What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Vero

1 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Vero

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign has its shortcomings, but it is a very good marketing automation platform and can do wonders for a business. The best feature is the automated campaigns. It allows very targeted communication that some larger (enterprise focused) marketing automation platforms can't provide. That's why a lot of businesses, especially online businesses, flock to ActiveCampaign. They want to take advantage of the automatons that ActiveCampaign provides to generate leads and sales.Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
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Vero

Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Vero
8.0
WYSIWYG email editor
ActiveCampaign
7.7
Vero
7.0
Dynamic content
ActiveCampaign
7.4
Vero
Ability to test dynamic content
ActiveCampaign
7.5
Vero
8.0
Landing pages
ActiveCampaign
6.7
Vero
A/B testing
ActiveCampaign
7.2
Vero
Mobile optimization
ActiveCampaign
7.7
Vero
Email deliverability
ActiveCampaign
8.3
Vero
10.0
List management
ActiveCampaign
8.1
Vero
7.0
Triggered drip sequences
ActiveCampaign
9.3
Vero

Reporting & Analytics

ActiveCampaign
7.0
Vero
1.0
Dashboards
ActiveCampaign
7.1
Vero
1.0
Standard reports
ActiveCampaign
7.3
Vero
1.0
Custom reports
ActiveCampaign
6.7
Vero
1.0

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
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  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
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  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
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Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
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  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
James McQuillin profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vero

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details