What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Salesfusion

17 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Salesfusion

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Salesfusion

Training is key. I really like that SalesFUSION has live instructor-led classes, recorded videos and SalesFUSION University. I attended the SFU and really got a lot out of it. It was great to learn the system hands on totally submerged with a group of people. It's the type of platform that you really need to get your hands of to learn. I think SF is great for someone new to automation marketing and html because they have templates and a visual flow. Once you know those things, you can step into the more advanced parts of the system. It really is a platform for all levels
Amy Bailey profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Salesfusion
5.5
WYSIWYG email editor
ActiveCampaign
7.7
Salesfusion
8.0
Dynamic content
ActiveCampaign
7.4
Salesfusion
6.0
Ability to test dynamic content
ActiveCampaign
7.5
Salesfusion
7.0
Landing pages
ActiveCampaign
6.7
Salesfusion
2.0
A/B testing
ActiveCampaign
7.2
Salesfusion
8.0
Mobile optimization
ActiveCampaign
7.7
Salesfusion
7.0
Email deliverability
ActiveCampaign
8.3
Salesfusion
6.0
List management
ActiveCampaign
8.1
Salesfusion
3.1
Triggered drip sequences
ActiveCampaign
9.3
Salesfusion
2.0

Reporting & Analytics

ActiveCampaign
7.0
Salesfusion
6.4
Dashboards
ActiveCampaign
7.1
Salesfusion
6.0
Standard reports
ActiveCampaign
7.3
Salesfusion
8.0
Custom reports
ActiveCampaign
6.7
Salesfusion
5.0

Lead Management

ActiveCampaign
Salesfusion
3.8
Lead nurturing
ActiveCampaign
Salesfusion
2.1
Lead scoring and grading
ActiveCampaign
Salesfusion
4.1
Data quality management
ActiveCampaign
Salesfusion
3.1
Automated sales alerts and tasks
ActiveCampaign
Salesfusion
6.0

Campaign Management

ActiveCampaign
Salesfusion
9.6
Calendaring
ActiveCampaign
Salesfusion
9.2
Event/webinar marketing
ActiveCampaign
Salesfusion
10.0

Social Media Marketing

ActiveCampaign
Salesfusion
8.2
Social sharing and campaigns
ActiveCampaign
Salesfusion
8.2

Platform & Infrastructure

ActiveCampaign
Salesfusion
5.8
API
ActiveCampaign
Salesfusion
5.0
Role-based workflow & approvals
ActiveCampaign
Salesfusion
6.0
Customizability
ActiveCampaign
Salesfusion
3.0
Integration with Salesforce.com
ActiveCampaign
Salesfusion
9.2

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
  • I am able to clone campaigns and emails to save time in the set up of the email and html.
  • They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
  • The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
Amy Bailey profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • I didn't see any room for improvement - I really enjoyed using the system.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesfusion10.0
Based on 3 answers
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails
Amy Bailey profile photo

Support

No score
No answers yet
No answers on this topic
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Definitely employee efficiency because I wasn't searching for lists of people to call.
  • Better customer service because I had all of the notes I needed in front of me to better describe my last contact with a client/potential client.
  • Faster lead conversion since it allowed me to quickly conduct follow-up (emails, website links, white papers, etc.).
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.