What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

SharpSpring

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Top Rated
184 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101

SharpSpring

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Top Rated
184 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

SharpSpring

I would highly recommend SharpSpring to businesses large and small that want to move beyond basic email marketing and want to improve their marketing efficiency and customer communications. SharpSpring is a full-featured marketing automation platform that is within reach of most small businesses due to its cost and ease of use. It has features to satisfy both large and small businesses and can be customized for any industry. We have successfully implemented SharpSpring with small businesses that tried other marketing automation platforms in the past but left due to the costs and complexity of the platforms. Business owners are amazed at how easy SharpSpring is to use.
Gary Shouldis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
SharpSpring
7.4
WYSIWYG email editor
ActiveCampaign
7.7
SharpSpring
6.4
Dynamic content
ActiveCampaign
7.5
SharpSpring
7.5
Ability to test dynamic content
ActiveCampaign
7.7
SharpSpring
7.6
Landing pages
ActiveCampaign
6.8
SharpSpring
7.0
A/B testing
ActiveCampaign
7.4
SharpSpring
7.0
Mobile optimization
ActiveCampaign
7.8
SharpSpring
6.9
Email deliverability
ActiveCampaign
8.3
SharpSpring
7.3
List management
ActiveCampaign
8.3
SharpSpring
8.6
Triggered drip sequences
ActiveCampaign
9.3
SharpSpring
8.6

Reporting & Analytics

ActiveCampaign
7.2
SharpSpring
7.9
Dashboards
ActiveCampaign
7.2
SharpSpring
8.0
Standard reports
ActiveCampaign
7.4
SharpSpring
7.9
Custom reports
ActiveCampaign
7.0
SharpSpring
7.8

Lead Management

ActiveCampaign
SharpSpring
8.1
Lead nurturing
ActiveCampaign
SharpSpring
8.0
Lead scoring and grading
ActiveCampaign
SharpSpring
8.2
Data quality management
ActiveCampaign
SharpSpring
8.0
Automated sales alerts and tasks
ActiveCampaign
SharpSpring
8.4

Campaign Management

ActiveCampaign
SharpSpring
6.7
Calendaring
ActiveCampaign
SharpSpring
6.5
Event/webinar marketing
ActiveCampaign
SharpSpring
7.0

Social Media Marketing

ActiveCampaign
SharpSpring
6.4
Social sharing and campaigns
ActiveCampaign
SharpSpring
6.3
Social profile integration
ActiveCampaign
SharpSpring
6.6

Platform & Infrastructure

ActiveCampaign
SharpSpring
7.8
API
ActiveCampaign
SharpSpring
8.3
Role-based workflow & approvals
ActiveCampaign
SharpSpring
7.9
Customizability
ActiveCampaign
SharpSpring
7.7
Integration with Salesforce.com
ActiveCampaign
SharpSpring
7.8
Integration with Microsoft Dynamics CRM
ActiveCampaign
SharpSpring
8.0
Integration with SugarCRM
ActiveCampaign
SharpSpring
7.4

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • The value is exceptional. There is no way we'd be able to offer the benefits of marketing automation to our clients with any other platform out there now.
  • The people have always been a pleasure to work with.
  • The onboarding was customized to how we were planning to use the platform. At no point were we made to feel that we didn't know marketing at all just because we hadn't yet used a marketing automation platform.
  • They are constantly rolling out new features and capabilities.
  • Really easy to keep our clients up to date with their automatic VisitorID emails and other automation we've set up.
Meghan Pavasaris profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Mobile phone offering
  • Not suitable for Enterprise but wouldn't surprise me if they improved that
Phil Wharton profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
SharpSpring9.1
Based on 14 answers
It delivers everything it promised and more. SharpSpring is marketing automation transformed. Easy to use, affordable and well supported. Many of our clients will become dependent on the information SharpSpring provides for their marketing initiatives and we are confident they will be there for the long run. When some of the over-funded 'big names' flame out, SharpSpring will be the clear choice for small business users.
Derek A. Lackey profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
SharpSpring8.5
Based on 5 answers
I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
Jack Edward Heald profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
SharpSpring8.1
Based on 5 answers
So far, every issue has been dealt with professionally by the support team and they even follow up again after the issues are resolved to see if everything is still o.k.
Tony Burke profile photo

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
I have tested and/or used all of them. This is the most affordable yet still just as robust- if not better- than all of them. Really impressed with the software, the customer care and the technical support. All around an "A" from me.
Jaymie Cutaia profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • Total transparency between marketing campaigns, life of the lead, sales efforts and financial projections. This really helped get our entire team across all departments on one page.
Jaymie Cutaia profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

SharpSpring More Information