What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
24 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Really Simple Systems

Any business owner looking for a database/CRM, for example, we are business consultants, this is the SYSTEM TO USE!
Niki Dealey profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Really Simple Systems
WYSIWYG email editor
ActiveCampaign
7.7
Really Simple Systems
Dynamic content
ActiveCampaign
7.3
Really Simple Systems
Ability to test dynamic content
ActiveCampaign
7.4
Really Simple Systems
Landing pages
ActiveCampaign
6.7
Really Simple Systems
A/B testing
ActiveCampaign
7.1
Really Simple Systems
Mobile optimization
ActiveCampaign
7.7
Really Simple Systems
Email deliverability
ActiveCampaign
8.3
Really Simple Systems
List management
ActiveCampaign
8.1
Really Simple Systems
Triggered drip sequences
ActiveCampaign
9.3
Really Simple Systems

Reporting & Analytics

ActiveCampaign
7.0
Really Simple Systems
Dashboards
ActiveCampaign
7.0
Really Simple Systems
Standard reports
ActiveCampaign
7.2
Really Simple Systems
Custom reports
ActiveCampaign
6.8
Really Simple Systems

Sales Force Automation

ActiveCampaign
Really Simple Systems
7.5
Customer data management / contact management
ActiveCampaign
Really Simple Systems
7.9
Workflow management
ActiveCampaign
Really Simple Systems
10.0
Opportunity management
ActiveCampaign
Really Simple Systems
7.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Really Simple Systems
5.3
Interaction tracking
ActiveCampaign
Really Simple Systems
7.1

Customer Service & Support

ActiveCampaign
Really Simple Systems
8.4
Case management
ActiveCampaign
Really Simple Systems
8.3
Help desk management
ActiveCampaign
Really Simple Systems
8.5

Marketing Automation

ActiveCampaign
Really Simple Systems
6.9
Lead management
ActiveCampaign
Really Simple Systems
6.9
Email marketing
ActiveCampaign
Really Simple Systems
6.8

CRM Project Management

ActiveCampaign
Really Simple Systems
7.4
Task management
ActiveCampaign
Really Simple Systems
7.9
Reporting
ActiveCampaign
Really Simple Systems
6.8

CRM Reporting & Analytics

ActiveCampaign
Really Simple Systems
7.5
Forecasting
ActiveCampaign
Really Simple Systems
7.1
Pipeline visualization
ActiveCampaign
Really Simple Systems
7.9
Customizable reports
ActiveCampaign
Really Simple Systems
7.6

Customization

ActiveCampaign
Really Simple Systems
8.0
Custom fields
ActiveCampaign
Really Simple Systems
8.2
Custom objects
ActiveCampaign
Really Simple Systems
8.3
API for custom integration
ActiveCampaign
Really Simple Systems
7.4

Platform

ActiveCampaign
Really Simple Systems
7.7
Mobile access
ActiveCampaign
Really Simple Systems
7.7

Security

ActiveCampaign
Really Simple Systems
7.9
Role-based user permissions
ActiveCampaign
Really Simple Systems
7.9

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Easy to use
  • Nice layout
  • Low learning curve for basic functionality
  • Web access
Carlos Lemos profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • It isn't completely specified to what we do, but that is fine given that it is an "out of the box" system.
  • No other cons.
No photo available

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
RSS was just significantly cheaper, I was able to manage everything myself, and I didn't get bogged down with an implementation team. I spent probably 5% of what I would have spent on these larger systems. I also really like the fact that I am not "tied" to RSS, and can switch to a more expensive, tailored CRM when the time is right.
No photo available

Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • RSS has a hugely positive business impact and solved a critical problem that my team was facing before I joined.
No photo available

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Really Simple Systems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Really Simple Systems Editions & Modules
Really Simple Systems
Edition
Starter
$151
Professional
$332
Enterprise
$503
Free CRM
$04
1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.