What users are saying about
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Top Rated
684 Ratings
9 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
9 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Recruit CRM

I would recommend if you are looking to make placements and have a lot of moving parts that need to be managed. That is where Recruit can come in and help.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Recruit CRM
WYSIWYG email editor
ActiveCampaign
8.1
Recruit CRM
Dynamic content
ActiveCampaign
8.5
Recruit CRM
Ability to test dynamic content
ActiveCampaign
8.0
Recruit CRM
Landing pages
ActiveCampaign
7.1
Recruit CRM
A/B testing
ActiveCampaign
8.7
Recruit CRM
Mobile optimization
ActiveCampaign
8.2
Recruit CRM
Email deliverability reporting
ActiveCampaign
8.9
Recruit CRM
List management
ActiveCampaign
8.8
Recruit CRM
Triggered drip sequences
ActiveCampaign
9.1
Recruit CRM

Lead Management

ActiveCampaign
8.5
Recruit CRM
Lead nurturing
ActiveCampaign
8.8
Recruit CRM
Lead scoring and grading
ActiveCampaign
8.4
Recruit CRM
Data quality management
ActiveCampaign
8.2
Recruit CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Recruit CRM

Campaign Management

ActiveCampaign
7.9
Recruit CRM
Calendaring
ActiveCampaign
7.7
Recruit CRM
Event/webinar marketing
ActiveCampaign
8.1
Recruit CRM

Social Media Marketing

ActiveCampaign
8.3
Recruit CRM
Social sharing and campaigns
ActiveCampaign
8.4
Recruit CRM
Social profile integration
ActiveCampaign
8.1
Recruit CRM

Reporting & Analytics

ActiveCampaign
8.5
Recruit CRM
Dashboards
ActiveCampaign
8.5
Recruit CRM
Standard reports
ActiveCampaign
8.6
Recruit CRM
Custom reports
ActiveCampaign
8.3
Recruit CRM

Platform & Infrastructure

ActiveCampaign
8.7
Recruit CRM
API
ActiveCampaign
8.7
Recruit CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Recruit CRM
Customizability
ActiveCampaign
8.6
Recruit CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Recruit CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Recruit CRM
Integration with SugarCRM
ActiveCampaign
8.8
Recruit CRM

Recruiting / ATS

ActiveCampaign
Recruit CRM
8.5
Job Requisition Management
ActiveCampaign
Recruit CRM
8.3
Company Website Posting
ActiveCampaign
Recruit CRM
8.7
Publish to Social Media
ActiveCampaign
Recruit CRM
8.0
Job Search Site Posting
ActiveCampaign
Recruit CRM
9.0
Customized Application Form
ActiveCampaign
Recruit CRM
8.3
Resume Management
ActiveCampaign
Recruit CRM
8.3
Duplicate Candidate Prevention
ActiveCampaign
Recruit CRM
8.0
Candidate Search
ActiveCampaign
Recruit CRM
8.7
Applicant Tracking
ActiveCampaign
Recruit CRM
8.7
Collaboration
ActiveCampaign
Recruit CRM
8.3
Task Creation and Delegation
ActiveCampaign
Recruit CRM
8.7
Email Templates
ActiveCampaign
Recruit CRM
8.7
User Permissions
ActiveCampaign
Recruit CRM
8.3
Notifications and Alerts
ActiveCampaign
Recruit CRM
8.3
Reporting
ActiveCampaign
Recruit CRM
8.7

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Recruit CRM

  • Chrome extension
  • pipeline views are awesome
  • helps keep us organized
  • automation of emails
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Recruit CRM

No answers on this topic

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Recruit CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Recruit CRM

Recruit CRM 8.3
Based on 3 answers
Definitely usable once you get the hang of it, but it would be good to be able to have better resources online
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Recruit CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Recruit CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Recruit CRM

Recruit CRM 9.0
Based on 3 answers
Support team is awesome. They have always assisted with any problems that our team has had
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Recruit CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Recruit CRM

Recruit CRM is our go-to tool for anything in the hiring process
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Recruit CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Recruit CRM

No answers on this topic

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Recruit CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
$69*

* per user

Recruit CRM Editions & Modules

Edition
Team$69.001
Enterprise$125.001
  1. per user
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Recruit CRM
8.7

Likelihood to Renew

ActiveCampaign
9.1
Recruit CRM

Usability

ActiveCampaign
8.1
Recruit CRM
8.3

Reliability and Availability

ActiveCampaign
9.1
Recruit CRM

Performance

ActiveCampaign
8.6
Recruit CRM

Support Rating

ActiveCampaign
6.7
Recruit CRM
9.0

In-Person Training

ActiveCampaign
7.3
Recruit CRM

Implementation Rating

ActiveCampaign
8.5
Recruit CRM

Scalability

ActiveCampaign
8.8
Recruit CRM

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