What users are saying about
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Top Rated
850 Ratings

ActiveCampaign

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Top Rated
850 Ratings
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Score 8.6 out of 100
14 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    562 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    501 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    453 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    325 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    366 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    510 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    655 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    631 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    557 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    477 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    348 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    391 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    345 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    284 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    276 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    247 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    579 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    566 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Square Customer Engagement

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    380 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    258 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    403 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    86 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    56 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    52 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.6
    76%
    3 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.1

    Square Customer Engagement

    71%
    Square Customer Engagement ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Territory management

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Opportunity management

    N/A
    0 Ratings
    4.0
    40%
    2 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.5
    95%
    3 Ratings

    Contract management

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    6.0
    60%
    3 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Square Customer Engagement

    70%
    Square Customer Engagement ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Call center management

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Help desk management

    N/A
    0 Ratings
    6.5
    65%
    2 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    Square Customer Engagement

    90%
    Square Customer Engagement ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Email marketing

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Square Customer Engagement

    80%
    Square Customer Engagement ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    6.0
    60%
    3 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    9.5
    95%
    3 Ratings

    Reporting

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Square Customer Engagement

    87%
    Square Customer Engagement ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.8

    Square Customer Engagement

    68%
    Square Customer Engagement ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    3.5
    35%
    2 Ratings

    Scripting environment

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    API for custom integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Square Customer Engagement

    95%
    Square Customer Engagement ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Role-based user permissions

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.7

    Square Customer Engagement

    67%
    Square Customer Engagement ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    6.5
    65%
    2 Ratings

    Social engagement

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.0

    Square Customer Engagement

    60%
    Square Customer Engagement ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Compensation management

    N/A
    0 Ratings
    2.0
    20%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    Square Customer Engagement

    90%
    Square Customer Engagement ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • Square Customer Engagement is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    651 Ratings
    8.7

    Square Customer Engagement

    87%
    4 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    9.7

    Square Customer Engagement

    97%
    3 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Support Rating

    6.1

    ActiveCampaign

    61%
    39 Ratings
    7.7

    Square Customer Engagement

    77%
    3 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Square Customer Engagement

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Square Customer Engagement

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Square

    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Square

    • Sales pipeline
    • Customer engagement
    • Marketing
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Square

    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Square Customer Engagement

    Starting Price

    Editions & Modules

    Square Customer Engagement editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      Square

      No answers on this topic

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      Square

      The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
      Read full review

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      Square

      No answers on this topic

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      Square

      No answers on this topic

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      Square

      Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
      Read full review

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      Square

      No answers on this topic

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      Square

      A lot easier to use than Infusionsoft!!
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      Square

      No answers on this topic

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      Square

      • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
      • All of my initial equipment was free and there were no startup costs so my return was immediate.
      • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
      Read full review

      Screenshots

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