What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
696 Ratings
23 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
696 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Vtiger

I would rate Vtiger with 9/10 simply because:
  • It is fast
  • It s easy to use
  • It gets updated quite often with new features
  • It is very customizable
Miguel Nuñez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Vtiger
WYSIWYG email editor
ActiveCampaign
8.0
Vtiger
Dynamic content
ActiveCampaign
8.6
Vtiger
Ability to test dynamic content
ActiveCampaign
8.1
Vtiger
Landing pages
ActiveCampaign
7.2
Vtiger
A/B testing
ActiveCampaign
8.7
Vtiger
Mobile optimization
ActiveCampaign
8.3
Vtiger
Email deliverability reporting
ActiveCampaign
9.0
Vtiger
List management
ActiveCampaign
8.9
Vtiger
Triggered drip sequences
ActiveCampaign
9.3
Vtiger

Lead Management

ActiveCampaign
8.5
Vtiger
Lead nurturing
ActiveCampaign
8.8
Vtiger
Lead scoring and grading
ActiveCampaign
8.3
Vtiger
Data quality management
ActiveCampaign
8.4
Vtiger
Automated sales alerts and tasks
ActiveCampaign
8.6
Vtiger

Campaign Management

ActiveCampaign
8.3
Vtiger
Calendaring
ActiveCampaign
8.0
Vtiger
Event/webinar marketing
ActiveCampaign
8.6
Vtiger

Social Media Marketing

ActiveCampaign
8.6
Vtiger
Social sharing and campaigns
ActiveCampaign
8.7
Vtiger
Social profile integration
ActiveCampaign
8.5
Vtiger

Reporting & Analytics

ActiveCampaign
8.6
Vtiger
Dashboards
ActiveCampaign
8.7
Vtiger
Standard reports
ActiveCampaign
8.6
Vtiger
Custom reports
ActiveCampaign
8.5
Vtiger

Platform & Infrastructure

ActiveCampaign
8.8
Vtiger
API
ActiveCampaign
8.9
Vtiger
Role-based workflow & approvals
ActiveCampaign
8.5
Vtiger
Customizability
ActiveCampaign
8.7
Vtiger
Integration with Salesforce.com
ActiveCampaign
8.8
Vtiger
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Vtiger
Integration with SugarCRM
ActiveCampaign
8.8
Vtiger

Sales Force Automation

ActiveCampaign
Vtiger
7.7
Customer data management / contact management
ActiveCampaign
Vtiger
8.4
Workflow management
ActiveCampaign
Vtiger
6.8
Opportunity management
ActiveCampaign
Vtiger
6.9
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Vtiger
7.6
Contract management
ActiveCampaign
Vtiger
7.2
Quote & order management
ActiveCampaign
Vtiger
7.5
Interaction tracking
ActiveCampaign
Vtiger
9.6

Customer Service & Support

ActiveCampaign
Vtiger
8.1
Case management
ActiveCampaign
Vtiger
7.7
Help desk management
ActiveCampaign
Vtiger
8.6

Marketing Automation

ActiveCampaign
Vtiger
9.4
Lead management
ActiveCampaign
Vtiger
9.3
Email marketing
ActiveCampaign
Vtiger
9.6

CRM Project Management

ActiveCampaign
Vtiger
8.7
Task management
ActiveCampaign
Vtiger
8.0
Billing and invoicing management
ActiveCampaign
Vtiger
9.2
Reporting
ActiveCampaign
Vtiger
9.0

CRM Reporting & Analytics

ActiveCampaign
Vtiger
9.5
Forecasting
ActiveCampaign
Vtiger
9.0
Pipeline visualization
ActiveCampaign
Vtiger
10.0
Customizable reports
ActiveCampaign
Vtiger
9.6

Customization

ActiveCampaign
Vtiger
7.9
Custom fields
ActiveCampaign
Vtiger
7.9
Custom objects
ActiveCampaign
Vtiger
8.5
API for custom integration
ActiveCampaign
Vtiger
7.2

Social CRM

ActiveCampaign
Vtiger
6.0
Social engagement
ActiveCampaign
Vtiger
6.0

Platform

ActiveCampaign
Vtiger
5.3
Mobile access
ActiveCampaign
Vtiger
5.3

Security

ActiveCampaign
Vtiger
8.6
Role-based user permissions
ActiveCampaign
Vtiger
8.6

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Vtiger

  • Automatic Updates - Notifications when updates are made to projects helps all parties stay on task and understand where each project stands in terms of completion.
  • Flexibility and Customization - We have been successful in customizing the different fields in vTiger to match our specific needs, whether in the sales section, tickets section, and projects section.
  • Reporting - The ability to create customized reports is great and very useful to management to understand areas that may need attention.
  • Support - If you have a question, the vTiger support team is outstanding in terms of responses and ensuring that your issues is resolved. In addition, they are frequently releasing updates and upgrades to the product.
Geoff Yeagley | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Vtiger

  • Though you can create reports however you want, they may need to come out in multiple files. I wish this could be aggregated.
  • It's still very simple. There is room for improvement with the setup of the admin panel.
  • The dropdowns function funny when scrolled down. It's picky but it's frustrating.
  • The search function could be improved.
Ellen Evans | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Vtiger

Vtiger 9.0
Based on 1 answer
It is as good as you could expect for a company that operates from another continent. Emails are quickly responded to and do not usually require additional questions or answers. It is quite rare for a company of their size to be as responsive as they are and that makes them a sound choice to deal with.
Thomas Olesen | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Vtiger

The selection of Vtiger as CRM wasn't on my hands. The decision was made before I arrived to the company. Nevertheless, I know that the pricing was one of the main reasons and the overall performance of Vtiger. It was feature on the top of Gartner's Magic Quadrant. And the reviews were very helpful
Nomar Norono | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Vtiger

  • The reasonable cost and integrated features have made our sales process much more efficient than disparate CMR, email campaign, quoting, invoicing, and payment systems.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Vtiger

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Vtiger Editions & Modules

Edition
Sales Starter$101
Sales Professional$201
Support Starter$101
Support Professional$201
Ultimate$301
  1. / user / month
Additional Pricing Details
Discounts are provided for both annual subscriptions, and for high volume users.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Vtiger
7.6

Likelihood to Renew

ActiveCampaign
9.0
Vtiger

Usability

ActiveCampaign
8.2
Vtiger

Reliability and Availability

ActiveCampaign
9.1
Vtiger

Performance

ActiveCampaign
8.6
Vtiger

Support Rating

ActiveCampaign
6.5
Vtiger
9.0

In-Person Training

ActiveCampaign
7.3
Vtiger

Implementation Rating

ActiveCampaign
8.5
Vtiger

Scalability

ActiveCampaign
8.8
Vtiger

Add comparison