What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

SendinBlue

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Top Rated
56 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101

SendinBlue

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Top Rated
56 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

SendinBlue

If you send emails or SMS messages to client lists, especially newsletters then I prefer SendinBlue to many other competitors as their pricing was simply better for the value. If you need RSS to Email where your Blog RSS Feed auto delivers to email subscribers then this service is not a fit as this feature is not supported. This service also doesn't have features to auto notify/send out an online newsletter to social media.
Justin Germino profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
SendinBlue
7.5
WYSIWYG email editor
ActiveCampaign
7.7
SendinBlue
8.0
Dynamic content
ActiveCampaign
7.5
SendinBlue
7.9
Ability to test dynamic content
ActiveCampaign
7.7
SendinBlue
7.2
Landing pages
ActiveCampaign
6.8
SendinBlue
6.0
A/B testing
ActiveCampaign
7.4
SendinBlue
6.5
Mobile optimization
ActiveCampaign
7.8
SendinBlue
7.6
Email deliverability
ActiveCampaign
8.3
SendinBlue
8.0
List management
ActiveCampaign
8.3
SendinBlue
8.1
Triggered drip sequences
ActiveCampaign
9.3
SendinBlue
8.0

Reporting & Analytics

ActiveCampaign
7.2
SendinBlue
7.7
Dashboards
ActiveCampaign
7.2
SendinBlue
8.0
Standard reports
ActiveCampaign
7.4
SendinBlue
8.3
Custom reports
ActiveCampaign
7.0
SendinBlue
6.8

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Flexible Email Templates
  • Dedicated IP with DKIM Support
  • Campaign Analytics
  • Very Competitive Pricing
Justin Germino profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Image Inserts Via HTML Source Code Inconsistent
  • RSS to Email Offering
  • No Direct Social Media Integration
Justin Germino profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.4
Based on 4 answers
We like the features included and they are always working to make it better.
Kenny Williamson profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
MailChimp is simply too expensive. They offer slightly better features, but the price difference doesn't stack up against that.
Tim Fockedey profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo
  • Send in Blue has had a positive impact on our ROI with increased sales.
  • SendinBlue has saved us £70 per month from £110 with mailchimp to around £30-£40.
  • We are able to more quickly create campaigns than with Mailchimp
Nathaniel Bradley profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.