ActiveCampaign vs. ShoutOUT

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
ShoutOUT
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
ShoutOUT is a business texting tool to send personalized SMS campaigns, with advanced personalization and segmentation features. Users can send: personalized alerts promotions reminders short links marketing / promotional campaigns customer feedback collection customer updates conversational messaging team communication in any SMEs including the…
$0.01
per SMS per SMS
Pricing
ActiveCampaignShoutOUT
Editions & Modules
No answers on this topic
Growth
$9.99
per month per SMS
Pro
$19.99
per month per SMS
Starter
Free subscription
per SMS
Offerings
Pricing Offerings
ActiveCampaignShoutOUT
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignShoutOUT
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
ActiveCampaign is far superior in our minds. The most important feature for us is the integration with Shopify Plus. This works far far far better than anything we ever tried with Infusionsoft. We used various connections, which cost us money to use and implement, to various …
ShoutOUT

No answer on this topic

Top Pros
Top Cons
Features
ActiveCampaignShoutOUT
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
ShoutOUT
-
Ratings
WYSIWYG email editor9.4581 Ratings00 Ratings
Dynamic content9.0520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages8.0338 Ratings00 Ratings
A/B testing9.1380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.3631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.6574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
ShoutOUT
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.2355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.5
374 Ratings
22% above category average
ShoutOUT
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
23% above category average
ShoutOUT
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.4250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
ShoutOUT
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.0377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
ShoutOUT
-
Ratings
API9.5391 Ratings00 Ratings
Role-based workflow & approvals9.2267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Best Alternatives
ActiveCampaignShoutOUT
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Telegram
Telegram
Score 8.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Telegram
Telegram
Score 8.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Telegram
Telegram
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignShoutOUT
Likelihood to Recommend
7.8
(676 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.4
(25 ratings)
10.0
(1 ratings)
Usability
7.7
(38 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.0
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
10.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignShoutOUT
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
ShoutOUT Labs
If you are mainly using Instagram influencers to promote your business, ShoutOUT works excellent for that. Most of those influencers aren't very tech-savvy, so giving them a coupon code to track their sales and commission them off of that seems to work well. The mass payout feature is pretty simple to use as well, but I wish that you didn't have to do it on a 1-on-1 basis.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
ShoutOUT Labs
  • Great for simple, not very tech-savvy influencers or affiliates.
  • Ties in seamlessly to Shopify Plus, which is a must for our organization.
  • Simple dashboard, easy to manage affiliates.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
ShoutOUT Labs
  • Not a vast network of affiliates to choose from if you need them to facilitate that side of your business.
  • Sometimes the tracking by coupon code doesn't seem to work correctly, and the numbers don't match up with what we see on the backend of our Shopify numbers.
  • Could make it easier to add creatives and deep linking for affiliates.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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ShoutOUT Labs
It works perfectly for what we need it to do. It is very inexpensive, works well, and makes it easy for us to navigate and use. We can easily add new affiliates and create coupons for them to track their sales. For the influencers that are a little more inclined to post product links and go the more traditional affiliate approach, we can certainly provide that option for them and go that route as well. We like the ease and simplicity.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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ShoutOUT Labs
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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ShoutOUT Labs
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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ShoutOUT Labs
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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ShoutOUT Labs
We only had to use it once, but they got back to us very quickly and helped us solve the issue that we had. So, ShoutOUT support is batting 1000% in our book, but that is only 1 out of 1 and may not be enough of a sample size to verify that they are as good as we think.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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ShoutOUT Labs
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
ShoutOUT Labs
We used Shareasale and Commission Junction in the, and they are awesome to manage your traditional affiliates that run blogs or email campaigns. We would still be using those if we did more of a traditional approach to influencers. But since we moved over to a more influencer based marketing approach, ShoutOut is fantastic and has made it simpler for us and our affiliates.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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ShoutOUT Labs
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ShoutOUT Labs
  • Very positive right off the bat because we dropped our Commission Junction expenses and got most of our bigger affiliates to switch over to keep their sales.
  • Easy to use and much simpler for our affiliate manager to do her work.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ShoutOUT Screenshots

Screenshot of Dashboard

Main dashboard displaying the main menu on the left side, credit balance, campaign history, recent campaign analytics, contacts, and purchased sender IDs / mobile numbers, giving a holistic view of the user account with all important data at a glance.Screenshot of SMS compose box

Message compose box to edit the SMS content, add emojis and custom attributes, use saved templates or create new ones, and shorten link using the built-in URL shortener. The mobile phone screen displays how the SMS will look like in the recipient's phone.Screenshot of Campaign analytics

Campaign dashboard displaying all campaigns created to date, with the options to search previous campaigns by name, create new campaigns, and view in detail analytics for each campaign by clicking on them.Screenshot of Contact Segmentation

Group contacts based on their personal data, purchase behaviors, demographics etc. View all added contacts and relevant data as well as created contact groups, with the options to add new contacts, search contacts, download contacts, and filter contacts by  attributes (e.g., location, age, browser).