What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
2 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SalesPanda

SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SalesPanda
9.7
WYSIWYG email editor
ActiveCampaign
7.7
SalesPanda
Dynamic content
ActiveCampaign
7.3
SalesPanda
Ability to test dynamic content
ActiveCampaign
7.4
SalesPanda
Landing pages
ActiveCampaign
6.7
SalesPanda
10.0
A/B testing
ActiveCampaign
7.1
SalesPanda
Mobile optimization
ActiveCampaign
7.7
SalesPanda
10.0
Email deliverability
ActiveCampaign
8.3
SalesPanda
List management
ActiveCampaign
8.1
SalesPanda
9.0
Triggered drip sequences
ActiveCampaign
9.3
SalesPanda

Reporting & Analytics

ActiveCampaign
7.0
SalesPanda
9.0
Dashboards
ActiveCampaign
7.0
SalesPanda
9.0
Standard reports
ActiveCampaign
7.2
SalesPanda
Custom reports
ActiveCampaign
6.8
SalesPanda

Lead Management

ActiveCampaign
SalesPanda
8.3
Lead nurturing
ActiveCampaign
SalesPanda
8.0
Data quality management
ActiveCampaign
SalesPanda
9.0
Automated sales alerts and tasks
ActiveCampaign
SalesPanda
8.0

Social Media Marketing

ActiveCampaign
SalesPanda
8.5
Social sharing and campaigns
ActiveCampaign
SalesPanda
9.0
Social profile integration
ActiveCampaign
SalesPanda
8.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
  • SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
  • Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.
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Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
  • There's no A/B testing. This is something others offer that SalesPanda doesn't.
  • While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.
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Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.
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Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
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  • SalesPanda has given us a stable platform to advertise our clients' strengths through its easy-to-use content marketing tool
  • They have templates that allow you to market initiatives to help boost productivity (by saving time). Definitely a plus.
  • SalesPanda focuses on content and generating leads...we use it to post our clients content to blogs, case studies, etc. Very nice!
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

SalesPanda

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*
1.  per month
SalesPanda Editions & Modules
SalesPanda
Edition
Basic
$491
Professional
$991
Enterprise
$1991
Free
$01
1. per month
Additional Pricing Details