What users are saying about
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Top Rated
314 Ratings

ActiveCampaign

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Top Rated
314 Ratings
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Score 8.8 out of 100
62 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.
Chesare Johnson | TrustRadius Reviewer

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Vertical Response
9.0
WYSIWYG email editor
ActiveCampaign
8.1
Vertical Response
8.7
Dynamic content
ActiveCampaign
8.3
Vertical Response
9.7
Ability to test dynamic content
ActiveCampaign
7.9
Vertical Response
9.7
Landing pages
ActiveCampaign
7.1
Vertical Response
8.7
A/B testing
ActiveCampaign
8.5
Vertical Response
8.3
Mobile optimization
ActiveCampaign
8.2
Vertical Response
7.1
Email deliverability reporting
ActiveCampaign
8.8
Vertical Response
9.9
List management
ActiveCampaign
8.5
Vertical Response
9.9
Triggered drip sequences
ActiveCampaign
9.3
Vertical Response
9.0

Lead Management

ActiveCampaign
7.8
Vertical Response
Lead nurturing
ActiveCampaign
7.7
Vertical Response
Lead scoring and grading
ActiveCampaign
7.8
Vertical Response
Data quality management
ActiveCampaign
7.2
Vertical Response
Automated sales alerts and tasks
ActiveCampaign
8.3
Vertical Response

Campaign Management

ActiveCampaign
7.9
Vertical Response
Calendaring
ActiveCampaign
7.1
Vertical Response
Event/webinar marketing
ActiveCampaign
8.7
Vertical Response

Social Media Marketing

ActiveCampaign
8.2
Vertical Response
Social sharing and campaigns
ActiveCampaign
8.8
Vertical Response
Social profile integration
ActiveCampaign
7.6
Vertical Response

Reporting & Analytics

ActiveCampaign
7.9
Vertical Response
9.4
Dashboards
ActiveCampaign
8.0
Vertical Response
8.8
Standard reports
ActiveCampaign
7.8
Vertical Response
9.4
Custom reports
ActiveCampaign
7.8
Vertical Response
10.0

Platform & Infrastructure

ActiveCampaign
8.2
Vertical Response
API
ActiveCampaign
8.7
Vertical Response
Role-based workflow & approvals
ActiveCampaign
7.9
Vertical Response
Customizability
ActiveCampaign
7.8
Vertical Response
Integration with Salesforce.com
ActiveCampaign
8.1
Vertical Response
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.4
Vertical Response
Integration with SugarCRM
ActiveCampaign
8.3
Vertical Response

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Vertical Response

Vertical Response 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 17 answers
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 7.8
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 8.4
Based on 19 answers
Any time I've reached out to support they've been extremely helpful. I've used the chat feature (when something was urgent) and email support (when the problem could wait). Every time they understood what issue I was having and how to fix it quickly. A++
Kati Kiefer | TrustRadius Reviewer

Vertical Response

Vertical Response 8.0
Based on 4 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vertical Response

Vertical Response 10.0
Based on 4 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

We had a brief and very disappointing relationship with Infusionsoft a few years ago. They struggled in vain trying to get an API properly configured so that we could move data through one of our flagship web sites. After about half a dozen fruitless iterations, they gave up, we canceled our contract, and we went our separate ways. With ActiveCampaign, however, integration has never been a significant problem. Just being able to USE the software obviously makes a big difference! We've also been consistently pleased with the capabilities and support provided by ActiveCampaign. And it's much, much less expensive than Infusionsoft as well.
Tim Bost | TrustRadius Reviewer

Vertical Response

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Forkner | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vertical Response

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Vertical Response

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vertical Response Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Vertical Response
8.7

Likelihood to Renew

ActiveCampaign
9.1
Vertical Response
8.6

Usability

ActiveCampaign
8.1
Vertical Response
9.0

Reliability and Availability

ActiveCampaign
9.3
Vertical Response
10.0

Performance

ActiveCampaign
7.8
Vertical Response
10.0

Support Rating

ActiveCampaign
8.4
Vertical Response
8.0

Online Training

ActiveCampaign
Vertical Response
9.0

Implementation Rating

ActiveCampaign
7.1
Vertical Response
10.0

Scalability

ActiveCampaign
9.3
Vertical Response

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