What users are saying about
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Top Rated
842 Ratings
154 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
154 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    SAP CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    SAP CRM

    78%
    SAP CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.2
    92%
    27 Ratings

    Workflow management

    N/A
    0 Ratings
    7.6
    76%
    28 Ratings

    Territory management

    N/A
    0 Ratings
    7.4
    74%
    23 Ratings

    Opportunity management

    N/A
    0 Ratings
    7.9
    79%
    26 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.6
    76%
    22 Ratings

    Contract management

    N/A
    0 Ratings
    7.0
    70%
    25 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.2
    72%
    24 Ratings

    Interaction tracking

    N/A
    0 Ratings
    8.5
    85%
    26 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    7.4
    74%
    27 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    SAP CRM

    86%
    SAP CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.7
    87%
    21 Ratings

    Call center management

    N/A
    0 Ratings
    8.4
    84%
    22 Ratings

    Help desk management

    N/A
    0 Ratings
    8.7
    87%
    20 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.5

    SAP CRM

    85%
    SAP CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.0
    80%
    22 Ratings

    Email marketing

    N/A
    0 Ratings
    9.0
    90%
    18 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    SAP CRM

    82%
    SAP CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.5
    85%
    20 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    7.4
    74%
    20 Ratings

    Reporting

    N/A
    0 Ratings
    8.7
    87%
    18 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    SAP CRM

    81%
    SAP CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.2
    82%
    24 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.4
    84%
    22 Ratings

    Customizable reports

    N/A
    0 Ratings
    7.8
    78%
    25 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    SAP CRM

    78%
    SAP CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    7.8
    78%
    26 Ratings

    Custom objects

    N/A
    0 Ratings
    8.0
    80%
    26 Ratings

    Scripting environment

    N/A
    0 Ratings
    7.8
    78%
    22 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.8
    78%
    21 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    SAP CRM

    87%
    SAP CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.2
    92%
    26 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.2
    82%
    22 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    SAP CRM

    90%
    SAP CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    9.0
    90%
    13 Ratings

    Social engagement

    N/A
    0 Ratings
    9.0
    90%
    12 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.3

    SAP CRM

    83%
    SAP CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    9.0
    90%
    17 Ratings

    Compensation management

    N/A
    0 Ratings
    7.7
    77%
    15 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.4

    SAP CRM

    84%
    SAP CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.4
    84%
    19 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Usability
    • SAP CRM is rated higher in 2 areas: Likelihood to Renew, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    8.3

    SAP CRM

    83%
    32 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.0

    SAP CRM

    90%
    4 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.0

    SAP CRM

    80%
    4 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    SAP CRM

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    SAP CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    9.3

    SAP CRM

    93%
    5 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    SAP CRM

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    7.0

    SAP CRM

    70%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    SAP CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    SAP CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    SAP CRM

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    SAP CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    SAP CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    SAP CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    SAP

    SAP CRM is a well-designed platform for small to medium-sized businesses that want to manage their customer-centric operations through a single pane of glass. Changes can be made quickly and easily for different scenarios. Many features allow flexibility and scalability, making it ideal for large industries with significant capital and customer bases. Data automation helps maintain a healthy relationship with customers.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    SAP

    • Our customers benefit from SAP CRM's 360-degree views and case management capabilities.
    • As a middleware business tool, case reporting is excellent, and it works well with WM systems to communicate with various departments.
    • It is an excellent tool for tracking customer relationships across multiple channels, and it's easy to use.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    SAP

    • One of the things I don't like about "SAP CRM" is that there are no alerts or notifications which could warn when something happens within the platform.
    • It does not have integration with any type of social network.
    • The robust and unintuitive appearance makes it a bit complicated to use all its functionalities.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    SAP CRM

    Starting Price

    Editions & Modules

    SAP CRM editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      SAP

      I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
      Read full review

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      SAP

      When we were not introduced to Salesforce, we were somehow managing with SAP CRM which allowed us to do a few tasks like lead assignment, managing partner access, service portal etc. as we have other modules of SAP but now we think marketing/sales needs more and we need visibility of leads more than what SAP CRM allow us.
      Read full review

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      SAP

      No answers on this topic

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      SAP

      No answers on this topic

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      SAP

      SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
      Read full review

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      SAP

      No answers on this topic

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      SAP

      SAP CRM is a diversified, complex tool which can be customized to the company needs on many various levels. The main reason why a company could choose SAP CRM is to ensure all their needs are met in terms of a solution that can be adjusted to the processes within the organisation
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      SAP

      No answers on this topic

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      SAP

      • Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
      • Proper training is key step to ROI on SAP CRM.
      • Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.
      Read full review

      Screenshots

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