What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
838 Ratings
14 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
838 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    555 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    492 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    446 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    317 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    360 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    503 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    647 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    623 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    550 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    470 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    385 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    340 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    278 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.5

    ActiveCampaign

    85%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    239 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    571 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    558 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    360 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    vCita

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    374 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    253 Ratings
    N/A
    0 Ratings

    Customizability

    8.6
    86%
    395 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    vCita

    87%
    vCita ranks higher in 2/2 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.5
    95%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    vCita

    70%
    vCita ranks higher in 1/1 features

    Email marketing

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    vCita

    80%
    vCita ranks higher in 2/2 features

    Billing and invoicing management

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Reporting

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.8

    vCita

    68%
    vCita ranks higher in 2/2 features

    Custom fields

    N/A
    0 Ratings
    6.7
    67%
    7 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.5

    vCita

    85%
    vCita ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.7

    vCita

    97%
    vCita ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Attribute Ratings

    • vCita is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    642 Ratings
    9.7

    vCita

    97%
    10 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    vCita

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    9.5

    vCita

    95%
    4 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    vCita

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    vCita

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.5

    vCita

    85%
    4 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    vCita

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    vCita

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    vCita

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    vCita

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    vCita

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    vCita

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    vCita

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    vcita

    It makes client communication extremely easy - we can message and schedule online appointments. Clients really like those options. We also like the online payment portal. That way clients can pay at their convenience, and we don't end up with credit card information that requires PCI compliance. It also helps with payments. It would also help with invoicing, but unfortunately, there are only 3 linked payment options (Square, Stripe, and PayPal). If you don't use one of those payment processors, you cannot link to billing.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    vcita

    • Great for online appointment bookings.
    • Good for taking payments.
    • Good for onboarding new clients.
    • Integrates with your website.
    • Integrates with Facebook Pages.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    vcita

    • Payment collection: We want to have an option to allow clients to choose the amount they wish to pay.
    • Improved ease of use with forms.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    vCita

    Starting Price

    $29 per month

    Editions & Modules

    vCita editions and modules pricing
    EditionModules
    Essentials291
    Business592
    Platinum993

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    vcita

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    vcita

    Overall - easy to use. There are some missing features (like fillable pdf forms), and it also requires using certain credit card processors to link billing (otherwise it doesn't work).
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    vcita

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    vcita

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    vcita

    I do miss the days when I could easily call up a rep and talk to them about any issues I had with the service. But I still do hear back from the customer service rep during the week within 24 hours.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    vcita

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    vcita

    I liked vCita a lot more for my home services company mainly because it handled scheduling through the software which was terrific.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    vcita

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    vcita

    • I have no clue
    • I'm assuming that we would not have people making appointments with us if we didn't have this service
    Read full review

    Screenshots

    Add comparison