What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
1 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
1 Ratings
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Score 7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
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Vero

Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Vero
8.0
WYSIWYG email editor
ActiveCampaign
7.7
Vero
7.0
Dynamic content
ActiveCampaign
7.3
Vero
Ability to test dynamic content
ActiveCampaign
7.4
Vero
8.0
Landing pages
ActiveCampaign
6.7
Vero
A/B testing
ActiveCampaign
7.1
Vero
Mobile optimization
ActiveCampaign
7.7
Vero
Email deliverability
ActiveCampaign
8.3
Vero
10.0
List management
ActiveCampaign
8.1
Vero
7.0
Triggered drip sequences
ActiveCampaign
9.3
Vero

Reporting & Analytics

ActiveCampaign
7.0
Vero
1.0
Dashboards
ActiveCampaign
7.0
Vero
1.0
Standard reports
ActiveCampaign
7.2
Vero
1.0
Custom reports
ActiveCampaign
6.8
Vero
1.0

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
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  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
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  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
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Alternatives Considered

Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
No photo available
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
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  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vero

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details