What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
32 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

SalesforceIQ is a perfect CRM to start with and get your organization used to tracking customer contact. It was an easy setup and well adopted. It allowed us to rollout completely in just 30 days. We have seen a large increase in our ability to communicate. It may be lacking in some items if you already have a tracking method but was the perfect starting point for us.
Melanie Zehr | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
SalesforceIQ CRM (Discontinued)
WYSIWYG email editor
ActiveCampaign
8.1
SalesforceIQ CRM (Discontinued)
Dynamic content
ActiveCampaign
8.5
SalesforceIQ CRM (Discontinued)
Ability to test dynamic content
ActiveCampaign
8.0
SalesforceIQ CRM (Discontinued)
Landing pages
ActiveCampaign
7.1
SalesforceIQ CRM (Discontinued)
A/B testing
ActiveCampaign
8.7
SalesforceIQ CRM (Discontinued)
Mobile optimization
ActiveCampaign
8.2
SalesforceIQ CRM (Discontinued)
Email deliverability reporting
ActiveCampaign
8.9
SalesforceIQ CRM (Discontinued)
List management
ActiveCampaign
8.8
SalesforceIQ CRM (Discontinued)
Triggered drip sequences
ActiveCampaign
9.1
SalesforceIQ CRM (Discontinued)

Lead Management

ActiveCampaign
8.5
SalesforceIQ CRM (Discontinued)
Lead nurturing
ActiveCampaign
8.8
SalesforceIQ CRM (Discontinued)
Lead scoring and grading
ActiveCampaign
8.4
SalesforceIQ CRM (Discontinued)
Data quality management
ActiveCampaign
8.2
SalesforceIQ CRM (Discontinued)
Automated sales alerts and tasks
ActiveCampaign
8.6
SalesforceIQ CRM (Discontinued)

Campaign Management

ActiveCampaign
7.9
SalesforceIQ CRM (Discontinued)
Calendaring
ActiveCampaign
7.7
SalesforceIQ CRM (Discontinued)
Event/webinar marketing
ActiveCampaign
8.1
SalesforceIQ CRM (Discontinued)

Social Media Marketing

ActiveCampaign
8.3
SalesforceIQ CRM (Discontinued)
Social sharing and campaigns
ActiveCampaign
8.4
SalesforceIQ CRM (Discontinued)
Social profile integration
ActiveCampaign
8.1
SalesforceIQ CRM (Discontinued)

Reporting & Analytics

ActiveCampaign
8.5
SalesforceIQ CRM (Discontinued)
Dashboards
ActiveCampaign
8.5
SalesforceIQ CRM (Discontinued)
Standard reports
ActiveCampaign
8.6
SalesforceIQ CRM (Discontinued)
Custom reports
ActiveCampaign
8.3
SalesforceIQ CRM (Discontinued)

Platform & Infrastructure

ActiveCampaign
8.7
SalesforceIQ CRM (Discontinued)
API
ActiveCampaign
8.7
SalesforceIQ CRM (Discontinued)
Role-based workflow & approvals
ActiveCampaign
8.4
SalesforceIQ CRM (Discontinued)
Customizability
ActiveCampaign
8.6
SalesforceIQ CRM (Discontinued)
Integration with Salesforce.com
ActiveCampaign
8.6
SalesforceIQ CRM (Discontinued)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
SalesforceIQ CRM (Discontinued)
Integration with SugarCRM
ActiveCampaign
8.8
SalesforceIQ CRM (Discontinued)

Sales Force Automation

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.1
Customer data management / contact management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Territory management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Opportunity management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Quote & order management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Interaction tracking
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Channel / partner relationship management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Marketing Automation

ActiveCampaign
SalesforceIQ CRM (Discontinued)
7.4
Lead management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
7.4

CRM Project Management

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Task management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Billing and invoicing management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Reporting
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

CRM Reporting & Analytics

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Forecasting
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Pipeline visualization
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Customizable reports
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Customization

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.1
Custom fields
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Custom objects
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Scripting environment
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
API for custom integration
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Security

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.3
Single sign-on capability
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Role-based user permissions
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Social CRM

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Social engagement
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Integrations with 3rd-party Software

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Marketing automation
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0
Compensation management
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.0

Platform

ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5
Mobile access
ActiveCampaign
SalesforceIQ CRM (Discontinued)
9.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

  • CRM Managment
  • Streamlining Sales Funnel
  • Providing data sets and analytics
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

  • SalesforceIQ has some reporting items that are a little harder to easily uncover but I have found work arounds or manually created reporting to get that information, such as number of times a salesperson was at a location.
  • Some of the upgrade items I would like to see are available in salesforce sales cloud that allow easier automation for marketing.
Melanie Zehr | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

We selected SalesforceIQ over Insightly because of the email automation they offered. Their app also seemed to be a little more robust. I highly recommend a trial before you make a decision. The trial with SalesforceIQ is what sold us on the product
Melanie Zehr | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

SalesforceIQ CRM (Discontinued)

  • Not budget friendly for smaller start-ups.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

SalesforceIQ CRM (Discontinued)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SalesforceIQ CRM (Discontinued) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
SalesforceIQ CRM (Discontinued)
9.5

Likelihood to Renew

ActiveCampaign
9.1
SalesforceIQ CRM (Discontinued)

Usability

ActiveCampaign
8.1
SalesforceIQ CRM (Discontinued)

Reliability and Availability

ActiveCampaign
9.1
SalesforceIQ CRM (Discontinued)

Performance

ActiveCampaign
8.6
SalesforceIQ CRM (Discontinued)

Support Rating

ActiveCampaign
6.7
SalesforceIQ CRM (Discontinued)

In-Person Training

ActiveCampaign
7.3
SalesforceIQ CRM (Discontinued)

Implementation Rating

ActiveCampaign
8.5
SalesforceIQ CRM (Discontinued)

Scalability

ActiveCampaign
8.8
SalesforceIQ CRM (Discontinued)

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