What users are saying about

ActiveCampaign

Top Rated
59 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Vertical Response

55 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Vertical Response

Vertical Response is well-suited for organizations on a tight budget, and organizations who can hire a developer to create custom templates. For those in the middle, it is not as user-friendly as other options.
Maggie Karl profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Vertical Response
7.6
WYSIWYG email editor
ActiveCampaign
7.7
Vertical Response
4.5
Dynamic content
ActiveCampaign
7.4
Vertical Response
10.0
Ability to test dynamic content
ActiveCampaign
7.5
Vertical Response
Landing pages
ActiveCampaign
6.7
Vertical Response
6.0
A/B testing
ActiveCampaign
7.2
Vertical Response
7.0
Mobile optimization
ActiveCampaign
7.7
Vertical Response
10.0
Email deliverability
ActiveCampaign
8.3
Vertical Response
6.9
List management
ActiveCampaign
8.1
Vertical Response
8.8
Triggered drip sequences
ActiveCampaign
9.3
Vertical Response
8.0

Reporting & Analytics

ActiveCampaign
7.0
Vertical Response
6.3
Dashboards
ActiveCampaign
7.1
Vertical Response
5.3
Standard reports
ActiveCampaign
7.3
Vertical Response
5.5
Custom reports
ActiveCampaign
6.7
Vertical Response
8.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.
Yolanda Vann profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vertical Response8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner profile photo

Usability

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

No score
No answers yet
No answers on this topic
Vertical Response8.0
Based on 4 answers
Customer Service and Support have been great, so far.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • VR gave us a better picture of who was opening our emails and what caught their attention.
  • We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
  • It helped us manage our unsubscribes in an easy and timely manner.
Aubrey Blankenship profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details