What users are saying about

ActiveCampaign

Top Rated
58 Ratings

SendinBlue

Top Rated
53 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

SendinBlue

Top Rated
53 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SendinBlue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SendinBlue
7.5
WYSIWYG email editor
ActiveCampaign
7.7
SendinBlue
8.0
Dynamic content
ActiveCampaign
7.4
SendinBlue
7.8
Ability to test dynamic content
ActiveCampaign
7.5
SendinBlue
7.2
Landing pages
ActiveCampaign
6.7
SendinBlue
6.0
A/B testing
ActiveCampaign
7.2
SendinBlue
6.5
Mobile optimization
ActiveCampaign
7.7
SendinBlue
7.5
Email deliverability
ActiveCampaign
8.3
SendinBlue
8.0
List management
ActiveCampaign
8.1
SendinBlue
8.1
Triggered drip sequences
ActiveCampaign
9.3
SendinBlue
8.0

Reporting & Analytics

ActiveCampaign
7.0
SendinBlue
7.7
Dashboards
ActiveCampaign
7.1
SendinBlue
8.0
Standard reports
ActiveCampaign
7.3
SendinBlue
8.2
Custom reports
ActiveCampaign
6.7
SendinBlue
6.8

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • It has a great array of stats given. It will tell you how many open the emails, unsubscribe, and even what links they click. These are all easily found and are useful in changing marketing strategies.
  • It's very user-friendly. SendinBlue was the first email list product I used and it was very easy to get it set up and start a campaign.
  • SendinBlue also has a very good pricing structure. Our company was able to use the free tier for a while before upgrading. This makes it easy for smaller businesses to make use of email marketing without requiring a lot of upfront costs.
Tim Sleeper profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Would like to have emails sent directly from our server (without extra charge). We noticed recently emails now come from sendinblue.com vs. a server with a series of numbers so this is a definite improvement!
  • Would like to see our actual subscriber base number (total minus blacklist)
  • Was initially difficult to figure out how to create newsletter signup to match the layout of our website but eventually our developer figured out a workaround.
  • Sometimes when you click on the editing box, you end up going out to the hyperlink specified instead of edit box, this is sometimes annoying.
Michelle Young profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SendinBlue9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews profile photo

Usability

No score
No answers yet
No answers on this topic
SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

No score
No answers yet
No answers on this topic
SendinBlue9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

Implementation

No score
No answers yet
No answers on this topic
SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
SIB offers a simple interface that helps you create great emails that get into the right inbox, every time. If you want a flashy interface that is only that, seek another provider. If you want a serious and top-notch email marketing program, SIB delivers in a big way. I have come to trust this provider and applaud them for developing a solid, secure and sturdy solution that gets our CTA out to those who buy. Give it a try and I am confident you will thank yourself for making such a wise choice in the selection of your email marketing program
David Faustina profile photo

Scalability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Deliverability: SIB protects their sending IP and this shows with the rate of delivery. Junk senders are cautioned, this is not the solution for you.
  • Simplicity: Cut the time it takes to get professional email campaigns out to your audience. Less time = less labor expense.
  • All in one solution allows you to capture and maintain both SMTP and SMS under one program and this has made segmentation and campaigning less annoying and tedious.
David Faustina profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.