What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
2 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
2 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

SalesPanda

SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
SalesPanda
9.7
WYSIWYG email editor
ActiveCampaign
7.7
SalesPanda
Dynamic content
ActiveCampaign
7.6
SalesPanda
Ability to test dynamic content
ActiveCampaign
7.7
SalesPanda
Landing pages
ActiveCampaign
6.8
SalesPanda
10.0
A/B testing
ActiveCampaign
7.4
SalesPanda
Mobile optimization
ActiveCampaign
7.8
SalesPanda
10.0
Email deliverability
ActiveCampaign
8.3
SalesPanda
List management
ActiveCampaign
8.3
SalesPanda
9.0
Triggered drip sequences
ActiveCampaign
9.3
SalesPanda

Reporting & Analytics

ActiveCampaign
7.2
SalesPanda
9.0
Dashboards
ActiveCampaign
7.2
SalesPanda
9.0
Standard reports
ActiveCampaign
7.4
SalesPanda
Custom reports
ActiveCampaign
7.0
SalesPanda

Lead Management

ActiveCampaign
SalesPanda
8.3
Lead nurturing
ActiveCampaign
SalesPanda
8.0
Data quality management
ActiveCampaign
SalesPanda
9.0
Automated sales alerts and tasks
ActiveCampaign
SalesPanda
8.0

Social Media Marketing

ActiveCampaign
SalesPanda
8.5
Social sharing and campaigns
ActiveCampaign
SalesPanda
9.0
Social profile integration
ActiveCampaign
SalesPanda
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
  • SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
  • Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.
No photo available

Cons

  • The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option.
  • The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up.
  • I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.
Sarah Bandy profile photo
  • We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
  • There's no A/B testing. This is something others offer that SalesPanda doesn't.
  • While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.
No photo available

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • SalesPanda has given us a stable platform to advertise our clients' strengths through its easy-to-use content marketing tool
  • They have templates that allow you to market initiatives to help boost productivity (by saving time). Definitely a plus.
  • SalesPanda focuses on content and generating leads...we use it to post our clients content to blogs, case studies, etc. Very nice!
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

SalesPanda

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*
1.  per month
SalesPanda Editions & Modules
SalesPanda
Edition
Basic
$491
Professional
$991
Enterprise
$1991
Free
$01
1. per month
Additional Pricing Details