What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
56 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Vertical Response
9.2
WYSIWYG email editor
ActiveCampaign
7.7
Vertical Response
10.0
Dynamic content
ActiveCampaign
7.3
Vertical Response
10.0
Ability to test dynamic content
ActiveCampaign
7.4
Vertical Response
10.0
Landing pages
ActiveCampaign
6.7
Vertical Response
7.0
A/B testing
ActiveCampaign
7.1
Vertical Response
8.0
Mobile optimization
ActiveCampaign
7.7
Vertical Response
10.0
Email deliverability
ActiveCampaign
8.3
Vertical Response
10.0
List management
ActiveCampaign
8.1
Vertical Response
10.0
Triggered drip sequences
ActiveCampaign
9.3
Vertical Response
8.0

Reporting & Analytics

ActiveCampaign
7.0
Vertical Response
10.0
Dashboards
ActiveCampaign
7.0
Vertical Response
10.0
Standard reports
ActiveCampaign
7.2
Vertical Response
10.0
Custom reports
ActiveCampaign
6.8
Vertical Response
10.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
No photo available

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
Nichole Fabbro profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Vertical Response8.6
Based on 20 answers
Vertical Response would not be my first choice of email marketing platforms but there is little out there that has the type of quality platform for the price that you pay. I no longer use Vertical Response since I transitioned to a different job. I am evaluating email marketing platforms right now and have identified platforms I like more. If I start using Vertical Response again it will only be because I could not get a budget approved for something better
Aubrey Blankenship profile photo

Usability

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

No score
No answers yet
No answers on this topic
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

No score
No answers yet
No answers on this topic
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

No score
No answers yet
No answers on this topic
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Improved customer communications.
  • Reduced email creation time.
  • More robust analytics and insight.
Brent Hall profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details