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Top Rated
849 Ratings
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Top Rated
657 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

SharpSpring from Constant Contact

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Top Rated
657 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Social Media Marketing, Platform & Infrastructure
  • SharpSpring from Constant Contact ranks higher in 2 feature sets: Lead Management, Campaign Management
  • ActiveCampaign and SharpSpring from Constant Contact are tied in 1 feature set: Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
7.4

SharpSpring from Constant Contact

74%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
7.7
77%
466 Ratings

Dynamic content

8.3
83%
500 Ratings
7.3
73%
450 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
6.9
69%
431 Ratings

Landing pages

7.4
74%
324 Ratings
6.5
65%
438 Ratings

A/B testing

8.6
86%
365 Ratings
7.9
79%
393 Ratings

Mobile optimization

8.6
86%
509 Ratings
3.6
36%
424 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.7
87%
813 Ratings

List management

9.0
90%
630 Ratings
9.0
90%
496 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
9.2
92%
471 Ratings

Lead Management

8.7

ActiveCampaign

87%
8.9

SharpSpring from Constant Contact

89%
SharpSpring from Constant Contact ranks higher in 3/4 features

Lead nurturing

9.0
90%
476 Ratings
9.3
93%
482 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
8.5
85%
488 Ratings

Data quality management

8.7
87%
390 Ratings
8.7
87%
464 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
9.0
90%
460 Ratings

Campaign Management

8.5

ActiveCampaign

85%
8.6

SharpSpring from Constant Contact

86%
SharpSpring from Constant Contact ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
8.4
84%
336 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
8.7
87%
317 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
6.9

SharpSpring from Constant Contact

69%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
6.8
68%
314 Ratings

Social profile integration

8.6
86%
242 Ratings
7.0
70%
360 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.6

SharpSpring from Constant Contact

86%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
578 Ratings
8.2
82%
484 Ratings

Standard reports

8.8
88%
565 Ratings
8.8
88%
484 Ratings

Custom reports

8.4
84%
363 Ratings
8.6
86%
445 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.1

SharpSpring from Constant Contact

81%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
8.3
83%
363 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
8.3
83%
401 Ratings

Customizability

8.9
89%
402 Ratings
8.2
82%
438 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
8.0
80%
216 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
7.9
79%
98 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
7.6
76%
91 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 9 areas: Likelihood to Renew, Usability, Availability, Performance, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor pre-sale
  • SharpSpring from Constant Contact is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Vendor post-sale

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
9.2

SharpSpring from Constant Contact

92%
520 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
7.8

SharpSpring from Constant Contact

78%
32 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
7.9

SharpSpring from Constant Contact

79%
70 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
7.4

SharpSpring from Constant Contact

74%
3 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
3.7

SharpSpring from Constant Contact

37%
3 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
8.3

SharpSpring from Constant Contact

83%
80 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

SharpSpring from Constant Contact

N/A
0 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
4.5

SharpSpring from Constant Contact

45%
2 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
7.7

SharpSpring from Constant Contact

77%
15 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
4.5

SharpSpring from Constant Contact

45%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
4.5

SharpSpring from Constant Contact

45%
2 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings
3.0

SharpSpring from Constant Contact

30%
2 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
8.2

SharpSpring from Constant Contact

82%
1 Rating

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings
1.0

SharpSpring from Constant Contact

10%
1 Rating

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Constant Contact

SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Constant Contact

  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Constant Contact

  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SharpSpring from Constant Contact

Starting Price

$399 per month

Editions & Modules

SharpSpring from Constant Contact editions and modules pricing
EditionModules
1,000 Contacts$3991
2,500 Contacts$4992
5,000 Contacts$6993
10,000 Contacts$8994
20,000 Contacts$1,2995

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Constant Contact

We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Constant Contact

This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Constant Contact

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Constant Contact

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Constant Contact

The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Constant Contact

Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Read full review

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Constant Contact

We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Constant Contact

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Constant Contact

  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
Read full review

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