What users are saying about
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Top Rated
682 Ratings
8 Ratings

ActiveCampaign

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Top Rated
682 Ratings
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Score 8.8 out of 100
8 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

vCita

It is really good for taking online bookings including the scheduling of repeat appointments. The ability to store documents for particular clients is useful however I feel that the client should have a more secure method of access if you were to put sensitive information on their profile. At the moment the client only needs their email address to get into their profile which is good to allow them to review a history of interaction.With continued improvements and new features added the platform is growing into a CRM tool however I feel it is still not complete and can be used for this purpose but with limitations.
David Cook | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
vCita
WYSIWYG email editor
ActiveCampaign
8.1
vCita
Dynamic content
ActiveCampaign
8.5
vCita
Ability to test dynamic content
ActiveCampaign
8.0
vCita
Landing pages
ActiveCampaign
7.1
vCita
A/B testing
ActiveCampaign
8.7
vCita
Mobile optimization
ActiveCampaign
8.2
vCita
Email deliverability reporting
ActiveCampaign
8.9
vCita
List management
ActiveCampaign
8.8
vCita
Triggered drip sequences
ActiveCampaign
9.1
vCita

Lead Management

ActiveCampaign
8.5
vCita
Lead nurturing
ActiveCampaign
8.8
vCita
Lead scoring and grading
ActiveCampaign
8.4
vCita
Data quality management
ActiveCampaign
8.2
vCita
Automated sales alerts and tasks
ActiveCampaign
8.6
vCita

Campaign Management

ActiveCampaign
7.9
vCita
Calendaring
ActiveCampaign
7.7
vCita
Event/webinar marketing
ActiveCampaign
8.1
vCita

Social Media Marketing

ActiveCampaign
8.3
vCita
Social sharing and campaigns
ActiveCampaign
8.4
vCita
Social profile integration
ActiveCampaign
8.1
vCita

Reporting & Analytics

ActiveCampaign
8.5
vCita
Dashboards
ActiveCampaign
8.5
vCita
Standard reports
ActiveCampaign
8.5
vCita
Custom reports
ActiveCampaign
8.3
vCita

Platform & Infrastructure

ActiveCampaign
8.7
vCita
API
ActiveCampaign
8.7
vCita
Role-based workflow & approvals
ActiveCampaign
8.4
vCita
Customizability
ActiveCampaign
8.6
vCita
Integration with Salesforce.com
ActiveCampaign
8.6
vCita
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
vCita
Integration with SugarCRM
ActiveCampaign
8.8
vCita

Sales Force Automation

ActiveCampaign
vCita
7.0
Customer data management / contact management
ActiveCampaign
vCita
7.0
Workflow management
ActiveCampaign
vCita
7.0

Marketing Automation

ActiveCampaign
vCita
8.0
Email marketing
ActiveCampaign
vCita
8.0

CRM Project Management

ActiveCampaign
vCita
7.5
Billing and invoicing management
ActiveCampaign
vCita
7.0
Reporting
ActiveCampaign
vCita
8.0

Customization

ActiveCampaign
vCita
4.0
Custom fields
ActiveCampaign
vCita
7.0
API for custom integration
ActiveCampaign
vCita
1.0

Platform

ActiveCampaign
vCita
7.0
Mobile access
ActiveCampaign
vCita
7.0

Security

ActiveCampaign
vCita
10.0
Role-based user permissions
ActiveCampaign
vCita
10.0

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

vCita

  • Very easy implementation of a contact/scheduling widget.
  • Allows for scheduling of appointments with clients. The setup is easy and the allotted times can be changed as needed. Easy for the client to use as well.
  • Managing communication between individual clients is easy as well.
Josh Randall | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

vCita

  • Syncing with our google calendars has some flaws or is just not clear
  • Messages show unread when they have been read
Denise Deem | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

vCita

I liked vCita a lot more for my home services company mainly because it handled scheduling through the software which was terrific.
Christopher Cater | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

vCita

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

vCita

  • In the overall, by automating the appointment booking process, vCita saved hours of my time from having to book appointments myself.
  • It's user-friendly so it makes a positive impression on my clients.
MaryLee Trettenero | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

vCita

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

vCita Editions & Modules

Edition
Essentials$291
Business$591
Platinum$991
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
vCita
8.4

Likelihood to Renew

ActiveCampaign
9.1
vCita

Usability

ActiveCampaign
8.1
vCita

Reliability and Availability

ActiveCampaign
9.1
vCita

Performance

ActiveCampaign
8.6
vCita

Support Rating

ActiveCampaign
6.7
vCita

In-Person Training

ActiveCampaign
7.3
vCita

Implementation Rating

ActiveCampaign
8.5
vCita

Scalability

ActiveCampaign
8.8
vCita

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