What users are saying about
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Top Rated
298 Ratings
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Top Rated
489 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100

SharpSpring

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Top Rated
489 Ratings
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Score 7.6 out of 100

Highlights

ActiveCampaign and SharpSpring are centralized sales and marketing platforms that offer email marketing, marketing automation, and CRM capabilities. Both products are preferred by small businesses on TrustRadius, though SharpSpring has a solution specifically designed for marketing agencies.

Features 

As marketing automation platforms with built-in CRMs, both products share core email marketing and automation capabilities. These include email & online marketing, dynamic content creation, lead management and scoring, marketing attribution, campaign management, and reporting & analytics. However, each has a few unique features as well. 

For example, SharpSpring offers a landing page and blog builder while ActiveCampaign does not. SharpSpring also includes a content calendar, social publishing features, and social listening tools while ActiveCampaign only integrates with social media management and listening tools. 

ActiveCampaign also offers and SMS and email campaign testing features while SharpSpring does not include these capabilities.

Limitations

The main limitation of ActiveCampaign is that not all features are included for all plans. For example, its built-in CRM, attribution, subscription by SMS, and contact & lead scoring capabilities are not available on ActiveCampaign’s Lite plan—the lowest-priced tier. In contrast, all of SharpSpring’s plans include the full set of features. 

When compared with ActiveCampaign, SharpSpring’s biggest limitation is its pricing. ActiveCampaign has prices that start as low as $9 per user per month for 500 contacts. While SharpSpring’s prices start at $550 per month for 1,500 contacts, though it has unlimited users. 

Pricing 

Both products have monthly, subscription-based pricing that varies depending on your organization’s contact list size. However, SharpSpring has unlimited users and includes the full list of features for all plans. In contrast, ActiveCampaign charges per user and does not offer all features on its lower-tier plans. 

ActiveCampaign pricing ranges from $9 to $459 per month, depending on the contact list size and number of users. SharSpring’s prices range from $550 to $1,250 per month, also based on the contact list size. 

Which Is Right For You?

ActiveCampaign is a great choice for startups or micro-businesses that have a small number of contacts and a tight budget. It’s also ideal for small marketing teams at SMBs, as it charges per user as well as by contact list size. 

SharpSpring is ideal for marketing agencies looking for a marketing automation solution tailored to their needs. If your marketing team needs access to a wide range of marketing automation and CRM features, even on a lower-tier plan, SharpSpring is a good choice. 

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

SharpSpring

We have had a great few months onboarding with SharpSpring. The product itself works great, and we are constantly learning about more features that will allow us to maximize our use and the value it will provide to us and our clients. In addition to the tool from a technical perspective, the entire SharpSpring team has been helpful. They are also quick to respond, follow-up as appropriate, and ensure you know that your query is being looked after
Jennifer W. | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
SharpSpring
8.0
WYSIWYG email editor
ActiveCampaign
8.1
SharpSpring
7.2
Dynamic content
ActiveCampaign
8.3
SharpSpring
8.2
Ability to test dynamic content
ActiveCampaign
7.9
SharpSpring
8.2
Landing pages
ActiveCampaign
7.1
SharpSpring
7.9
A/B testing
ActiveCampaign
8.5
SharpSpring
8.2
Mobile optimization
ActiveCampaign
8.2
SharpSpring
7.3
Email deliverability reporting
ActiveCampaign
8.8
SharpSpring
7.8
List management
ActiveCampaign
8.6
SharpSpring
8.4
Triggered drip sequences
ActiveCampaign
9.4
SharpSpring
8.7

Lead Management

ActiveCampaign
7.8
SharpSpring
8.6
Lead nurturing
ActiveCampaign
7.7
SharpSpring
8.5
Lead scoring and grading
ActiveCampaign
7.8
SharpSpring
8.7
Data quality management
ActiveCampaign
7.2
SharpSpring
8.4
Automated sales alerts and tasks
ActiveCampaign
8.3
SharpSpring
8.7

Campaign Management

ActiveCampaign
7.9
SharpSpring
7.5
Calendaring
ActiveCampaign
7.1
SharpSpring
7.3
Event/webinar marketing
ActiveCampaign
8.7
SharpSpring
7.6

Social Media Marketing

ActiveCampaign
8.2
SharpSpring
7.0
Social sharing and campaigns
ActiveCampaign
8.8
SharpSpring
6.9
Social profile integration
ActiveCampaign
7.6
SharpSpring
7.2

Reporting & Analytics

ActiveCampaign
7.8
SharpSpring
7.7
Dashboards
ActiveCampaign
7.9
SharpSpring
7.8
Standard reports
ActiveCampaign
7.8
SharpSpring
7.9
Custom reports
ActiveCampaign
7.7
SharpSpring
7.4

Platform & Infrastructure

ActiveCampaign
8.2
SharpSpring
8.0
API
ActiveCampaign
8.8
SharpSpring
7.8
Role-based workflow & approvals
ActiveCampaign
7.9
SharpSpring
8.1
Customizability
ActiveCampaign
7.9
SharpSpring
7.6
Integration with Salesforce.com
ActiveCampaign
8.1
SharpSpring
7.9
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
SharpSpring
8.4
Integration with SugarCRM
ActiveCampaign
8.2
SharpSpring
8.2

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

SharpSpring

  • The social media content calendar makes planning and execution so much easier and less time-consuming.
  • Being able to easily curate content specifically for specific personas has been a game-changer.
  • I love visual workflows. Being able to see everything laid out in one place is super convenient and enables you to really wrap your head around what you're trying to build.
Jordan Valentin | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

SharpSpring

  • Onboarding can be overwhelming if you try to onboard without using materials and coaching provided. (Yes, that's me.) This is a robust platform and there is a lot of information to take in and get acquainted with to get the full effectiveness of the platform. You're going to be eager to start but take your time.
  • Patience required. There is a tendency to rush in to get started right away having seen the promise. SharpSpring provides high quality onboarding coaches for 60 days so nothing is missed.
Matthew Maginley | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SharpSpring

SharpSpring 8.9
Based on 27 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

SharpSpring

SharpSpring 8.3
Based on 29 answers
Mostly good, and they have upped their support game of late. One annoying thing they continue to do, though, is introduce changes to the platform with no notification...so you go in to do something, and you're stuck fiddling for a long time trying to figure out what changed and how to cope. But, again, generally when you contact support, they are helpful and do follow up to be sure your problem is solved.
Lisa Moughan | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SharpSpring

SharpSpring 4.5
Based on 1 answer
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SharpSpring

SharpSpring 7.3
Based on 1 answer
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

SharpSpring

SharpSpring 8.7
Based on 29 answers
They always resolve my issue as best as they can, explain in depth and always offer many different venues to talk to them, whether it is through email, phone, etc. I can trust that it gets to someone and doesn't go into a blackhole, and I felt like they actually listen and are not dismissive.
Lucy Nguyen | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

SharpSpring

SharpSpring 8.2
Based on 6 answers
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

SharpSpring

When I started to work at IHR, they used to manage their contacts with two CRMs. I configured the fields to homologize them. With Sugar, they only used to register the opportunities and the detail of each product that they sold. We started to configure the campaigns since SharpSpring and register all the communication there. We started to have reports that detailed the campaigns and we started to improve the efforts to generate more results. In the end, Sugar is only used as a history of old accounts, but all the operations are in SharpSping.
Christopher Hernandez | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

SharpSpring

SharpSpring 4.5
Based on 1 answer
No answer on this topic is available.

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

SharpSpring

  • The SharpSpring ROI is noticed almost immediately due to their pricing structure being so low and the amount of tools offered so high.
  • It is also easy to monitor your ROI by tracking campaigns and seeing real time data to back up the efforts you are putting in
  • Being able to have transparency in a company is great and SharpSpring allows you to display charts, graphs and workflows to show exactly how well your marketing department is doing.
Mark Percival Jr | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SharpSpring

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
SharpSpring
8.1

Likelihood to Renew

ActiveCampaign
9.1
SharpSpring
8.9

Usability

ActiveCampaign
8.2
SharpSpring
8.3

Reliability and Availability

ActiveCampaign
9.4
SharpSpring
4.5

Performance

ActiveCampaign
8.1
SharpSpring
7.3

Support Rating

ActiveCampaign
8.9
SharpSpring
8.7

Online Training

ActiveCampaign
SharpSpring
4.5

Implementation Rating

ActiveCampaign
7.4
SharpSpring
8.2

Scalability

ActiveCampaign
9.4
SharpSpring
4.5

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