What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
18 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
18 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Return Path

Return Path is great for inbox monitoring and for monitoring reputation on the IP addresses. To me it doesn't make sense to use Return Path as your anti-phishing solution. It is over the top expensive when your IT team can implement a DMARC policy for free and handle phishing/spoofing attempts. They do have some good competitor data that they offer but they charge a ton for it and you really only need that kind of data maybe once a quarter.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Return Path
6.9
WYSIWYG email editor
ActiveCampaign
7.7
Return Path
7.0
Dynamic content
ActiveCampaign
7.6
Return Path
Ability to test dynamic content
ActiveCampaign
7.7
Return Path
7.0
Landing pages
ActiveCampaign
6.8
Return Path
7.0
A/B testing
ActiveCampaign
7.4
Return Path
10.0
Mobile optimization
ActiveCampaign
7.8
Return Path
6.0
Email deliverability
ActiveCampaign
8.3
Return Path
8.0
List management
ActiveCampaign
8.3
Return Path
5.0
Triggered drip sequences
ActiveCampaign
9.3
Return Path
5.0

Reporting & Analytics

ActiveCampaign
7.2
Return Path
6.2
Dashboards
ActiveCampaign
7.2
Return Path
7.5
Standard reports
ActiveCampaign
7.4
Return Path
6.0
Custom reports
ActiveCampaign
7.0
Return Path
5.0

Pros

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo
  • The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live.
  • The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day.
  • The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out.
  • RP gives us additional insight when inactive users are present in our campaigns.
Daniel Fox profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • We could use additional tools to export out delivery issues by specific type within a campaign.
  • API support would be appreciated for open app development.
  • Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.
Daniel Fox profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Return Path8.2
Based on 4 answers
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
Joni Kalstrup profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • It has significantly allows us to ramp additional volumes to ESPs.
  • It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching.
  • It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.
Daniel Fox profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details