What users are saying about

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
66 Ratings

SharpSpring

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
152 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

SharpSpring

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
152 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SharpSpring

SharpSpring is great for companies of 3/4 or more employees, where you can use it's powerful automation features to assist in your marketing and sales efforts. It is also a great option to consider when companies are using several different solutions for email, analytics, social media campaigns and social media management, where SharpSpring can replace all of these in one platform.
Lila Bais profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SharpSpring
7.4
WYSIWYG email editor
ActiveCampaign
7.7
SharpSpring
7.0
Dynamic content
ActiveCampaign
7.3
SharpSpring
7.4
Ability to test dynamic content
ActiveCampaign
7.4
SharpSpring
7.9
Landing pages
ActiveCampaign
6.7
SharpSpring
6.6
A/B testing
ActiveCampaign
7.1
SharpSpring
6.7
Mobile optimization
ActiveCampaign
7.7
SharpSpring
6.9
Email deliverability
ActiveCampaign
8.3
SharpSpring
7.6
List management
ActiveCampaign
8.1
SharpSpring
8.1
Triggered drip sequences
ActiveCampaign
9.3
SharpSpring
8.7

Reporting & Analytics

ActiveCampaign
7.0
SharpSpring
7.8
Dashboards
ActiveCampaign
7.0
SharpSpring
7.9
Standard reports
ActiveCampaign
7.2
SharpSpring
8.0
Custom reports
ActiveCampaign
6.8
SharpSpring
7.6

Lead Management

ActiveCampaign
SharpSpring
8.0
Lead nurturing
ActiveCampaign
SharpSpring
7.8
Lead scoring and grading
ActiveCampaign
SharpSpring
8.1
Data quality management
ActiveCampaign
SharpSpring
7.7
Automated sales alerts and tasks
ActiveCampaign
SharpSpring
8.3

Campaign Management

ActiveCampaign
SharpSpring
6.8
Calendaring
ActiveCampaign
SharpSpring
6.6
Event/webinar marketing
ActiveCampaign
SharpSpring
6.9

Social Media Marketing

ActiveCampaign
SharpSpring
6.9
Social sharing and campaigns
ActiveCampaign
SharpSpring
6.9
Social profile integration
ActiveCampaign
SharpSpring
7.0

Platform & Infrastructure

ActiveCampaign
SharpSpring
8.2
API
ActiveCampaign
SharpSpring
8.8
Role-based workflow & approvals
ActiveCampaign
SharpSpring
8.3
Customizability
ActiveCampaign
SharpSpring
7.8
Integration with Salesforce.com
ActiveCampaign
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
SharpSpring
7.8
Integration with SugarCRM
ActiveCampaign
SharpSpring
8.1

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • The value is exceptional. There is no way we'd be able to offer the benefits of marketing automation to our clients with any other platform out there now.
  • The people have always been a pleasure to work with.
  • The onboarding was customized to how we were planning to use the platform. At no point were we made to feel that we didn't know marketing at all just because we hadn't yet used a marketing automation platform.
  • They are constantly rolling out new features and capabilities.
  • Really easy to keep our clients up to date with their automatic VisitorID emails and other automation we've set up.
Meghan Pavasaris profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Onboarding prep - onboarding is great but you need to be aware that after about 3-4 weeks you will have explored all the features and then are expected to begin running campaigns. if you have not built a database or created good content for yourself then you could be naval gazing. This is not a criticism of SharpSpring but generally a warning they new users need to have the materials in place to start their own campaigns about 3 weeks in.
  • The landing page builder can be maddeningly frustrating to use and the email builder has a few glitches. These tools are not as WYSIWYG as they aspire to be but once you get the hang of them then you can create nice-looking emails and landing pages. Just be prepared to want to throw your laptop against the wall at times.
  • The actual materials that are there to help us as an agency to sell the SharpSpring/marketing automation proposition to clients could definitely be improved. This is in terms of volume and quality of design. That said, I have fed this back to them and they have been very receptive and acknowledged it is a core area that they are working on.
James Kaye profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SharpSpring9.1
Based on 14 answers
Can't see us without this valuable tool in our digital marketing toolbox! SharpSpring takes care of our email campaigns, CRM, and we're using it for dynamic page content geared to specific personas or lead fields.
Jeff Tincher profile photo

Usability

No score
No answers yet
No answers on this topic
SharpSpring8.5
Based on 5 answers
Easy to set up, easy to accomplish most of the task we need to accomplish on behalf of our clients. The longer we use SharpSpring the more we enjoy the simplicity of the platform - with no loss of power or performance. No technical expertise is required to effectively use SharpSpring.
Derek A. Lackey profile photo

Support

No score
No answers yet
No answers on this topic
SharpSpring8.1
Based on 5 answers
We have had dozens of 'stupid questions' in the early stages of deploying marketing automation for our clients. Through SharpSpring's support team we are gaining confidence and knowledge every day. They seem to understand the better they are at support, the less we need them, therefore the more clients they can add with the same resources.
Derek A. Lackey profile photo

Implementation

No score
No answers yet
No answers on this topic
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
Bottom line: SharpSpring is laser focused on the daily tasks of a sales and marketing team. While it might be great to have all of the bells and whistles of a full-blown CRM system, we have found that it is just not needed. It's much more intuitive, allowing us to train a new employee in the course of one hour, not two weeks. This is an invaluable tool, and our continued efficiency speaks volumes for the effectiveness of the product.
Megan Dietrich Horst profile photo

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Customer service has improved. I made a make-shift support ticket tracker using custom fields and generated a list for each school to check daily.
  • Lead sources have been identified, letting us know where to spend more money and where to spend less.
  • Automation will allow me to reduce the size of our call center staff soon.
Daniel Ledbetter profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

SharpSpring More Information