ActiveCampaign vs Vertical Response | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 314 reviews and ratings

Score 8.7 out of 10

Based on 62 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Vertical Response

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Vertical Response

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Vertical Response

Calendaring

Event/webinar marketing

ActiveCampaign

Vertical Response

Social sharing and campaigns

Social profile integration

ActiveCampaign

Vertical Response

Dashboards

Standard reports

Custom reports

ActiveCampaign

Vertical Response

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.

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President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.

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Marketing Manager

KryterionHealth, Wellness and Fitness, 51-200 employees

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Cons

It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.

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Co-Owner

Terroir Seeds | Underwood GardensHorticulture, 1-10 employees

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The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

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Contracts and Grants Manager

Alternatives, Inc. (Chicago)11-50 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 8 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Vertical Response 8.6

Based on 20 answers

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

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Business Analyst

Marcus Hotels & Resorts1001-5000 employees

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Usability

ActiveCampaign 8.1

Based on 17 answers

It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Vertical Response 9.0

Based on 5 answers

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

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Reliability and Availability

ActiveCampaign 9.3

Based on 2 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Vertical Response 10.0

Based on 1 answer

Never had an issue with uptime

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

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Performance

ActiveCampaign 7.8

Based on 2 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Vertical Response 10.0

Based on 1 answer

No issues

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

View all 1 answers on this topic

Support Rating

ActiveCampaign 8.4

Based on 19 answers

Any time I've reached out to support they've been extremely helpful. I've used the chat feature (when something was urgent) and email support (when the problem could wait). Every time they understood what issue I was having and how to fix it quickly. A++

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Founder TrueMoneySaver.com

TrueMoneySaver.comFinancial Services, 1-10 employees

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Vertical Response 8.0

Based on 4 answers

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

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Online Training

No score

No answers yet

No answers on this topic

Vertical Response 9.0

Based on 1 answer

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

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Verified User

Board Member in Information Technology

Information Technology and Services Company, 1-10 employees

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Implementation Rating

ActiveCampaign 7.1

Based on 3 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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Vertical Response 10.0

Based on 4 answers

Salesforce integration never worked right. We had to abandon.

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Verified User

Professional in Customer Service

Computer Software Company, 51-200 employees

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Alternatives Considered

We had a brief and very disappointing relationship with Infusionsoft a few years ago. They struggled in vain trying to get an API properly configured so that we could move data through one of our flagship web sites. After about half a dozen fruitless iterations, they gave up, we canceled our contract, and we went our separate ways. With ActiveCampaign, however, integration has never been a significant problem. Just being able to USE the software obviously makes a big difference! We've also been consistently pleased with the capabilities and support provided by ActiveCampaign. And it's much, much less expensive than Infusionsoft as well.

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Editor & Publisher

FinancialCyclesWeekly.comPublishing, 1-10 employees

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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Co-Owner, Executive Director of Marketing & Public Relations

New Media Vegas, LLCMarketing & Advertising, 1-10 employees

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Scalability

ActiveCampaign 9.3

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.

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Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

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We were able to blast out promotions our company was having to customers which created an increase in business.
By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

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Verified User

Manager in Marketing

Transportation/Trucking/Railroad Company, 51-200 employees

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Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Vertical Response Editions & Modules

—

Additional Pricing Details

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Rating Summary

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

ActiveCampaign

Vertical Response

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