What users are saying about
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Top Rated
703 Ratings
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Top Rated
622 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100

SharpSpring

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Top Rated
622 Ratings
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Score 7.5 out of 100

Highlights

ActiveCampaign and SharpSpring are centralized sales and marketing platforms that offer email marketing, marketing automation, and CRM capabilities. Both products are preferred by small businesses on TrustRadius, though SharpSpring has a solution specifically designed for marketing agencies.

Features 

As marketing automation platforms with built-in CRMs, both products share core email marketing and automation capabilities. These include email & online marketing, dynamic content creation, lead management and scoring, marketing attribution, campaign management, and reporting & analytics. However, each has a few unique features as well. 

For example, SharpSpring offers a landing page and blog builder while ActiveCampaign does not. SharpSpring also includes a content calendar, social publishing features, and social listening tools while ActiveCampaign only integrates with social media management and listening tools. 

ActiveCampaign also offers and SMS and email campaign testing features while SharpSpring does not include these capabilities.

Limitations

The main limitation of ActiveCampaign is that not all features are included for all plans. For example, its built-in CRM, attribution, subscription by SMS, and contact & lead scoring capabilities are not available on ActiveCampaign’s Lite plan—the lowest-priced tier. In contrast, all of SharpSpring’s plans include the full set of features. 

When compared with ActiveCampaign, SharpSpring’s biggest limitation is its pricing. ActiveCampaign has prices that start as low as $9 per user per month for 500 contacts. While SharpSpring’s prices start at $550 per month for 1,500 contacts, though it has unlimited users. 

Pricing 

Both products have monthly, subscription-based pricing that varies depending on your organization’s contact list size. However, SharpSpring has unlimited users and includes the full list of features for all plans. In contrast, ActiveCampaign charges per user and does not offer all features on its lower-tier plans. 

ActiveCampaign pricing ranges from $9 to $459 per month, depending on the contact list size and number of users. SharSpring’s prices range from $550 to $1,250 per month, also based on the contact list size. 

Which Is Right For You?

ActiveCampaign is a great choice for startups or micro-businesses that have a small number of contacts and a tight budget. It’s also ideal for small marketing teams at SMBs, as it charges per user as well as by contact list size. 

SharpSpring is ideal for marketing agencies looking for a marketing automation solution tailored to their needs. If your marketing team needs access to a wide range of marketing automation and CRM features, even on a lower-tier plan, SharpSpring is a good choice. 

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

SharpSpring

Over the past several years, SharpSpring has become my preferred solution for small to medium businesses. It has probably 90% of the features that you'll find with the enterprise solutions and is much more intuitive than the competition. Additionally, they pretty much include all of their features in the price. There really aren't upsells or upgrades to get more features. Some tools are better than others. I really like the CRM, Email, & Marketing Automation components. The Landing Page builder is okay but very limited and doesn't take too well to custom HTML code. I probably wouldn't recommend SharpSpring for an enterprise-level customer because it isn't as customizable as many of the enterprise-level marketing automation platforms. For the prices, features, and ease of use, it really is hard to beat.
Tim Hemingway | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
SharpSpring
7.7
WYSIWYG email editor
ActiveCampaign
8.1
SharpSpring
6.7
Dynamic content
ActiveCampaign
8.6
SharpSpring
8.2
Ability to test dynamic content
ActiveCampaign
8.1
SharpSpring
8.2
Landing pages
ActiveCampaign
7.2
SharpSpring
6.6
A/B testing
ActiveCampaign
8.7
SharpSpring
8.4
Mobile optimization
ActiveCampaign
8.4
SharpSpring
5.9
Email deliverability reporting
ActiveCampaign
9.0
SharpSpring
7.9
List management
ActiveCampaign
8.9
SharpSpring
8.8
Triggered drip sequences
ActiveCampaign
9.3
SharpSpring
8.5

Lead Management

ActiveCampaign
8.5
SharpSpring
8.4
Lead nurturing
ActiveCampaign
8.8
SharpSpring
8.6
Lead scoring and grading
ActiveCampaign
8.3
SharpSpring
8.0
Data quality management
ActiveCampaign
8.4
SharpSpring
8.5
Automated sales alerts and tasks
ActiveCampaign
8.6
SharpSpring
8.5

Campaign Management

ActiveCampaign
8.3
SharpSpring
8.1
Calendaring
ActiveCampaign
8.0
SharpSpring
8.2
Event/webinar marketing
ActiveCampaign
8.6
SharpSpring
8.1

Social Media Marketing

ActiveCampaign
8.6
SharpSpring
6.8
Social sharing and campaigns
ActiveCampaign
8.7
SharpSpring
6.4
Social profile integration
ActiveCampaign
8.5
SharpSpring
7.1

Reporting & Analytics

ActiveCampaign
8.6
SharpSpring
7.5
Dashboards
ActiveCampaign
8.7
SharpSpring
7.3
Standard reports
ActiveCampaign
8.7
SharpSpring
8.3
Custom reports
ActiveCampaign
8.5
SharpSpring
6.8

Platform & Infrastructure

ActiveCampaign
8.8
SharpSpring
8.0
API
ActiveCampaign
9.0
SharpSpring
7.5
Role-based workflow & approvals
ActiveCampaign
8.5
SharpSpring
8.2
Customizability
ActiveCampaign
8.7
SharpSpring
7.7
Integration with Salesforce.com
ActiveCampaign
8.8
SharpSpring
8.1
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
SharpSpring
8.3
Integration with SugarCRM
ActiveCampaign
8.8
SharpSpring
8.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

SharpSpring

  • Crm, with custom fields that can be customized per organization
  • Sales pipelines, which lets you track an opportunity along the sales process. Can implement automation with tasks creation, emails to prospect and notifications
  • Email marketing with easy to use email builder. Campaigns can be sent out manually or automatically. Can also be used for templated emails to send to contacts.
Kaila Troia | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

SharpSpring

  • Custom Form Field - Weakest point of the software for me. Hard to make custom field and options are limited
  • Nuanced Automations are Hard - Lacking some more advanced automation capacities and options
  • Hard Bounces / Suppressions - Very aggressive suppression engine means that active subscribers are "bounced" then removed from email lists suddenly without much recourse
Billy Alguire | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

SharpSpring

SharpSpring 7.8
Based on 31 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

SharpSpring

SharpSpring 8.2
Based on 70 answers
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Christine Mullins | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

SharpSpring

SharpSpring 6.1
Based on 3 answers
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

SharpSpring

SharpSpring 5.4
Based on 3 answers
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

SharpSpring

SharpSpring 8.7
Based on 80 answers
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Darren Winter, MA | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SharpSpring

SharpSpring 8.0
Based on 14 answers
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Matthew Maginley | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

SharpSpring

We have tested and work with several marketing automation/CRM systems over the course of over 25 years in the B-to-B marketing/advertising business, among them are: HubSpot, Marketo, Pardot, Zoho, Salesforce, and many others. SharpSpring continues to be the gold standard for me in terms of overall value and ease of use.
Dave Strand | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

SharpSpring

SharpSpring 3.5
Based on 2 answers
No answer on this topic is available.

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

SharpSpring

  • It's had a positive impact on ROI in that it's provided management with visibility into forecasting, making the budgeting process clearer.
  • When new representatives join the company it's easy to get [them] up and running in SharpSpring, minimizing time spent on training.
  • SharpSpring helps our team of reps clearly see the current list of opportunities, and create tasks to make sure we don't miss any follow-ups
Jason Carlage | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

SharpSpring

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

SharpSpring Editions & Modules

Edition
1,000 Contacts$3991
2,500 Contacts$4991
5,000 Contacts$6991
10,000 Contacts$8991
20,000 Contacts$1,2991
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
SharpSpring
7.9

Likelihood to Renew

ActiveCampaign
9.0
SharpSpring
7.8

Usability

ActiveCampaign
8.2
SharpSpring
8.2

Reliability and Availability

ActiveCampaign
9.1
SharpSpring
6.1

Performance

ActiveCampaign
8.6
SharpSpring
5.4

Support Rating

ActiveCampaign
6.5
SharpSpring
8.7

In-Person Training

ActiveCampaign
7.3
SharpSpring

Online Training

ActiveCampaign
SharpSpring
4.5

Implementation Rating

ActiveCampaign
8.5
SharpSpring
8.0

Scalability

ActiveCampaign
8.8
SharpSpring
3.5

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