What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
298 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
298 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Tour de Force CRM

Tour de Force can be very useful if you have someone on staff to configure and set it up. It needs constant upkeep with changes in what's needed, and constant updates. This would not be good for small businesses that do not have a sales teem. They charge heavily for tech support.
Mike Bursack | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Tour de Force CRM
WYSIWYG email editor
ActiveCampaign
8.1
Tour de Force CRM
Dynamic content
ActiveCampaign
8.3
Tour de Force CRM
Ability to test dynamic content
ActiveCampaign
7.9
Tour de Force CRM
Landing pages
ActiveCampaign
7.1
Tour de Force CRM
A/B testing
ActiveCampaign
8.5
Tour de Force CRM
Mobile optimization
ActiveCampaign
8.2
Tour de Force CRM
Email deliverability reporting
ActiveCampaign
8.8
Tour de Force CRM
List management
ActiveCampaign
8.6
Tour de Force CRM
Triggered drip sequences
ActiveCampaign
9.4
Tour de Force CRM

Lead Management

ActiveCampaign
7.8
Tour de Force CRM
Lead nurturing
ActiveCampaign
7.7
Tour de Force CRM
Lead scoring and grading
ActiveCampaign
7.8
Tour de Force CRM
Data quality management
ActiveCampaign
7.2
Tour de Force CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Tour de Force CRM

Campaign Management

ActiveCampaign
7.9
Tour de Force CRM
Calendaring
ActiveCampaign
7.1
Tour de Force CRM
Event/webinar marketing
ActiveCampaign
8.7
Tour de Force CRM

Social Media Marketing

ActiveCampaign
8.2
Tour de Force CRM
Social sharing and campaigns
ActiveCampaign
8.8
Tour de Force CRM
Social profile integration
ActiveCampaign
7.6
Tour de Force CRM

Reporting & Analytics

ActiveCampaign
7.8
Tour de Force CRM
Dashboards
ActiveCampaign
7.9
Tour de Force CRM
Standard reports
ActiveCampaign
7.8
Tour de Force CRM
Custom reports
ActiveCampaign
7.7
Tour de Force CRM

Platform & Infrastructure

ActiveCampaign
8.2
Tour de Force CRM
API
ActiveCampaign
8.8
Tour de Force CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Tour de Force CRM
Customizability
ActiveCampaign
7.9
Tour de Force CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Tour de Force CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Tour de Force CRM
Integration with SugarCRM
ActiveCampaign
8.2
Tour de Force CRM

Sales Force Automation

ActiveCampaign
Tour de Force CRM
6.4
Customer data management / contact management
ActiveCampaign
Tour de Force CRM
10.0
Territory management
ActiveCampaign
Tour de Force CRM
10.0
Opportunity management
ActiveCampaign
Tour de Force CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Tour de Force CRM
1.0
Quote & order management
ActiveCampaign
Tour de Force CRM
5.0
Interaction tracking
ActiveCampaign
Tour de Force CRM
7.0
Channel / partner relationship management
ActiveCampaign
Tour de Force CRM
2.0

Customer Service & Support

ActiveCampaign
Tour de Force CRM
5.5
Case management
ActiveCampaign
Tour de Force CRM
8.0
Help desk management
ActiveCampaign
Tour de Force CRM
3.0

Marketing Automation

ActiveCampaign
Tour de Force CRM
4.0
Lead management
ActiveCampaign
Tour de Force CRM
7.0
Email marketing
ActiveCampaign
Tour de Force CRM
1.0

CRM Project Management

ActiveCampaign
Tour de Force CRM
3.7
Task management
ActiveCampaign
Tour de Force CRM
1.0
Billing and invoicing management
ActiveCampaign
Tour de Force CRM
7.0
Reporting
ActiveCampaign
Tour de Force CRM
3.0

CRM Reporting & Analytics

ActiveCampaign
Tour de Force CRM
8.0
Forecasting
ActiveCampaign
Tour de Force CRM
8.0
Pipeline visualization
ActiveCampaign
Tour de Force CRM
8.0
Customizable reports
ActiveCampaign
Tour de Force CRM
8.0

Customization

ActiveCampaign
Tour de Force CRM
6.0
Custom fields
ActiveCampaign
Tour de Force CRM
6.0
API for custom integration
ActiveCampaign
Tour de Force CRM
6.0

Security

ActiveCampaign
Tour de Force CRM
9.5
Single sign-on capability
ActiveCampaign
Tour de Force CRM
10.0
Role-based user permissions
ActiveCampaign
Tour de Force CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Tour de Force CRM
3.0
Marketing automation
ActiveCampaign
Tour de Force CRM
3.0

Platform

ActiveCampaign
Tour de Force CRM
8.0
Mobile access
ActiveCampaign
Tour de Force CRM
8.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Tour de Force CRM

  • We can quickly see Customers sales for the week, month, year, and past years.
  • We can get deep into the data of a customers sales history and what they are or aren't buying.
Mike Bursack | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Tour de Force CRM

  • There's too much data, and sales people have trouble finding what they need.
  • It can be hard for IT or sales manager to manage all the data in an informational way.
Mike Bursack | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Tour de Force CRM

Tour de Force was less expensive than Sales Force, and has more abilities that Epicor CRM.
Mike Bursack | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Tour de Force CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Tour de Force CRM

  • Better customer visibility.
  • We have better customer rating for finding top and bottom customers based on orders.
Mike Bursack | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tour de Force CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Tour de Force CRM
7.0

Likelihood to Renew

ActiveCampaign
9.1
Tour de Force CRM

Usability

ActiveCampaign
8.2
Tour de Force CRM

Reliability and Availability

ActiveCampaign
9.4
Tour de Force CRM

Performance

ActiveCampaign
8.1
Tour de Force CRM

Support Rating

ActiveCampaign
8.9
Tour de Force CRM

Implementation Rating

ActiveCampaign
7.4
Tour de Force CRM

Scalability

ActiveCampaign
9.4
Tour de Force CRM

Add comparison