ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Salesforce Marketing Cloud Email Studio

303 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
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Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Salesforce Marketing Cloud Email Studio
6.7
WYSIWYG email editor
ActiveCampaign
7.7
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
ActiveCampaign
7.4
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
ActiveCampaign
7.5
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
ActiveCampaign
6.7
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
ActiveCampaign
7.2
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
ActiveCampaign
7.7
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
ActiveCampaign
8.3
Salesforce Marketing Cloud Email Studio
8.0
List management
ActiveCampaign
8.1
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
ActiveCampaign
9.3
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

ActiveCampaign
7.0
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
ActiveCampaign
7.1
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
ActiveCampaign
7.3
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
ActiveCampaign
6.7
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
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  • Marketing Program Automation - can transfer files, query/append data, and branch based on decisions
  • Monitoring - Much more descriptive than past versions of ET. Allows for tracking of multiple campaigns in a central location.
  • Visual - Much more intuitive, and really helps when trying to relay a process to someone who hasn't been involved.
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Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
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  • Extremely expensive. If you're a small business, forget about it, unless this is your ONLY option. There may be other great email marketing platforms out there that work just as well
  • A very long process to send out an email. Step by step...
  • Sometimes the platform is slow and buggy
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
This is largely up to the client choosing the service again, but given our (and their) increased ability to 'pull back the curtain', we do not anticipate anything changing. I'm excited to see what the updates to the interactive marketing hub bring, and I am hoping for further app marketplace integration, as we've already had the pleasure of working with some of those companies.
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Usability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
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Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
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Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

Main difference is the automations and number of integrations offered through ActiveCampaign. They offer extensive logic trees whereby you can automate entire campaigns based on customers' actions and reactions. MailChimp, as we've always used it, is better for one-off emails sent en masse but without the level of personal and automated follow up that Active Campaign allows.
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Salesforce Marketing Cloud Email Studio is different than HubSpot and Constant Contact because it's definitely more complete, more secure, it implements with more programs, but it is definitely more expensive. If your company sends a lot of emails very frequently, then you should definitely consider Salesforce Marketing Cloud Email Studio. It's important to use the correct platform for your business.
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Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment

  • Used it for a wide variety of clients. Because pricing is so aggressive, it's hard not to have a positive ROI.
  • Ability to have CRM, email, web analytics (basic), SMS messaging, and others in a platform, allows companies access to these tools that they may not be able to afford if purchased ala carte.
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  • It has reduced our 'to-do' list which makes it easier for us to get other stuff done
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.