Likelihood to Recommend ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review Recruit CRM is would make a great choice if you are looking for a CRM/ATS partner. Their training and support make it impossible to not have the tools necessary for success from the first sign-on. They continue to improve their product by soliciting direct feedback and suggested features from users. Their customer support is live 24-7 and the response time for any questions or issues is outstanding which is critical for a company with employees in different time zones or one without on-site technical support.
Read full review Pros The graphic design is very good, especially fonts, colours and templates Flexibility of design and functionality Takes a little while to learn it, but generally user-friendly Looks very professional but doesn't cost much to get started There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out. Read full review Easy parsing Resume Adding contacts, Companies, candidates with ease from Linkedin setting tasks and calendar invites Advanced boolean search of candidates reports on Activities Fully Customize system Email triggers contact stages Hiring pipeline Deals pipeline Phone calling & Recording Settings Deal Pipeline Read full review Cons The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc. There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass. I'd like more reporting data on one page. Read full review They are adding a lot of features all the time which can be annoying They are usually catching up with features that other programs have rather than being more innovative Other than this, I do not really have any complaints about this software Read full review Likelihood to Renew I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review Usability ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review There is always room for improvement and I believe RCRM is a great system that is adapting to what it's users want and need. The system suits our needs and is a huge improvement from our previous system. I can't say enough good things about the customer service. They have great follow up and always get back to me within the same day. If there is ever an unknown, there is a timeline given for follow up and a promise to get it resolved. They always come through. It's important to have a team behind your software that listens and adapts.
Read full review Reliability and Availability I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review Performance Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review Support Rating This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review Again, the customer service team is awesome. They always respond in the same day and have resolved any issue I have ever had. They have made improvements to the system on a weekly basis, always improving for their users. There is a forum where you can leave your feature suggestions and vote on ones left by other users. The reps will jump on a call or screen share with you if you need to be walked through anything. They go above and beyond.
Read full review Implementation Rating Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review Alternatives Considered I moved to ActiveCampaign from
Mailchimp . Admittedly, I was using the free version of
Mailchimp , but I had numerous episodes of subscriber data NOT being added to
Mailchimp , despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review We evaluated about 3-5 different vendors. The low barrier to entry made it an easy target to test out. Forcing an upfront annual fee was not in our interest without extensively testing the product. We also had a very basic requirement - an easy way to intake a large number of candidates and move them through a recruitment process. We didn't need anything else special at the time and recruit CRM was the most straightforward application that would provide us with a solution.
Read full review Scalability My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review Return on Investment I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Read full review Huge Impact on ROI (This is going from having no ATS to having an ATS) Allowed us to focus more work on our user experiences rather than building our own tool to manage recruitment operations Has allowed us to maintain a relatively low cost in our tooling Read full review ScreenShots ActiveCampaign Screenshots