What users are saying about
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Top Rated
296 Ratings
31 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
31 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

SalesOutlook

It is good for situations where you are emailing with clients about pertinent information that needs to be included in the SalesForce account for that client. It is much easier than having to copy and paste. It is not as appropriate for attachments because you cannot attach PDFs etc., to the SalesForce account page from Outlook.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
SalesOutlook
WYSIWYG email editor
ActiveCampaign
8.1
SalesOutlook
Dynamic content
ActiveCampaign
8.3
SalesOutlook
Ability to test dynamic content
ActiveCampaign
7.9
SalesOutlook
Landing pages
ActiveCampaign
7.1
SalesOutlook
A/B testing
ActiveCampaign
8.5
SalesOutlook
Mobile optimization
ActiveCampaign
8.2
SalesOutlook
Email deliverability reporting
ActiveCampaign
8.8
SalesOutlook
List management
ActiveCampaign
8.6
SalesOutlook
Triggered drip sequences
ActiveCampaign
9.4
SalesOutlook

Lead Management

ActiveCampaign
7.8
SalesOutlook
Lead nurturing
ActiveCampaign
7.7
SalesOutlook
Lead scoring and grading
ActiveCampaign
7.8
SalesOutlook
Data quality management
ActiveCampaign
7.2
SalesOutlook
Automated sales alerts and tasks
ActiveCampaign
8.3
SalesOutlook

Campaign Management

ActiveCampaign
7.9
SalesOutlook
Calendaring
ActiveCampaign
7.1
SalesOutlook
Event/webinar marketing
ActiveCampaign
8.7
SalesOutlook

Social Media Marketing

ActiveCampaign
8.2
SalesOutlook
Social sharing and campaigns
ActiveCampaign
8.8
SalesOutlook
Social profile integration
ActiveCampaign
7.6
SalesOutlook

Reporting & Analytics

ActiveCampaign
7.8
SalesOutlook
Dashboards
ActiveCampaign
7.9
SalesOutlook
Standard reports
ActiveCampaign
7.8
SalesOutlook
Custom reports
ActiveCampaign
7.7
SalesOutlook

Platform & Infrastructure

ActiveCampaign
8.2
SalesOutlook
API
ActiveCampaign
8.8
SalesOutlook
Role-based workflow & approvals
ActiveCampaign
7.9
SalesOutlook
Customizability
ActiveCampaign
7.9
SalesOutlook
Integration with Salesforce.com
ActiveCampaign
8.1
SalesOutlook
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
SalesOutlook
Integration with SugarCRM
ActiveCampaign
8.2
SalesOutlook

Sales Force Automation

ActiveCampaign
SalesOutlook
7.0
Customer data management / contact management
ActiveCampaign
SalesOutlook
7.0
Workflow management
ActiveCampaign
SalesOutlook
7.0
Territory management
ActiveCampaign
SalesOutlook
5.0
Opportunity management
ActiveCampaign
SalesOutlook
5.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
SalesOutlook
9.0
Contract management
ActiveCampaign
SalesOutlook
9.0
Quote & order management
ActiveCampaign
SalesOutlook
5.0
Interaction tracking
ActiveCampaign
SalesOutlook
9.0
Channel / partner relationship management
ActiveCampaign
SalesOutlook
7.0

Customer Service & Support

ActiveCampaign
SalesOutlook
8.0
Case management
ActiveCampaign
SalesOutlook
8.0

Marketing Automation

ActiveCampaign
SalesOutlook
5.5
Lead management
ActiveCampaign
SalesOutlook
5.0
Email marketing
ActiveCampaign
SalesOutlook
6.0

CRM Project Management

ActiveCampaign
SalesOutlook
9.0
Task management
ActiveCampaign
SalesOutlook
9.0

Integrations with 3rd-party Software

ActiveCampaign
SalesOutlook
6.0
Marketing automation
ActiveCampaign
SalesOutlook
6.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

SalesOutlook

  • It makes it easy to transfer information
  • It is easy to view in conjunction with Outlook
  • Keeps people accountable for details in the file
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

SalesOutlook

  • Sometimes it doesn't load properly
  • Would like some of the buttons to be a bit more user-friendly
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

SalesOutlook

I have never used a similar product to this. So far my experience with this product is pretty good. I would recommend it to colleagues and other businesses
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SalesOutlook

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

SalesOutlook

  • Easier to track case details
  • Speeds up the process of getting cases through all the steps
  • Sometimes there are glitches and takes time out of business to reload etc.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesOutlook

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
SalesOutlook
9.0

Likelihood to Renew

ActiveCampaign
9.1
SalesOutlook

Usability

ActiveCampaign
8.3
SalesOutlook

Reliability and Availability

ActiveCampaign
9.4
SalesOutlook

Performance

ActiveCampaign
8.1
SalesOutlook

Support Rating

ActiveCampaign
8.9
SalesOutlook

Implementation Rating

ActiveCampaign
7.4
SalesOutlook

Scalability

ActiveCampaign
9.4
SalesOutlook

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