What users are saying about
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Top Rated
842 Ratings
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Top Rated
18 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100

Recruit CRM

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Top Rated
18 Ratings
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Score 9.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    559 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    496 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    450 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    321 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    651 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    626 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    553 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    473 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    346 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    388 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    280 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    241 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    575 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    562 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Recruit CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    256 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Recruiting / ATS

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Recruit CRM

    87%
    Recruit CRM ranks higher in 15/15 features

    Job Requisition Management

    N/A
    0 Ratings
    8.2
    82%
    12 Ratings

    Company Website Posting

    N/A
    0 Ratings
    9.3
    93%
    12 Ratings

    Publish to Social Media

    N/A
    0 Ratings
    8.9
    89%
    9 Ratings

    Job Search Site Posting

    N/A
    0 Ratings
    9.3
    93%
    9 Ratings

    Customized Application Form

    N/A
    0 Ratings
    8.9
    89%
    12 Ratings

    Resume Management

    N/A
    0 Ratings
    8.2
    82%
    13 Ratings

    Duplicate Candidate Prevention

    N/A
    0 Ratings
    8.1
    81%
    12 Ratings

    Candidate Search

    N/A
    0 Ratings
    9.0
    90%
    13 Ratings

    Applicant Tracking

    N/A
    0 Ratings
    9.3
    93%
    12 Ratings

    Collaboration

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Task Creation and Delegation

    N/A
    0 Ratings
    8.2
    82%
    12 Ratings

    Email Templates

    N/A
    0 Ratings
    9.2
    92%
    12 Ratings

    User Permissions

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Notifications and Alerts

    N/A
    0 Ratings
    8.4
    84%
    11 Ratings

    Reporting

    N/A
    0 Ratings
    7.6
    76%
    11 Ratings

    Attribute Ratings

    • Recruit CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    646 Ratings
    9.4

    Recruit CRM

    94%
    13 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    9.0

    Recruit CRM

    90%
    12 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    9.7

    Recruit CRM

    97%
    12 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Recruit CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Recruit CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Recruit CRM

    Recruit CRM is would make a great choice if you are looking for a CRM/ATS partner. Their training and support make it impossible to not have the tools necessary for success from the first sign-on. They continue to improve their product by soliciting direct feedback and suggested features from users. Their customer support is live 24-7 and the response time for any questions or issues is outstanding which is critical for a company with employees in different time zones or one without on-site technical support.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Recruit CRM

    • Easy parsing Resume
    • Adding contacts, Companies, candidates with ease from Linkedin
    • setting tasks and calendar invites
    • Advanced boolean search of candidates
    • reports on Activities
    • Fully Customize system
    • Email triggers
    • contact stages
    • Hiring pipeline
    • Deals pipeline
    • Phone calling & Recording Settings
    • Deal Pipeline
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Recruit CRM

    • They are adding a lot of features all the time which can be annoying
    • They are usually catching up with features that other programs have rather than being more innovative
    • Other than this, I do not really have any complaints about this software
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Recruit CRM

    Starting Price

    $69 per user

    Editions & Modules

    Recruit CRM editions and modules pricing
    EditionModules
    Team$69.001
    Enterprise$125.002

    Footnotes

    1. per user
    2. per user

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Recruit CRM

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Recruit CRM

    There is always room for improvement and I believe RCRM is a great system that is adapting to what it's users want and need. The system suits our needs and is a huge improvement from our previous system. I can't say enough good things about the customer service. They have great follow up and always get back to me within the same day. If there is ever an unknown, there is a timeline given for follow up and a promise to get it resolved. They always come through. It's important to have a team behind your software that listens and adapts.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Recruit CRM

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Recruit CRM

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Recruit CRM

    Again, the customer service team is awesome. They always respond in the same day and have resolved any issue I have ever had. They have made improvements to the system on a weekly basis, always improving for their users. There is a forum where you can leave your feature suggestions and vote on ones left by other users. The reps will jump on a call or screen share with you if you need to be walked through anything. They go above and beyond.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Recruit CRM

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Recruit CRM

    We evaluated about 3-5 different vendors. The low barrier to entry made it an easy target to test out. Forcing an upfront annual fee was not in our interest without extensively testing the product. We also had a very basic requirement - an easy way to intake a large number of candidates and move them through a recruitment process. We didn't need anything else special at the time and recruit CRM was the most straightforward application that would provide us with a solution.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Recruit CRM

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Recruit CRM

    • Huge Impact on ROI (This is going from having no ATS to having an ATS)
    • Allowed us to focus more work on our user experiences rather than building our own tool to manage recruitment operations
    • Has allowed us to maintain a relatively low cost in our tooling
    Read full review

    Screenshots

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