What users are saying about
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Top Rated
843 Ratings
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170 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100

Sendinblue

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170 Ratings
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Score 7.5 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
7.0

Sendinblue

70%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
8.0
80%
89 Ratings

Dynamic content

8.2
82%
497 Ratings
7.1
71%
81 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
6.9
69%
79 Ratings

Landing pages

7.4
74%
322 Ratings
6.0
60%
11 Ratings

A/B testing

8.6
86%
363 Ratings
6.5
65%
10 Ratings

Mobile optimization

8.4
84%
507 Ratings
7.2
72%
89 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
7.4
74%
139 Ratings

List management

8.9
89%
627 Ratings
6.8
68%
95 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
7.0
70%
54 Ratings

Lead Management

8.6

ActiveCampaign

86%

Sendinblue

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Sendinblue

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
274 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Sendinblue

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
246 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.2

Sendinblue

72%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
8.0
80%
19 Ratings

Standard reports

8.8
88%
563 Ratings
7.0
70%
96 Ratings

Custom reports

8.4
84%
363 Ratings
6.8
68%
10 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Sendinblue

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
398 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
7.1

Sendinblue

71%
Sendinblue ranks higher in 1/1 features

Link Tracking

N/A
0 Ratings
7.1
71%
46 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Sendinblue is rated higher in 5 areas: Likelihood to Renew, Usability, Performance, Implementation Rating, Product Scalability
  • ActiveCampaign and Sendinblue are tied in 1 area: Availability

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
6.6

Sendinblue

66%
101 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.1

Sendinblue

91%
7 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
8.7

Sendinblue

87%
6 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
9.1

Sendinblue

91%
2 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings
9.1

Sendinblue

91%
2 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
2.0

Sendinblue

20%
15 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Sendinblue

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
9.1

Sendinblue

91%
3 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Sendinblue

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Sendinblue

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings
9.1

Sendinblue

91%
1 Rating

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Sendinblue

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Sendinblue

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

SendinBlue

We have only been using for a month, but not finding the drag and drop working all that well. Still have to go back in again and work out how to move sections around. This should be a simple process, but it is not.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

SendinBlue

  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

SendinBlue

  • As I support two organizations for use of Sendinblue, it would be nice to link accounts for the purpose of sharing campaign builder assets between organizations.
  • The ability to build and use campaign templates for deployment in "one-off" emails generated through the inbox.
  • A folder structure withing image files to organize graphic images, (i.e. Staff Photos, Company Logos, Product Image Files, etc.
  • Continued enhancements of the CRM component, email tracking, hierarchical account relationships.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sendinblue

Starting Price

$0 per month

Editions & Modules

Sendinblue editions and modules pricing
EditionModules
Free01
Lite252
Premium653
EnterpriseContact sales team4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

SendinBlue

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

SendinBlue

I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

SendinBlue

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

SendinBlue

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

SendinBlue

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SendinBlue

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

SendinBlue

I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

SendinBlue

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

SendinBlue

  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
Read full review

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