What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
17 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
17 Ratings
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Score 5.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Salesfusion
5.5
WYSIWYG email editor
ActiveCampaign
7.7
Salesfusion
8.0
Dynamic content
ActiveCampaign
7.3
Salesfusion
6.0
Ability to test dynamic content
ActiveCampaign
7.4
Salesfusion
7.0
Landing pages
ActiveCampaign
6.7
Salesfusion
2.0
A/B testing
ActiveCampaign
7.1
Salesfusion
8.0
Mobile optimization
ActiveCampaign
7.7
Salesfusion
7.0
Email deliverability
ActiveCampaign
8.3
Salesfusion
6.0
List management
ActiveCampaign
8.1
Salesfusion
3.1
Triggered drip sequences
ActiveCampaign
9.3
Salesfusion
2.0

Reporting & Analytics

ActiveCampaign
7.0
Salesfusion
6.3
Dashboards
ActiveCampaign
7.0
Salesfusion
6.0
Standard reports
ActiveCampaign
7.2
Salesfusion
8.0
Custom reports
ActiveCampaign
6.8
Salesfusion
5.0

Lead Management

ActiveCampaign
Salesfusion
3.8
Lead nurturing
ActiveCampaign
Salesfusion
2.1
Lead scoring and grading
ActiveCampaign
Salesfusion
4.0
Data quality management
ActiveCampaign
Salesfusion
3.0
Automated sales alerts and tasks
ActiveCampaign
Salesfusion
6.0

Campaign Management

ActiveCampaign
Salesfusion
9.6
Calendaring
ActiveCampaign
Salesfusion
9.2
Event/webinar marketing
ActiveCampaign
Salesfusion
10.0

Social Media Marketing

ActiveCampaign
Salesfusion
8.2
Social sharing and campaigns
ActiveCampaign
Salesfusion
8.2

Platform & Infrastructure

ActiveCampaign
Salesfusion
5.8
API
ActiveCampaign
Salesfusion
5.0
Role-based workflow & approvals
ActiveCampaign
Salesfusion
6.0
Customizability
ActiveCampaign
Salesfusion
3.0
Integration with Salesforce.com
ActiveCampaign
Salesfusion
9.2

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • The email builder is easy to use.
  • The platform has a great mix of usability and functionality.
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Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
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  • I didn't see any room for improvement - I really enjoyed using the system.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesfusion10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson profile photo

Support

No score
No answers yet
No answers on this topic
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform
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Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
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  • We lost a lot of time building the email campaigns
  • We had to pay extra money to build the landing pages
  • The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.