What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
56 Ratings
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Score 7.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Vertical Response
9.2
WYSIWYG email editor
ActiveCampaign
7.7
Vertical Response
10.0
Dynamic content
ActiveCampaign
7.5
Vertical Response
10.0
Ability to test dynamic content
ActiveCampaign
7.7
Vertical Response
10.0
Landing pages
ActiveCampaign
6.8
Vertical Response
7.0
A/B testing
ActiveCampaign
7.4
Vertical Response
8.0
Mobile optimization
ActiveCampaign
7.8
Vertical Response
10.0
Email deliverability
ActiveCampaign
8.3
Vertical Response
10.0
List management
ActiveCampaign
8.3
Vertical Response
10.0
Triggered drip sequences
ActiveCampaign
9.3
Vertical Response
8.0

Reporting & Analytics

ActiveCampaign
7.2
Vertical Response
10.0
Dashboards
ActiveCampaign
7.2
Vertical Response
10.0
Standard reports
ActiveCampaign
7.4
Vertical Response
10.0
Custom reports
ActiveCampaign
7.0
Vertical Response
10.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
No photo available

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.
Yolanda Vann profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response8.6
Based on 20 answers
I was extremely happy with this program. Emails and easy to set up and the reporting is also nice
Yolanda Vann profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
Vertical Response10.0
Based on 4 answers
Click a few buttons in salesforce & it's in place.
Michael Wilson profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement this software at three other winery properties because there is nothing else I want to use
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo
  • VR gave us a better picture of who was opening our emails and what caught their attention.
  • We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
  • It helped us manage our unsubscribes in an easy and timely manner.
Aubrey Blankenship profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details