What users are saying about
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Top Rated
842 Ratings
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43 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100

Really Simple Systems

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43 Ratings
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Score 7.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    559 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    496 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    450 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    321 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    651 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    626 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    553 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    473 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    346 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    388 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    280 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    241 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    575 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    562 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Really Simple Systems

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    256 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    Really Simple Systems

    73%
    Really Simple Systems ranks higher in 6/6 features

    Customer data management / contact management

    N/A
    0 Ratings
    7.8
    78%
    33 Ratings

    Workflow management

    N/A
    0 Ratings
    7.2
    72%
    13 Ratings

    Territory management

    N/A
    0 Ratings
    6.9
    69%
    8 Ratings

    Opportunity management

    N/A
    0 Ratings
    7.7
    77%
    27 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    6.4
    64%
    25 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.5
    75%
    25 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.2

    Really Simple Systems

    72%
    Really Simple Systems ranks higher in 2/2 features

    Case management

    N/A
    0 Ratings
    7.3
    73%
    23 Ratings

    Help desk management

    N/A
    0 Ratings
    7.0
    70%
    24 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Really Simple Systems

    71%
    Really Simple Systems ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    7.0
    70%
    24 Ratings

    Email marketing

    N/A
    0 Ratings
    7.3
    73%
    20 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Really Simple Systems

    70%
    Really Simple Systems ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    7.1
    71%
    27 Ratings

    Reporting

    N/A
    0 Ratings
    6.9
    69%
    25 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.6

    Really Simple Systems

    66%
    Really Simple Systems ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    6.4
    64%
    20 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    6.4
    64%
    21 Ratings

    Customizable reports

    N/A
    0 Ratings
    6.8
    68%
    24 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.8

    Really Simple Systems

    68%
    Really Simple Systems ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    7.1
    71%
    28 Ratings

    Custom objects

    N/A
    0 Ratings
    6.8
    68%
    24 Ratings

    API for custom integration

    N/A
    0 Ratings
    6.5
    65%
    17 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.9

    Really Simple Systems

    69%
    Really Simple Systems ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    6.9
    69%
    21 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Really Simple Systems

    78%
    Really Simple Systems ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    7.8
    78%
    28 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
    • Really Simple Systems is rated higher in 2 areas: Likelihood to Renew, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    646 Ratings
    7.7

    Really Simple Systems

    77%
    34 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.1

    Really Simple Systems

    91%
    1 Rating

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    7.8

    Really Simple Systems

    78%
    18 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.1

    Really Simple Systems

    81%
    17 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Really Simple Systems

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Really Simple Systems

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Really Simple Systems CRM

    If you have a customer/job where there are steps to be followed such as quotes, follow up, purchase orders received, etc. You can set reminders for a member of the team with their next step and they will be sent reminders. Works well as long as it is kept updated.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Really Simple Systems CRM

    • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
    • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
    • Activity integration from email accounts included
    • Manage my sales pipeline opportunities effectively
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Really Simple Systems CRM

    • Resends - I would like a simple [one-click] function to resend email campaigns to [non-openers.]
    • [Emails] that have been created but not sent or attached to a campaign I would like to see a place that they could be in [the] draft so I can come back to them at a later date without them appearing on the email list[.]
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Really Simple Systems

    Starting Price

    $8 per month

    Editions & Modules

    Really Simple Systems editions and modules pricing
    EditionModules
    Starter$151
    Professional$332
    Enterprise$503
    Free CRM04

    Footnotes

    1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
    2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
    3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
    4. 2 Users and 100 Company Records

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    All plans include free customer support and setup help.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Really Simple Systems CRM

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Really Simple Systems CRM

    Simple systems is great for smaller sales and marketing teams to log their territories and report on progress on their opportunities. There are many useful features such as tasks and reporting to show to management how opportunities are progressing and when the estimated close date would occur. The two main issues are scalability within larger [organizations] and the ease to duplicate contacts.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Really Simple Systems CRM

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Really Simple Systems CRM

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Really Simple Systems CRM

    Whenever I have had any issues, which is probably only 3 times in 10 years, the back office support has been fantastic and got me up and running again in a very short time. Cannot fault them at all. But as I stated, problems have been very few and far between.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Really Simple Systems CRM

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Really Simple Systems CRM

    We choose RSS due to cost. We are a startup and needed a great solution that did not cost [a lot]. RSS [fits] all our needs at the perfect price. We could not be more thrilled with our choice and it has simplified our client interaction[.]
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Really Simple Systems CRM

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Really Simple Systems CRM

    • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
    • Very positive impact on our current review of marketing and sales strategy.
    Read full review

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