ActiveCampaign vs Vertical Response | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 73 reviews and ratings

Score 7.1 out of 10

Based on 56 reviews and ratings

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Feature Rating Comparison

ActiveCampaign

7.9

Vertical Response

9.2

WYSIWYG email editor

7.7

10.0

Dynamic content

7.5

10.0

Ability to test dynamic content

7.7

10.0

Landing pages

6.8

7.0

A/B testing

7.4

8.0

Mobile optimization

7.8

10.0

Email deliverability

8.3

10.0

List management

8.3

10.0

Triggered drip sequences

9.3

8.0

ActiveCampaign

7.2

Vertical Response

10.0

Dashboards

7.2

10.0

Standard reports

7.4

10.0

Custom reports

7.0

10.0

Pros

Marketing Automation
Click/Link Tracking
Email Integration with Gmail via a Chrome extension

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Verified User

Partner in Other

Graphic Design Company, 1-10 employees

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I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

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Cons

You can't create landing pages :(
The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.

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Marketing Manager

Neocase Software.Computer Software, 51-200 employees

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I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.

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ALMPolitical Organization, 1-10 employees

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Likelihood to Renew

ActiveCampaign10.0

Based on 1 answer

I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response8.6

Based on 20 answers

I was extremely happy with this program. Emails and easy to set up and the reporting is also nice

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ALMPolitical Organization, 1-10 employees

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Usability

ActiveCampaign9.0

Based on 1 answer

It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response9.0

Based on 5 answers

The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

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Reliability and Availability

ActiveCampaign10.0

Based on 1 answer

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response10.0

Based on 1 answer

Never had an issue with uptime

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

View all 1 answers on this topic

Performance

ActiveCampaign10.0

Based on 1 answer

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response10.0

Based on 1 answer

No issues

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

View all 1 answers on this topic

Support

ActiveCampaign9.0

Based on 1 answer

I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response8.0

Based on 4 answers

A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

View all 4 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

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Vertical Response9.0

Based on 1 answer

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

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Verified User

Board Member in Information Technology

Information Technology and Services Company, 1-10 employees

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Implementation

ActiveCampaign10.0

Based on 1 answer

If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Vertical Response10.0

Based on 4 answers

Click a few buttons in salesforce & it's in place.

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

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Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.

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Marketing Manager

Neocase Software.Computer Software, 51-200 employees

View all 27 answers on this topic

I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement this software at three other winery properties because there is nothing else I want to use

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

View all 24 answers on this topic

Scalability

ActiveCampaign10.0

Based on 1 answer

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

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Return on Investment

We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
Setting up and building all the automations can take a little bit of time but it is worth it.

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Marketing Manager

Neocase Software.Computer Software, 51-200 employees

View all 27 answers on this topic

VR gave us a better picture of who was opening our emails and what caught their attention.
We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
It helped us manage our unsubscribes in an easy and timely manner.

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Aubrey Blankenship

Sr. Editor & Art Director

24truPublishing, 11-50 employees

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Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Vertical Response

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary