What users are saying about
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Top Rated
684 Ratings
143 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
143 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

SAP CRM

A perfect scenario to use [SAP] CRM tool would be with the intention of improving efficiency, speed, and creativity when selling products and services through marketing or improving the response time to customer concerns and providing quick solutions to their problems.
Magly Jhonson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
SAP CRM
WYSIWYG email editor
ActiveCampaign
8.1
SAP CRM
Dynamic content
ActiveCampaign
8.5
SAP CRM
Ability to test dynamic content
ActiveCampaign
8.0
SAP CRM
Landing pages
ActiveCampaign
7.1
SAP CRM
A/B testing
ActiveCampaign
8.7
SAP CRM
Mobile optimization
ActiveCampaign
8.2
SAP CRM
Email deliverability reporting
ActiveCampaign
8.9
SAP CRM
List management
ActiveCampaign
8.8
SAP CRM
Triggered drip sequences
ActiveCampaign
9.1
SAP CRM

Lead Management

ActiveCampaign
8.5
SAP CRM
Lead nurturing
ActiveCampaign
8.8
SAP CRM
Lead scoring and grading
ActiveCampaign
8.4
SAP CRM
Data quality management
ActiveCampaign
8.2
SAP CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
SAP CRM

Campaign Management

ActiveCampaign
7.9
SAP CRM
Calendaring
ActiveCampaign
7.7
SAP CRM
Event/webinar marketing
ActiveCampaign
8.1
SAP CRM

Social Media Marketing

ActiveCampaign
8.3
SAP CRM
Social sharing and campaigns
ActiveCampaign
8.4
SAP CRM
Social profile integration
ActiveCampaign
8.1
SAP CRM

Reporting & Analytics

ActiveCampaign
8.5
SAP CRM
Dashboards
ActiveCampaign
8.5
SAP CRM
Standard reports
ActiveCampaign
8.6
SAP CRM
Custom reports
ActiveCampaign
8.3
SAP CRM

Platform & Infrastructure

ActiveCampaign
8.7
SAP CRM
API
ActiveCampaign
8.7
SAP CRM
Role-based workflow & approvals
ActiveCampaign
8.4
SAP CRM
Customizability
ActiveCampaign
8.6
SAP CRM
Integration with Salesforce.com
ActiveCampaign
8.6
SAP CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
SAP CRM
Integration with SugarCRM
ActiveCampaign
8.8
SAP CRM

Sales Force Automation

ActiveCampaign
SAP CRM
8.6
Customer data management / contact management
ActiveCampaign
SAP CRM
8.9
Workflow management
ActiveCampaign
SAP CRM
9.1
Territory management
ActiveCampaign
SAP CRM
8.6
Opportunity management
ActiveCampaign
SAP CRM
7.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
SAP CRM
8.6
Contract management
ActiveCampaign
SAP CRM
8.4
Quote & order management
ActiveCampaign
SAP CRM
8.7
Interaction tracking
ActiveCampaign
SAP CRM
8.6
Channel / partner relationship management
ActiveCampaign
SAP CRM
8.6

Customer Service & Support

ActiveCampaign
SAP CRM
8.0
Case management
ActiveCampaign
SAP CRM
8.5
Call center management
ActiveCampaign
SAP CRM
7.6
Help desk management
ActiveCampaign
SAP CRM
8.1

Marketing Automation

ActiveCampaign
SAP CRM
8.3
Lead management
ActiveCampaign
SAP CRM
8.5
Email marketing
ActiveCampaign
SAP CRM
8.1

CRM Project Management

ActiveCampaign
SAP CRM
8.5
Task management
ActiveCampaign
SAP CRM
8.1
Billing and invoicing management
ActiveCampaign
SAP CRM
8.5
Reporting
ActiveCampaign
SAP CRM
8.8

CRM Reporting & Analytics

ActiveCampaign
SAP CRM
8.6
Forecasting
ActiveCampaign
SAP CRM
8.4
Pipeline visualization
ActiveCampaign
SAP CRM
8.6
Customizable reports
ActiveCampaign
SAP CRM
8.8

Customization

ActiveCampaign
SAP CRM
7.9
Custom fields
ActiveCampaign
SAP CRM
8.2
Custom objects
ActiveCampaign
SAP CRM
8.4
Scripting environment
ActiveCampaign
SAP CRM
7.5
API for custom integration
ActiveCampaign
SAP CRM
7.7

Security

ActiveCampaign
SAP CRM
8.7
Single sign-on capability
ActiveCampaign
SAP CRM
8.9
Role-based user permissions
ActiveCampaign
SAP CRM
8.6

Social CRM

ActiveCampaign
SAP CRM
8.6
Social data
ActiveCampaign
SAP CRM
8.3
Social engagement
ActiveCampaign
SAP CRM
8.8

Integrations with 3rd-party Software

ActiveCampaign
SAP CRM
8.3
Marketing automation
ActiveCampaign
SAP CRM
8.7
Compensation management
ActiveCampaign
SAP CRM
7.9

Platform

ActiveCampaign
SAP CRM
7.6
Mobile access
ActiveCampaign
SAP CRM
7.6

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

SAP CRM

  • Amazing integration capabilities with every other application out there. There will be no need to create external bridges to connect anything with SAP CRM since, it natively supports almost every application. We use it for ERP integrations as well.
  • Pull any type of reports with whatever data/format/time date range you want. This capability is also robust in SAP CRM, so it you need not spend hours creating reports manually. Reports can be pulled from the console itself.
  • Inbuilt modules are capable of almost any requirement. There are additional modules available as well, which can be installed on top of SAP CRM.
  • Customisability is also one of the great feature of this platform. Multiple variants can be created and saved for later use.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

SAP CRM

  • SAP CRM Mobility is not successful so it is important to improve on this. Things have gotten much better since SAP acquitted Cyclo which works very well. We would like to see Cyclo expanded beyond sales management and inventory management to handle some of the other capabilities that the SAP CRM Mobility offered. However, Cyclo has brought incredible progress in this area.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

SAP CRM

SAP CRM 9.0
Based on 4 answers
The main reason is ease of integration with other SAP systems (ECC, BW, etc...), but also SAP CRM provides functionality that hasn't evolved as much in other competing CRM systems (mainly Trade Promotion Management and Market Resource Management). Additionally, I'm excited about the direction that SAP is headed with putting their business suite on HANA (in-memory relational database management system) and creating a better user experience with SAP Fiori.
Tom Leddy | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

SAP CRM

SAP CRM 8.8
Based on 6 answers
The usability experience is great and I have nothing to complain about. Given the minimum technical requirements the tool works without delays, crashes and errors. At SAP CRM we have everything at our fingertips in a single tool for our business. As developer software I have a lot of relationships with customers and suppliers and the tool collaborates a lot on my journey.
Pedro Oliveira | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

SAP CRM

SAP CRM 9.5
Based on 7 answers
SAP CRM's support is un-matchable. Whether it be official vendor support or support on online forums, you will find answer to any problem instantly. The vendor has a very customer centric support, and since this tool has a global footprint, you can expect a very good global support.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

SAP CRM

SAP CRM has an edge over others when it comes to shorten the sales cycle and improve overall sales productivity. Security features of SAP CRM are astonishingly above par. Help support is excellent.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

SAP CRM

  • Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
  • Proper training is key step to ROI on SAP CRM.
  • Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

SAP CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
SAP CRM
8.5

Likelihood to Renew

ActiveCampaign
9.1
SAP CRM
9.0

Usability

ActiveCampaign
8.1
SAP CRM
8.8

Reliability and Availability

ActiveCampaign
9.1
SAP CRM

Performance

ActiveCampaign
8.6
SAP CRM

Support Rating

ActiveCampaign
6.7
SAP CRM
9.5

In-Person Training

ActiveCampaign
7.3
SAP CRM

Online Training

ActiveCampaign
SAP CRM
7.0

Implementation Rating

ActiveCampaign
8.5
SAP CRM

Scalability

ActiveCampaign
8.8
SAP CRM

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