What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Really Simple Systems

24 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Really Simple Systems

When you want to keep up with who you called/emailed/mailed/met with. It easily records those activities. When you want to give yourself a reminder to do a particular task at a future date, it easily does that. Keeping up with detailed data about the company - it does that well. Sending an email to a large list--does that well too. I really like Really Simple Systems.
Alison Meredith profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Really Simple Systems
WYSIWYG email editor
ActiveCampaign
7.7
Really Simple Systems
Dynamic content
ActiveCampaign
7.4
Really Simple Systems
Ability to test dynamic content
ActiveCampaign
7.5
Really Simple Systems
Landing pages
ActiveCampaign
6.7
Really Simple Systems
A/B testing
ActiveCampaign
7.2
Really Simple Systems
Mobile optimization
ActiveCampaign
7.7
Really Simple Systems
Email deliverability
ActiveCampaign
8.3
Really Simple Systems
List management
ActiveCampaign
8.1
Really Simple Systems
Triggered drip sequences
ActiveCampaign
9.3
Really Simple Systems

Reporting & Analytics

ActiveCampaign
7.0
Really Simple Systems
Dashboards
ActiveCampaign
7.1
Really Simple Systems
Standard reports
ActiveCampaign
7.3
Really Simple Systems
Custom reports
ActiveCampaign
6.7
Really Simple Systems

Sales Force Automation

ActiveCampaign
Really Simple Systems
7.5
Customer data management / contact management
ActiveCampaign
Really Simple Systems
7.9
Workflow management
ActiveCampaign
Really Simple Systems
10.0
Opportunity management
ActiveCampaign
Really Simple Systems
7.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Really Simple Systems
5.3
Interaction tracking
ActiveCampaign
Really Simple Systems
7.1

Customer Service & Support

ActiveCampaign
Really Simple Systems
8.4
Case management
ActiveCampaign
Really Simple Systems
8.3
Help desk management
ActiveCampaign
Really Simple Systems
8.5

Marketing Automation

ActiveCampaign
Really Simple Systems
6.9
Lead management
ActiveCampaign
Really Simple Systems
7.0
Email marketing
ActiveCampaign
Really Simple Systems
6.9

CRM Project Management

ActiveCampaign
Really Simple Systems
7.3
Task management
ActiveCampaign
Really Simple Systems
7.9
Reporting
ActiveCampaign
Really Simple Systems
6.8

CRM Reporting & Analytics

ActiveCampaign
Really Simple Systems
7.5
Forecasting
ActiveCampaign
Really Simple Systems
7.1
Pipeline visualization
ActiveCampaign
Really Simple Systems
7.9
Customizable reports
ActiveCampaign
Really Simple Systems
7.6

Customization

ActiveCampaign
Really Simple Systems
8.0
Custom fields
ActiveCampaign
Really Simple Systems
8.2
Custom objects
ActiveCampaign
Really Simple Systems
8.3
API for custom integration
ActiveCampaign
Really Simple Systems
7.3

Platform

ActiveCampaign
Really Simple Systems
7.7
Mobile access
ActiveCampaign
Really Simple Systems
7.7

Security

ActiveCampaign
Really Simple Systems
8.0
Role-based user permissions
ActiveCampaign
Really Simple Systems
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • You the user are totally in control of the system so even now if we want to generate a new report or record a different set of info we can change and not wait for a call centre to come back to us in many weeks time.
  • The help and support desk is EXCELLENT. When I email them I get an answer normally within one hour. They are spot on with the help but also with their advice about the best way to achieve what we are trying to achieve.
  • The ability to change and produce reports that we as a business want and not simply having to work around a set of templates.
Henry McDonald FCMI profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • It took quite a while to set up (with only 1 person doing it alongside their regular job) so it's worth scheduling this properly.
Freya Vaughan  profile photo

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
We evaluated multiple products, and for our purposes Really Simple Systems appeared to be the best fit. Other than a couple of little quirks, we are not disappointed at all.
Scott Ellison profile photo

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • No significant change in ROI
Scott Ellison profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Really Simple Systems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Really Simple Systems Editions & Modules
Really Simple Systems
Edition
Starter
$151
Professional
$332
Enterprise
$503
Free CRM
$04
1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.