What users are saying about
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Top Rated
687 Ratings
35 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
35 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Podium

Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
Emily Gatlin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Podium
WYSIWYG email editor
ActiveCampaign
8.1
Podium
Dynamic content
ActiveCampaign
8.5
Podium
Ability to test dynamic content
ActiveCampaign
8.0
Podium
Landing pages
ActiveCampaign
7.1
Podium
A/B testing
ActiveCampaign
8.7
Podium
Mobile optimization
ActiveCampaign
8.2
Podium
Email deliverability reporting
ActiveCampaign
8.9
Podium
List management
ActiveCampaign
8.8
Podium
Triggered drip sequences
ActiveCampaign
9.1
Podium

Lead Management

ActiveCampaign
8.5
Podium
Lead nurturing
ActiveCampaign
8.8
Podium
Lead scoring and grading
ActiveCampaign
8.4
Podium
Data quality management
ActiveCampaign
8.2
Podium
Automated sales alerts and tasks
ActiveCampaign
8.6
Podium

Campaign Management

ActiveCampaign
7.9
Podium
Calendaring
ActiveCampaign
7.7
Podium
Event/webinar marketing
ActiveCampaign
8.1
Podium

Social Media Marketing

ActiveCampaign
8.3
Podium
Social sharing and campaigns
ActiveCampaign
8.4
Podium
Social profile integration
ActiveCampaign
8.1
Podium

Reporting & Analytics

ActiveCampaign
8.5
Podium
Dashboards
ActiveCampaign
8.5
Podium
Standard reports
ActiveCampaign
8.6
Podium
Custom reports
ActiveCampaign
8.3
Podium

Platform & Infrastructure

ActiveCampaign
8.7
Podium
API
ActiveCampaign
8.7
Podium
Role-based workflow & approvals
ActiveCampaign
8.4
Podium
Customizability
ActiveCampaign
8.6
Podium
Integration with Salesforce.com
ActiveCampaign
8.6
Podium
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Podium
Integration with SugarCRM
ActiveCampaign
8.8
Podium

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Podium

  • Text messaging: Without the customer having any knowledge, Podium allows the organization to transfer text conversations from one team to the next seamlessly and without interruption to the conversation on the customer's side.
  • Reputation management: There are plenty of review platforms out there, but we love the ability within Podium to respond to reviews from one easy to navigate location.
  • Internal reviews and feedback: Because Podium ties the review to the technician that worked with that customer, we are able to easily pull a report by team member for reviews and use that feedback when we are giving our internal annual performance reviews.
Lauren Morgan | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Podium

  • If Podium could find a way to report back from Google and other review sites when a user referred to that review site by Podium actually posted a review and tie those reviews to the person who sent the invite to the customer, that would help to add another layer of accountability and recognition to salespeople who are following the process.
  • I'd like to see Podium add a service where they respond to positive reviews on behalf of the dealership and provide suggested responses to bad reviews which the dealer could accept, reject, or edit and post.
  • Another functionality that could improve the Podium product would be a tie-in to social media. A way to share reviews on Facebook, invite the customer to follow up on social media, and perhaps even a way to take a picture of the customer with their new car and post it to our page.
Scott Keeler | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Podium

Podium 10.0
Based on 2 answers
It has only helped improve our reputation online by giving us an easy way to invite our customers to give us feedback. This way we can make adjustments and gauge how we are doing for our customers.
Jorel Cook | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Podium

Podium 6.7
Based on 3 answers
While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
Rick Overholt | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Podium

Podium 10.0
Based on 1 answer
We haven't had any outages or issues whenever we need it over the last few years of use
Joshua Christopherson | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Podium

Podium 10.0
Based on 1 answer
It moves quickly and has no issues with delays. Performance is good as it is a web-based tool
Joshua Christopherson | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Podium

Podium 7.9
Based on 12 answers
I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Podium

Podium 10.0
Based on 2 answers
We only had a hard time getting our technicians to remember to send the review invites.
Jorel Cook | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Podium

We have evaluated multiple smaller companies that do not appear on TrustRadius including Swell, Yext, Solutions by Text, and ReviewInc. We currently utilize Podium for its integrations with our point of sale system and the fact that they have negotiated the cheapest rate on merchant processing fees through stripe as of 7/23/20. We are able to test and implement new strategies so rapidly that it would feel like taking a step backward if we jumped ship even though the per month fees are getting larger than we would prefer.
Jordan Barrick | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Podium

Podium 10.0
Based on 1 answer
Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
Joshua Christopherson | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Podium

  • 300 total reviews from 2009 to 2017. From August to present day we have more than doubled.
  • Podium has allowed us to target reviews on different platforms like Google, Facebook, etc.
  • Targeting does get skewed because it is the customer's choice on which social media to submit a review.
Max Pourlak | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Podium

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Podium Editions & Modules

Edition
Podium Standard399.001
Podium Webchat Add-On100.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Podium
8.5

Likelihood to Renew

ActiveCampaign
9.1
Podium
10.0

Usability

ActiveCampaign
8.1
Podium
6.7

Reliability and Availability

ActiveCampaign
9.1
Podium
10.0

Performance

ActiveCampaign
8.6
Podium
10.0

Support Rating

ActiveCampaign
6.7
Podium
7.9

In-Person Training

ActiveCampaign
7.3
Podium

Implementation Rating

ActiveCampaign
8.5
Podium
10.0

Scalability

ActiveCampaign
8.8
Podium
10.0

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