What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
16 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
16 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Return Path
6.9
WYSIWYG email editor
ActiveCampaign
7.7
Return Path
7.0
Dynamic content
ActiveCampaign
7.3
Return Path
Ability to test dynamic content
ActiveCampaign
7.4
Return Path
7.0
Landing pages
ActiveCampaign
6.7
Return Path
7.0
A/B testing
ActiveCampaign
7.1
Return Path
10.0
Mobile optimization
ActiveCampaign
7.7
Return Path
6.0
Email deliverability
ActiveCampaign
8.3
Return Path
8.0
List management
ActiveCampaign
8.1
Return Path
5.0
Triggered drip sequences
ActiveCampaign
9.3
Return Path
5.0

Reporting & Analytics

ActiveCampaign
7.0
Return Path
6.2
Dashboards
ActiveCampaign
7.0
Return Path
7.5
Standard reports
ActiveCampaign
7.2
Return Path
6.0
Custom reports
ActiveCampaign
6.8
Return Path
5.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Shows spam rates
  • Identifies problematic subject lines for email marketing
  • View examples of how different email clients will show your email
No photo available

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • It doesn't necessarily help emails to be pushed through spam filters
  • Some of the features for viewing email are naively available in Marketing Cloud
  • Hard to differentiate some of the features
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Return Path8.2
Based on 4 answers
Overall they provide a solid product. There needs to be a better line drawn of where their sales team can interject and where they cannot. Developing a better partner relationship is key for Return Path to retain their clients. I think if they can make some updates and changes to the interface to help users view more data and have a bigger reach that would be key as well.
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Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone before understanding the magnitude of the issue and the fragmented system that was in use; they wanted to sell their product vs. understand and help fix the issue
Joni Kalstrup profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details