suite

  • We have been able to respond to more bids using Pipeline Suite.
  • Our proposals are more accurate and organized, which has made our projects come under budget more often.
Jenna Montgomery | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Pipeline Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipeline Suite Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Pipeline Suite
8.0

Likelihood to Renew

ActiveCampaign
9.0
Pipeline Suite

Usability

ActiveCampaign
8.2
Pipeline Suite

Reliability and Availability

ActiveCampaign
9.1
Pipeline Suite

Performance

ActiveCampaign
8.6
Pipeline Suite

Support Rating

ActiveCampaign
6.5
Pipeline Suite
9.0

In-Person Training

ActiveCampaign
7.3
Pipeline Suite

Implementation Rating

ActiveCampaign
8.5
Pipeline Suite

Scalability

ActiveCampaign
8.8
Pipeline Suite

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