What users are saying about
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Top Rated
298 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
11 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Square Customer Engagement

[Square is well suited for] Any small business / independent contractor with little to medium business flow where a monthly fee just doesn't make sense. If you are performing large transactions or have a lot of business / a lot of people using square readers then an actual flat rate from a bank / provider would likely be a better option.
Kyle Farago | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Square Customer Engagement
WYSIWYG email editor
ActiveCampaign
8.1
Square Customer Engagement
Dynamic content
ActiveCampaign
8.3
Square Customer Engagement
Ability to test dynamic content
ActiveCampaign
7.9
Square Customer Engagement
Landing pages
ActiveCampaign
7.1
Square Customer Engagement
A/B testing
ActiveCampaign
8.5
Square Customer Engagement
Mobile optimization
ActiveCampaign
8.2
Square Customer Engagement
Email deliverability reporting
ActiveCampaign
8.8
Square Customer Engagement
List management
ActiveCampaign
8.6
Square Customer Engagement
Triggered drip sequences
ActiveCampaign
9.4
Square Customer Engagement

Lead Management

ActiveCampaign
7.8
Square Customer Engagement
Lead nurturing
ActiveCampaign
7.7
Square Customer Engagement
Lead scoring and grading
ActiveCampaign
7.8
Square Customer Engagement
Data quality management
ActiveCampaign
7.2
Square Customer Engagement
Automated sales alerts and tasks
ActiveCampaign
8.3
Square Customer Engagement

Campaign Management

ActiveCampaign
7.9
Square Customer Engagement
Calendaring
ActiveCampaign
7.1
Square Customer Engagement
Event/webinar marketing
ActiveCampaign
8.7
Square Customer Engagement

Social Media Marketing

ActiveCampaign
8.2
Square Customer Engagement
Social sharing and campaigns
ActiveCampaign
8.8
Square Customer Engagement
Social profile integration
ActiveCampaign
7.6
Square Customer Engagement

Reporting & Analytics

ActiveCampaign
7.8
Square Customer Engagement
Dashboards
ActiveCampaign
7.9
Square Customer Engagement
Standard reports
ActiveCampaign
7.8
Square Customer Engagement
Custom reports
ActiveCampaign
7.7
Square Customer Engagement

Platform & Infrastructure

ActiveCampaign
8.2
Square Customer Engagement
API
ActiveCampaign
8.8
Square Customer Engagement
Role-based workflow & approvals
ActiveCampaign
7.9
Square Customer Engagement
Customizability
ActiveCampaign
7.9
Square Customer Engagement
Integration with Salesforce.com
ActiveCampaign
8.1
Square Customer Engagement
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Square Customer Engagement
Integration with SugarCRM
ActiveCampaign
8.2
Square Customer Engagement

Sales Force Automation

ActiveCampaign
Square Customer Engagement
8.0
Customer data management / contact management
ActiveCampaign
Square Customer Engagement
8.0
Workflow management
ActiveCampaign
Square Customer Engagement
8.0
Territory management
ActiveCampaign
Square Customer Engagement
8.0
Opportunity management
ActiveCampaign
Square Customer Engagement
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Square Customer Engagement
8.0
Contract management
ActiveCampaign
Square Customer Engagement
8.0
Quote & order management
ActiveCampaign
Square Customer Engagement
8.0
Interaction tracking
ActiveCampaign
Square Customer Engagement
8.0
Channel / partner relationship management
ActiveCampaign
Square Customer Engagement
8.0

CRM Project Management

ActiveCampaign
Square Customer Engagement
8.0
Task management
ActiveCampaign
Square Customer Engagement
8.0
Billing and invoicing management
ActiveCampaign
Square Customer Engagement
8.0
Reporting
ActiveCampaign
Square Customer Engagement
8.0

CRM Reporting & Analytics

ActiveCampaign
Square Customer Engagement
8.0
Forecasting
ActiveCampaign
Square Customer Engagement
8.0
Pipeline visualization
ActiveCampaign
Square Customer Engagement
8.0
Customizable reports
ActiveCampaign
Square Customer Engagement
8.0

Platform

ActiveCampaign
Square Customer Engagement
8.0
Mobile access
ActiveCampaign
Square Customer Engagement
8.0

Security

ActiveCampaign
Square Customer Engagement
8.0
Role-based user permissions
ActiveCampaign
Square Customer Engagement
8.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Square Customer Engagement

  • No monthly fees
  • Reasonable per transaction fee
  • Good priced equipment/addons
  • Chip and NFC readers available
Kyle Farago | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Square Customer Engagement

  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
Kyle Farago | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Square Customer Engagement

The only other service similar to Square I have any interaction with is PayPal here, it works in a very similar manner, and at the time had the same exact fee schedule. It has the added perk of going directly into your PayPal account if this is a service you use a lot of for your business. It (at the time) did not have any additional readers or peripherals such as NFC or Chip readers, but that may have changed now. Over all I'd say they are pretty close to each other performance wise, but Square has a bigger user base for the card reader specifically.
Kyle Farago | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Square Customer Engagement

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Square Customer Engagement

  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Kyle Farago | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Square Customer Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Square Customer Engagement
9.0

Likelihood to Renew

ActiveCampaign
9.1
Square Customer Engagement

Usability

ActiveCampaign
8.2
Square Customer Engagement

Reliability and Availability

ActiveCampaign
9.4
Square Customer Engagement

Performance

ActiveCampaign
8.1
Square Customer Engagement

Support Rating

ActiveCampaign
8.9
Square Customer Engagement

Implementation Rating

ActiveCampaign
7.4
Square Customer Engagement

Scalability

ActiveCampaign
9.4
Square Customer Engagement

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