What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
12 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
12 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

PipelineDeals

It is great for managing multiple sales people and the ability to see where the company is in sales cycles. Great for our forecasting. The ability to track email opens has helped us with next steps as well.
Jeffrey Schneider profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
PipelineDeals
WYSIWYG email editor
ActiveCampaign
7.7
PipelineDeals
Dynamic content
ActiveCampaign
7.3
PipelineDeals
Ability to test dynamic content
ActiveCampaign
7.4
PipelineDeals
Landing pages
ActiveCampaign
6.7
PipelineDeals
A/B testing
ActiveCampaign
7.1
PipelineDeals
Mobile optimization
ActiveCampaign
7.7
PipelineDeals
Email deliverability
ActiveCampaign
8.3
PipelineDeals
List management
ActiveCampaign
8.1
PipelineDeals
Triggered drip sequences
ActiveCampaign
9.3
PipelineDeals

Reporting & Analytics

ActiveCampaign
7.0
PipelineDeals
Dashboards
ActiveCampaign
7.0
PipelineDeals
Standard reports
ActiveCampaign
7.2
PipelineDeals
Custom reports
ActiveCampaign
6.8
PipelineDeals

Sales Force Automation

ActiveCampaign
PipelineDeals
6.6
Customer data management / contact management
ActiveCampaign
PipelineDeals
7.8
Workflow management
ActiveCampaign
PipelineDeals
6.6
Territory management
ActiveCampaign
PipelineDeals
6.6
Opportunity management
ActiveCampaign
PipelineDeals
7.6
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
PipelineDeals
8.7
Contract management
ActiveCampaign
PipelineDeals
4.9
Quote & order management
ActiveCampaign
PipelineDeals
6.0
Interaction tracking
ActiveCampaign
PipelineDeals
8.4
Channel / partner relationship management
ActiveCampaign
PipelineDeals
2.7

Customer Service & Support

ActiveCampaign
PipelineDeals
8.5
Case management
ActiveCampaign
PipelineDeals
9.0
Call center management
ActiveCampaign
PipelineDeals
8.2
Help desk management
ActiveCampaign
PipelineDeals
8.2

Marketing Automation

ActiveCampaign
PipelineDeals
8.5
Lead management
ActiveCampaign
PipelineDeals
8.0
Email marketing
ActiveCampaign
PipelineDeals
9.1

CRM Project Management

ActiveCampaign
PipelineDeals
5.0
Task management
ActiveCampaign
PipelineDeals
2.7
Billing and invoicing management
ActiveCampaign
PipelineDeals
5.5
Reporting
ActiveCampaign
PipelineDeals
6.8

CRM Reporting & Analytics

ActiveCampaign
PipelineDeals
7.5
Forecasting
ActiveCampaign
PipelineDeals
8.0
Pipeline visualization
ActiveCampaign
PipelineDeals
8.8
Customizable reports
ActiveCampaign
PipelineDeals
5.8

Customization

ActiveCampaign
PipelineDeals
7.3
Custom fields
ActiveCampaign
PipelineDeals
6.7
Custom objects
ActiveCampaign
PipelineDeals
6.7
Scripting environment
ActiveCampaign
PipelineDeals
8.2
API for custom integration
ActiveCampaign
PipelineDeals
7.8

Security

ActiveCampaign
PipelineDeals
8.1
Single sign-on capability
ActiveCampaign
PipelineDeals
7.3
Role-based user permissions
ActiveCampaign
PipelineDeals
9.0

Social CRM

ActiveCampaign
PipelineDeals
8.1
Social data
ActiveCampaign
PipelineDeals
8.1
Social engagement
ActiveCampaign
PipelineDeals
8.2

Integrations with 3rd-party Software

ActiveCampaign
PipelineDeals
7.6
Marketing automation
ActiveCampaign
PipelineDeals
8.0
Compensation management
ActiveCampaign
PipelineDeals
7.3

Platform

ActiveCampaign
PipelineDeals
6.8
Mobile access
ActiveCampaign
PipelineDeals
6.8

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Sales tracking
  • Email and calendar integration
  • Sales visibility
Jeffrey Schneider profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • UI could be better
  • IPad app
  • Reporting
Jeffrey Schneider profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
PipelineDeals7.0
Based on 1 answer
If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
Brian Welk profile photo

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
Jeffrey Schneider profile photo

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Has made us understand sales tactics that are working
  • Easily create forecasting on growth in multiple categories
  • Understand our process and what we need to improve on in closing deals
Jeffrey Schneider profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PipelineDeals

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details