What users are saying about
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Top Rated
705 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
11 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Square Customer Engagement

[Square is well suited for] Any small business / independent contractor with little to medium business flow where a monthly fee just doesn't make sense. If you are performing large transactions or have a lot of business / a lot of people using square readers then an actual flat rate from a bank / provider would likely be a better option.
Kyle Farago | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Square Customer Engagement
WYSIWYG email editor
ActiveCampaign
8.1
Square Customer Engagement
Dynamic content
ActiveCampaign
8.6
Square Customer Engagement
Ability to test dynamic content
ActiveCampaign
8.1
Square Customer Engagement
Landing pages
ActiveCampaign
7.2
Square Customer Engagement
A/B testing
ActiveCampaign
8.7
Square Customer Engagement
Mobile optimization
ActiveCampaign
8.4
Square Customer Engagement
Email deliverability reporting
ActiveCampaign
9.0
Square Customer Engagement
List management
ActiveCampaign
8.9
Square Customer Engagement
Triggered drip sequences
ActiveCampaign
9.3
Square Customer Engagement

Lead Management

ActiveCampaign
8.5
Square Customer Engagement
Lead nurturing
ActiveCampaign
8.8
Square Customer Engagement
Lead scoring and grading
ActiveCampaign
8.3
Square Customer Engagement
Data quality management
ActiveCampaign
8.4
Square Customer Engagement
Automated sales alerts and tasks
ActiveCampaign
8.6
Square Customer Engagement

Campaign Management

ActiveCampaign
8.3
Square Customer Engagement
Calendaring
ActiveCampaign
8.0
Square Customer Engagement
Event/webinar marketing
ActiveCampaign
8.6
Square Customer Engagement

Social Media Marketing

ActiveCampaign
8.6
Square Customer Engagement
Social sharing and campaigns
ActiveCampaign
8.7
Square Customer Engagement
Social profile integration
ActiveCampaign
8.5
Square Customer Engagement

Reporting & Analytics

ActiveCampaign
8.6
Square Customer Engagement
Dashboards
ActiveCampaign
8.7
Square Customer Engagement
Standard reports
ActiveCampaign
8.7
Square Customer Engagement
Custom reports
ActiveCampaign
8.5
Square Customer Engagement

Platform & Infrastructure

ActiveCampaign
8.8
Square Customer Engagement
API
ActiveCampaign
9.0
Square Customer Engagement
Role-based workflow & approvals
ActiveCampaign
8.5
Square Customer Engagement
Customizability
ActiveCampaign
8.7
Square Customer Engagement
Integration with Salesforce.com
ActiveCampaign
8.8
Square Customer Engagement
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Square Customer Engagement
Integration with SugarCRM
ActiveCampaign
8.8
Square Customer Engagement

Sales Force Automation

ActiveCampaign
Square Customer Engagement
8.0
Customer data management / contact management
ActiveCampaign
Square Customer Engagement
8.0
Workflow management
ActiveCampaign
Square Customer Engagement
8.0
Territory management
ActiveCampaign
Square Customer Engagement
8.0
Opportunity management
ActiveCampaign
Square Customer Engagement
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Square Customer Engagement
8.0
Contract management
ActiveCampaign
Square Customer Engagement
8.0
Quote & order management
ActiveCampaign
Square Customer Engagement
8.0
Interaction tracking
ActiveCampaign
Square Customer Engagement
8.0
Channel / partner relationship management
ActiveCampaign
Square Customer Engagement
8.0

CRM Project Management

ActiveCampaign
Square Customer Engagement
8.0
Task management
ActiveCampaign
Square Customer Engagement
8.0
Billing and invoicing management
ActiveCampaign
Square Customer Engagement
8.0
Reporting
ActiveCampaign
Square Customer Engagement
8.0

CRM Reporting & Analytics

ActiveCampaign
Square Customer Engagement
8.0
Forecasting
ActiveCampaign
Square Customer Engagement
8.0
Pipeline visualization
ActiveCampaign
Square Customer Engagement
8.0
Customizable reports
ActiveCampaign
Square Customer Engagement
8.0

Platform

ActiveCampaign
Square Customer Engagement
8.0
Mobile access
ActiveCampaign
Square Customer Engagement
8.0

Security

ActiveCampaign
Square Customer Engagement
8.0
Role-based user permissions
ActiveCampaign
Square Customer Engagement
8.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Square Customer Engagement

  • No monthly fees
  • Reasonable per transaction fee
  • Good priced equipment/addons
  • Chip and NFC readers available
Kyle Farago | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Square Customer Engagement

  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
Kyle Farago | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Square Customer Engagement

The only other service similar to Square I have any interaction with is PayPal here, it works in a very similar manner, and at the time had the same exact fee schedule. It has the added perk of going directly into your PayPal account if this is a service you use a lot of for your business. It (at the time) did not have any additional readers or peripherals such as NFC or Chip readers, but that may have changed now. Over all I'd say they are pretty close to each other performance wise, but Square has a bigger user base for the card reader specifically.
Kyle Farago | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Square Customer Engagement

  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Kyle Farago | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Square Customer Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Square Customer Engagement Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Square Customer Engagement
9.0

Likelihood to Renew

ActiveCampaign
9.0
Square Customer Engagement

Usability

ActiveCampaign
8.2
Square Customer Engagement

Reliability and Availability

ActiveCampaign
9.1
Square Customer Engagement

Performance

ActiveCampaign
8.6
Square Customer Engagement

Support Rating

ActiveCampaign
6.5
Square Customer Engagement

In-Person Training

ActiveCampaign
7.3
Square Customer Engagement

Implementation Rating

ActiveCampaign
8.5
Square Customer Engagement

Scalability

ActiveCampaign
8.8
Square Customer Engagement

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