ActiveCampaign vs. Trello

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Trello
Score 8.1 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$12.50
per user/per month
Pricing
ActiveCampaignTrello
Editions & Modules
No answers on this topic
Business Class
$12.50
per user/per month
Enterprise
$17.50
per user/per month
Free
Forever Free
Offerings
Pricing Offerings
ActiveCampaignTrello
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignTrello
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.
Chose ActiveCampaign
Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of …
Chose ActiveCampaign
It's the easiest and most useful to use. The other products make it more complicated. ActiveCampaign also has a high deliverability rate compared to others, so it's one of the most important reasons why I love ActiveCampaign. I also love how easy it is to set up campaigns, edit …
Chose ActiveCampaign
ActiveCampaing is a more complete tool. You can create complex automation workflows or use its templates. It integrates with plenty of tools through its API. It makes it easy to do A/B tests in your campaigns or in the automation workflows. The lead scoring is very useful …
Chose ActiveCampaign
It's hard to say because I use DRIP a lot more so I guess I'm more used to that. Drip's ecommerce linking is great though and the editor is good too. Only issue with DRIP is you can't see a heat map of clicks - which is quite an essential feature. Even MailChimp has that!
Chose ActiveCampaign
I find Active Campaign to be a way more complete resource compared to previous software I have used in the past. It offers so many tools to build the ideal marketing campaign. I love that I can do it all with just one single software. Also, right before Active Campaign, I had …
Chose ActiveCampaign
I found this harder to use and learn - it was just never a good fit and then as soon as we tried Active Campaign it was the right solution for us. Everything was easy to get started and we soon set up campaigns and sequences. Sequences are by far the best feature for the …
Chose ActiveCampaign
ActiveCampaign is so much easier to interact with. There is much more flexibility right from the start. Mailchimp required upgrading to higher levels to enable some of the things that are standard features in ActiveCampaign.
Chose ActiveCampaign
Before moving to ActiveCampaign I also enquired with infusion soft (now Keap) - I found them really pushy at the front end and that wasn't what I wanted. I needed the time to play a little with the system to see how easy it was to work for me.

We moved from a UK-based CRM …
Chose ActiveCampaign
It's much more advanced than other systems such as MailerLite, Mailchimp, Aweber, etc. These offer very limited integrations and automation which can cause a problem when wanting to truly automate your business processes and procedures. ActiveCampaign has a special way with …
Chose ActiveCampaign
It is very simple and much more friendly. It allows integration with my marketing programs. In the cost-benefit ratio it has greater advantages. I like its dashboard, it is easy to work with. The other platforms have made the mailing process difficult, increasing your cost per …
Chose ActiveCampaign
In the first formation of my business I used AWeber, and while I liked it, when I restructured it didn't feel like the right fit. I wanted something that felt more streamlined, easy to use (for a DIY, non-techy person like myself) and had more room to grow. I'll put it like …
Chose ActiveCampaign
It has the best analytics features through email campaigns.
Chose ActiveCampaign
Was useful, but very poor at segmenting. I also found it challenging to get to know the platform but, as opposed to what happens with Active Campaign, they did not have the amazing customer service that Active Campaign has, which guides you throughout the entire process of …
Chose ActiveCampaign
I prefer ActiveCampaign, it worked seamlessly with the marketing we were doing, sending emails with links inside. It tracked those links well and made it easier for us to include more of them over the years we have been using ActiveCampaign.

The price point for our needs was a …
Chose ActiveCampaign
Infusionsoft is a great platform but it is very cumbersome, complicated to use, and expensive. It did, however, enable online sales which ActiveCampaign does not. This is the only direct comparison I have.
Chose ActiveCampaign
ActivCampaign is just more powerful.
Chose ActiveCampaign
Better user experience and layout.
Chose ActiveCampaign
We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads …
Chose ActiveCampaign
ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email …
Chose ActiveCampaign
ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without …
Trello
Chose Trello
Trello is by far the most advanced and integrated program out there in the task management sector. Trello does what Basecamp and dapulse do and way more. Trello is great for teams that don't work right next to each other in an office. It's the best for virtual teams and offices.
Top Pros
Top Cons
Features
ActiveCampaignTrello
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.8
662 Ratings
13% above category average
Trello
-
Ratings
WYSIWYG email editor8.9579 Ratings00 Ratings
Dynamic content8.9518 Ratings00 Ratings
Ability to test dynamic content8.6469 Ratings00 Ratings
Landing pages8.9336 Ratings00 Ratings
A/B testing9.0379 Ratings00 Ratings
Mobile optimization9.2525 Ratings00 Ratings
Email deliverability reporting7.0629 Ratings00 Ratings
List management9.3648 Ratings00 Ratings
Triggered drip sequences9.4572 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.8
523 Ratings
13% above category average
Trello
-
Ratings
Lead nurturing automation9.1490 Ratings00 Ratings
Lead scoring and grading8.1358 Ratings00 Ratings
Data quality management9.1400 Ratings00 Ratings
Automated sales alerts and tasks9.1355 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.3
372 Ratings
20% above category average
Trello
-
Ratings
Calendaring9.3293 Ratings00 Ratings
Event/webinar marketing9.4285 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
286 Ratings
24% above category average
Trello
-
Ratings
Social sharing and campaigns9.6253 Ratings00 Ratings
Social profile integration9.4249 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
625 Ratings
11% above category average
Trello
-
Ratings
Dashboards8.0595 Ratings00 Ratings
Standard reports8.1582 Ratings00 Ratings
Custom reports8.9377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
489 Ratings
19% above category average
Trello
-
Ratings
API9.5390 Ratings00 Ratings
Role-based workflow & approvals9.1266 Ratings00 Ratings
Customizability9.4419 Ratings00 Ratings
Integration with Salesforce.com9.291 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.756 Ratings00 Ratings
Third-party software integrations7.618 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Trello
7.8
204 Ratings
4% above category average
Task Management00 Ratings9.2204 Ratings
Resource Management00 Ratings8.1169 Ratings
Gantt Charts00 Ratings7.467 Ratings
Scheduling00 Ratings7.9155 Ratings
Workflow Automation00 Ratings7.9130 Ratings
Team Collaboration00 Ratings8.7200 Ratings
Support for Agile Methodology00 Ratings8.2138 Ratings
Support for Waterfall Methodology00 Ratings8.0109 Ratings
Document Management00 Ratings7.2147 Ratings
Email integration00 Ratings7.3135 Ratings
Mobile Access00 Ratings7.7178 Ratings
Timesheet Tracking00 Ratings7.382 Ratings
Change request and Case Management00 Ratings7.995 Ratings
Budget and Expense Management00 Ratings6.869 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Trello
7.1
67 Ratings
5% below category average
Quotes/estimates00 Ratings6.947 Ratings
Invoicing00 Ratings7.440 Ratings
Project & financial reporting00 Ratings6.553 Ratings
Integration with accounting software00 Ratings7.641 Ratings
Best Alternatives
ActiveCampaignTrello
Small Businesses
Vbout
Vbout
Score 9.3 out of 10
Stackby
Stackby
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignTrello
Likelihood to Recommend
7.7
(674 ratings)
9.0
(204 ratings)
Likelihood to Renew
8.4
(25 ratings)
8.0
(4 ratings)
Usability
7.6
(38 ratings)
8.0
(42 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.9
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
8.0
(79 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
8.0
(2 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
8.9
(4 ratings)
-
(0 ratings)
Product Scalability
1.8
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignTrello
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Atlassian
It is well suited to my job requirements as I bring employees in, and I help offboard them as well. This tool helps me when I need to make sure all items are completed by a certain time frame, so I would say it holds us accountable. Someone who doesn't manage a group of people may not find this as useful when dealing with others but could use it for their own accountability when needing to track their accomplishments.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Atlassian
  • It helps make various workspaces. Each workspace can be used for a different set of task management and can be shared with the people involved.
  • Creating task lists. We can create various task lists, the list title could be the status of the task, for example, In progress, approval, completed, etc. You can slide your task cards from one list title to another.
  • Trello cards have a huge set of features like adding the heading and description of the task, you can also attach certain associated links and documents to the cards as well.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Atlassian
  • Allow tables as content for comment or description in Cards
  • Assign priority to certain cards (easy for sorting)
  • Create an open invite link for others to join/view the Trello board, without edit rights (so people don't need to install/use Trello if they want a quick glance on what's going on)
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Atlassian
Overall, Trello is a great tool to use. It's very user-friendly, very powerful and we've set it up to work well for our team. I've recommended it to others who need something free or very cheap and it's worked well for them too. If you're wanting something with more muscle, then I'd suggest looking at either monday.com or Airtable.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Atlassian
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Atlassian
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Atlassian
I haven't had much need to contact their support because the product is easy to use and pretty bug-free. I did reach out to them about swimlanes and I was able to find the information I needed very quickly and it was thorough and accurate information about current functionality. I love that they use their own product. That's always a good sign.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Atlassian
Trello is easy for a non-technical person to use. Other management systems, like MS Project, frighten away less computer-savvy users. I've found this to be instrumental in getting volunteers to agree to step in and get fully involved with projects--particularly those that might span the entire year or involve many different pieces to completion.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Atlassian
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time