What users are saying about

ActiveCampaign

Top Rated
58 Ratings

SharpSpring

Top Rated
136 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

SharpSpring

Top Rated
136 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SharpSpring

I would say this is the only choice for agencies, especially for smaller agencies or agencies working with smaller companies. SharpSpring is a platform; it is not a marketing university. So this is for marketing professionals who are going to keep up with best practices and teach themselves how to get the most out of it. This is not for busy founders who want their hand held on how to implement it and how to apply it to their company. This is also great for smaller marketing budgets and/or marketing skeptics who want or need a more gradual rollout of marketing automation features and services.
Meghan Pavasaris profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SharpSpring
7.5
WYSIWYG email editor
ActiveCampaign
7.7
SharpSpring
7.1
Dynamic content
ActiveCampaign
7.4
SharpSpring
7.4
Ability to test dynamic content
ActiveCampaign
7.5
SharpSpring
8.0
Landing pages
ActiveCampaign
6.7
SharpSpring
6.7
A/B testing
ActiveCampaign
7.2
SharpSpring
6.8
Mobile optimization
ActiveCampaign
7.7
SharpSpring
6.9
Email deliverability
ActiveCampaign
8.3
SharpSpring
7.6
List management
ActiveCampaign
8.1
SharpSpring
8.2
Triggered drip sequences
ActiveCampaign
9.3
SharpSpring
8.7

Reporting & Analytics

ActiveCampaign
7.0
SharpSpring
7.8
Dashboards
ActiveCampaign
7.1
SharpSpring
7.9
Standard reports
ActiveCampaign
7.3
SharpSpring
8.0
Custom reports
ActiveCampaign
6.7
SharpSpring
7.6

Lead Management

ActiveCampaign
SharpSpring
8.0
Lead nurturing
ActiveCampaign
SharpSpring
7.8
Lead scoring and grading
ActiveCampaign
SharpSpring
8.1
Data quality management
ActiveCampaign
SharpSpring
7.8
Automated sales alerts and tasks
ActiveCampaign
SharpSpring
8.3

Campaign Management

ActiveCampaign
SharpSpring
6.8
Calendaring
ActiveCampaign
SharpSpring
6.6
Event/webinar marketing
ActiveCampaign
SharpSpring
7.0

Social Media Marketing

ActiveCampaign
SharpSpring
6.9
Social sharing and campaigns
ActiveCampaign
SharpSpring
6.8
Social profile integration
ActiveCampaign
SharpSpring
6.9

Platform & Infrastructure

ActiveCampaign
SharpSpring
8.0
API
ActiveCampaign
SharpSpring
8.7
Role-based workflow & approvals
ActiveCampaign
SharpSpring
8.3
Customizability
ActiveCampaign
SharpSpring
7.9
Integration with Salesforce.com
ActiveCampaign
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
SharpSpring
7.3
Integration with SugarCRM
ActiveCampaign
SharpSpring
7.8

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Dynamic page content - we use this to build a one-to-one landing page for leads that are in our nurture campaigns.
  • VisitorID - know your anonymous page visitors with SharpSprings VisitorID feature. Uncover contacts at businesses that visit your site anonymously. This has been as great tool to enable us to find key decision makers and reach out directly to them.
Jeff Tincher profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
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  • In my option, SharpSpring is still seen as a maturing platform for marketing automation. It's great for the small to mid sized businesses.
  • In the past year I struggled with using the visual email builder. It was a little glitchy in the early stages but seem to have fixed the bugs lately.
Jeff Tincher profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SharpSpring9.1
Based on 13 answers
Can't see us without this valuable tool in our digital marketing toolbox! SharpSpring takes care of our email campaigns, CRM, and we're using it for dynamic page content geared to specific personas or lead fields.
Jeff Tincher profile photo

Usability

No score
No answers yet
No answers on this topic
SharpSpring8.5
Based on 5 answers
I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
Jack Edward Heald profile photo

Support

No score
No answers yet
No answers on this topic
SharpSpring8.1
Based on 5 answers
We have had dozens of 'stupid questions' in the early stages of deploying marketing automation for our clients. Through SharpSpring's support team we are gaining confidence and knowledge every day. They seem to understand the better they are at support, the less we need them, therefore the more clients they can add with the same resources.
Derek A. Lackey profile photo

Implementation

No score
No answers yet
No answers on this topic
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
When we were evaluating other marketing automation platforms we decided on SharpSpring for a few reasons.
  • another leading vendor was way too pushy in their sales approach and that rubbed me the wrong way. too pricey for a small agency!
  • price was a huge determining factor in our decision since we are a rather small agency and spending $12000 wasn't an option for HubSpot in the first year. SharpSpring has a great pricing structure for agencies.
We evaluated 4 platforms and 2 were in the final consideration. After demos and trials, we found that SharpSpring beat our Hatchbuck in many ways. Hatchbuck was a great tool...but lacked in featured that we really needed.
Jeff Tincher profile photo

Return on Investment

  • Instant marketing automation. There is no onboarding timeframe. Sign up and start building. Emails out the first day.
  • Affordable. Low cost allowed me to invest in other areas of the business.
  • And the negative: The necessity of buying a separate landing page software. The overall cost of ownership is still low, however.
Austin Schmidt profile photo
  • Total transparency between marketing campaigns, life of the lead, sales efforts and financial projections. This really helped get our entire team across all departments on one page.
Jaymie Cutaia profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

SharpSpring More Information