What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
25 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Really Simple Systems

[It's well suited for] connecting opportunities to multiple accounts/contacts. For example, I have opportunities that are related to customers and "influencers" alike. There is a cross-pollination that should easily occur. There are multiple parties to an opportunity that must be related.Also, easy porting of contact and phone information to tasks.
Carlos Lemos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Really Simple Systems
WYSIWYG email editor
ActiveCampaign
8.1
Really Simple Systems
Dynamic content
ActiveCampaign
8.5
Really Simple Systems
Ability to test dynamic content
ActiveCampaign
8.0
Really Simple Systems
Landing pages
ActiveCampaign
7.1
Really Simple Systems
A/B testing
ActiveCampaign
8.7
Really Simple Systems
Mobile optimization
ActiveCampaign
8.2
Really Simple Systems
Email deliverability reporting
ActiveCampaign
8.9
Really Simple Systems
List management
ActiveCampaign
8.8
Really Simple Systems
Triggered drip sequences
ActiveCampaign
9.1
Really Simple Systems

Lead Management

ActiveCampaign
8.5
Really Simple Systems
Lead nurturing
ActiveCampaign
8.8
Really Simple Systems
Lead scoring and grading
ActiveCampaign
8.4
Really Simple Systems
Data quality management
ActiveCampaign
8.2
Really Simple Systems
Automated sales alerts and tasks
ActiveCampaign
8.6
Really Simple Systems

Campaign Management

ActiveCampaign
7.9
Really Simple Systems
Calendaring
ActiveCampaign
7.7
Really Simple Systems
Event/webinar marketing
ActiveCampaign
8.1
Really Simple Systems

Social Media Marketing

ActiveCampaign
8.3
Really Simple Systems
Social sharing and campaigns
ActiveCampaign
8.4
Really Simple Systems
Social profile integration
ActiveCampaign
8.1
Really Simple Systems

Reporting & Analytics

ActiveCampaign
8.5
Really Simple Systems
Dashboards
ActiveCampaign
8.5
Really Simple Systems
Standard reports
ActiveCampaign
8.6
Really Simple Systems
Custom reports
ActiveCampaign
8.3
Really Simple Systems

Platform & Infrastructure

ActiveCampaign
8.7
Really Simple Systems
API
ActiveCampaign
8.7
Really Simple Systems
Role-based workflow & approvals
ActiveCampaign
8.4
Really Simple Systems
Customizability
ActiveCampaign
8.6
Really Simple Systems
Integration with Salesforce.com
ActiveCampaign
8.6
Really Simple Systems
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Really Simple Systems
Integration with SugarCRM
ActiveCampaign
8.8
Really Simple Systems

Sales Force Automation

ActiveCampaign
Really Simple Systems
8.2
Customer data management / contact management
ActiveCampaign
Really Simple Systems
8.2
Workflow management
ActiveCampaign
Really Simple Systems
8.2
Opportunity management
ActiveCampaign
Really Simple Systems
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Really Simple Systems
8.2
Interaction tracking
ActiveCampaign
Really Simple Systems
8.2

Customer Service & Support

ActiveCampaign
Really Simple Systems
8.4
Case management
ActiveCampaign
Really Simple Systems
8.3
Help desk management
ActiveCampaign
Really Simple Systems
8.5

Marketing Automation

ActiveCampaign
Really Simple Systems
8.2
Lead management
ActiveCampaign
Really Simple Systems
8.2
Email marketing
ActiveCampaign
Really Simple Systems
8.2

CRM Project Management

ActiveCampaign
Really Simple Systems
7.6
Task management
ActiveCampaign
Really Simple Systems
8.1
Reporting
ActiveCampaign
Really Simple Systems
7.1

CRM Reporting & Analytics

ActiveCampaign
Really Simple Systems
8.2
Forecasting
ActiveCampaign
Really Simple Systems
8.2
Pipeline visualization
ActiveCampaign
Really Simple Systems
8.2
Customizable reports
ActiveCampaign
Really Simple Systems
8.2

Customization

ActiveCampaign
Really Simple Systems
7.0
Custom fields
ActiveCampaign
Really Simple Systems
7.3
Custom objects
ActiveCampaign
Really Simple Systems
7.3
API for custom integration
ActiveCampaign
Really Simple Systems
6.4

Platform

ActiveCampaign
Really Simple Systems
8.2
Mobile access
ActiveCampaign
Really Simple Systems
8.2

Security

ActiveCampaign
Really Simple Systems
8.2
Role-based user permissions
ActiveCampaign
Really Simple Systems
8.2

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Really Simple Systems

  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
Neil Gilmartin | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Really Simple Systems

  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Really Simple Systems

Really Simple Systems 8.2
Based on 1 answer
It's simple, effective, and quick to build and implement with a UK-based web platform that is GDPR compliant and supports all the devices and browsers I use. Also, you can get support from on-line [or] directly from the technical team. [I] have spoken to a number of their KEY support people when I [had] a problem doing something I didn't understand.
Neil Gilmartin | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Really Simple Systems

Really Simple Systems 9.1
Based on 1 answer
Support [is] available on-line and via email. [I] have spoken in person to KEY people in the support team when needed over the last 3 years. Although this has got much less [needed] after the first 12 months of using Really Simple Systems.
Neil Gilmartin | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Really Simple Systems

While Really Simple Systems doesn't have an APP Exchange like Sales Force does, most small businesses will find Really Simple Systems easy to use, affordable, and most of all their customer service is EXCELLENT! When you wear multiple hats like I do, Really Simple Systems stacks up against Sales Force any day of the week.
Niki Dealey | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Really Simple Systems
9.1

Likelihood to Renew

ActiveCampaign
9.1
Really Simple Systems

Usability

ActiveCampaign
8.1
Really Simple Systems
8.2

Reliability and Availability

ActiveCampaign
9.1
Really Simple Systems

Performance

ActiveCampaign
8.6
Really Simple Systems

Support Rating

ActiveCampaign
6.7
Really Simple Systems
9.1

In-Person Training

ActiveCampaign
7.3
Really Simple Systems

Implementation Rating

ActiveCampaign
8.5
Really Simple Systems

Scalability

ActiveCampaign
8.8
Really Simple Systems

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