ActiveCampaign vs Vertical Response

• Marketing Automation
• Click/Link Tracking
• Email Integration with Gmail via a Chrome extension

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• The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
• With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.

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• One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
• Sometimes the Chrome plugin does not work properly.
• The email builder could use improvement on the UX end.

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• I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.

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• Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
• Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.

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• VR gave us a better picture of who was opening our emails and what caught their attention.
• We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
• It helped us manage our unsubscribes in an easy and timely manner.

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