What users are saying about
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Top Rated
689 Ratings
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109 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100

Sendinblue

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109 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Sendinblue

Sendinblue works openly with transactional email for the case of sales operators, so it is quite good in the commercial area. Therefore we want to recommend it to be used by salespeople who need a fast service when sending and collecting information about sales transactions. Sendinblue could have a huge reach if you work not only from emails, but also from social networks, mostly because it adapts to different data collection formats, which ultimately serve to obtain more varied analytical reports regarding the type of audience you hope to reach, and the number of customers you want to establish as the main target of the campaign within these social networks. Since the platform shows a fairly high level of security, since from the beginning of its use there have not been any kind of mishaps with information leaks or losses based on accidents (which could lead to the termination of such meetings), it can also be said that it serves to keep the content of past campaigns protected without any intrusion as mentioned above.
Jay Delao | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Sendinblue
6.9
WYSIWYG email editor
ActiveCampaign
8.1
Sendinblue
8.0
Dynamic content
ActiveCampaign
8.5
Sendinblue
6.8
Ability to test dynamic content
ActiveCampaign
8.0
Sendinblue
6.5
Landing pages
ActiveCampaign
7.1
Sendinblue
6.0
A/B testing
ActiveCampaign
8.7
Sendinblue
6.5
Mobile optimization
ActiveCampaign
8.2
Sendinblue
7.2
Email deliverability reporting
ActiveCampaign
8.9
Sendinblue
7.6
List management
ActiveCampaign
8.8
Sendinblue
6.9
Triggered drip sequences
ActiveCampaign
9.1
Sendinblue
6.8

Lead Management

ActiveCampaign
8.5
Sendinblue
Lead nurturing
ActiveCampaign
8.8
Sendinblue
Lead scoring and grading
ActiveCampaign
8.4
Sendinblue
Data quality management
ActiveCampaign
8.2
Sendinblue
Automated sales alerts and tasks
ActiveCampaign
8.6
Sendinblue

Campaign Management

ActiveCampaign
7.9
Sendinblue
Calendaring
ActiveCampaign
7.7
Sendinblue
Event/webinar marketing
ActiveCampaign
8.1
Sendinblue

Social Media Marketing

ActiveCampaign
8.3
Sendinblue
Social sharing and campaigns
ActiveCampaign
8.4
Sendinblue
Social profile integration
ActiveCampaign
8.1
Sendinblue

Reporting & Analytics

ActiveCampaign
8.5
Sendinblue
7.2
Dashboards
ActiveCampaign
8.5
Sendinblue
8.0
Standard reports
ActiveCampaign
8.6
Sendinblue
6.8
Custom reports
ActiveCampaign
8.3
Sendinblue
6.8

Platform & Infrastructure

ActiveCampaign
8.7
Sendinblue
API
ActiveCampaign
8.7
Sendinblue
Role-based workflow & approvals
ActiveCampaign
8.4
Sendinblue
Customizability
ActiveCampaign
8.6
Sendinblue
Integration with Salesforce.com
ActiveCampaign
8.6
Sendinblue
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Sendinblue
Integration with SugarCRM
ActiveCampaign
8.8
Sendinblue

Pre-Send Testing

ActiveCampaign
Sendinblue
7.3
Link Tracking
ActiveCampaign
Sendinblue
7.3

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Sendinblue

  • Sendinblue's customer evaluation system is perhaps the most important point offered by the platform, since it serves to create delimitations regarding the type of customer that we plan to get for the company, and that can meet the payments corresponding to our work methodology. In other words, it can be moldable and adaptable to our sales style.
  • Sendinblue allows us to handle not only emails, but also several types of messages as an autoresponder once customers have contacted us, where we announce that the information has been properly received and that we will soon review the information and contact them directly, allowing them to become familiar with the company even during waiting times.
  • We have our own image library, where we can access different types of images depending on what we need for our specific campaign, or in any case, if we have already added an image to the Sendinblue platform that was not there by default, it is possible to access it again from the library.
  • The best thing about the support assistance offered by Sendinblue is that it is possible to receive answers from them at any time during the average working hours, in which we can receive Sendinblue usage data regarding doubts or conflicts we have at a technical level when developing some platform mechanics, and which have been easy to solve.
  • We are pleased with the fact that Sendinblue is such a good software for executing marketing plans. Sendinblue has managed to adapt to our needs as marketers by adapting to all the customer evaluation and follow-up operations we require in order to maintain an acceptable level of sales, and it's all thanks to the practicality of working within the platform.
Gregory Thomas | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Sendinblue

  • The customer support could use some improvement. When our company moved to SendinBlue, we already had a large email list to import. SendinBlue had to verify the list to ensure it was legitimate which is fine, but we received no email notification of needing verification and I didn't know until I tried sending an email. Everything up to that point indicated that the account was fine.
  • The email design feature could also use some work. It's fairly simple in it what it offers and I would have liked to see more content features. It would also be nice if they added a feature to preview the email on a mobile device.
Tim Sleeper | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Sendinblue

Sendinblue 9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Sendinblue

Sendinblue 8.0
Based on 3 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 2 answers
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 2 answers
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Sendinblue

Sendinblue 6.0
Based on 9 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Justin Germino | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Sendinblue

Sendinblue 10.0
Based on 2 answers
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Sendinblue

Sendinblue has the most flexible pricing plans that I found suitable for any kind of business. It has the most effective communication system for teams which is important for coordination between teams when collaborating on projects. This platform is also most effective in customizing Facebook ads and monitoring the performance of these ads to effectively adjust accordingly.
Mahmoud Farag | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Sendinblue

  • Our previous mail client didn't sent all the emails within a short time frame which caused issues for us in terms of our advertisers. Switching to SendinBlue was very helpful in this aspect, and the ease of creating and editing newsletters have made us much more timely with our newsletter blasts.
Michelle Young | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Sendinblue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendinblue Editions & Modules

Edition
Free$01
Lite$251
Premium$651
EnterpriseContact sales team
  1. per month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Sendinblue
6.2

Likelihood to Renew

ActiveCampaign
9.1
Sendinblue
9.4

Usability

ActiveCampaign
8.1
Sendinblue
8.0

Reliability and Availability

ActiveCampaign
9.1
Sendinblue
9.1

Performance

ActiveCampaign
8.6
Sendinblue
9.1

Support Rating

ActiveCampaign
6.6
Sendinblue
6.0

In-Person Training

ActiveCampaign
7.3
Sendinblue

Implementation Rating

ActiveCampaign
8.5
Sendinblue
10.0

Scalability

ActiveCampaign
8.8
Sendinblue
9.1

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