What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
300 Ratings
23 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
300 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Vtiger

I would rate Vtiger with 9/10 simply because:
  • It is fast
  • It s easy to use
  • It gets updated quite often with new features
  • It is very customizable
Miguel Nuñez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Vtiger
WYSIWYG email editor
ActiveCampaign
8.1
Vtiger
Dynamic content
ActiveCampaign
8.3
Vtiger
Ability to test dynamic content
ActiveCampaign
7.9
Vtiger
Landing pages
ActiveCampaign
7.1
Vtiger
A/B testing
ActiveCampaign
8.5
Vtiger
Mobile optimization
ActiveCampaign
8.2
Vtiger
Email deliverability reporting
ActiveCampaign
8.8
Vtiger
List management
ActiveCampaign
8.6
Vtiger
Triggered drip sequences
ActiveCampaign
9.4
Vtiger

Lead Management

ActiveCampaign
7.8
Vtiger
Lead nurturing
ActiveCampaign
7.7
Vtiger
Lead scoring and grading
ActiveCampaign
7.8
Vtiger
Data quality management
ActiveCampaign
7.2
Vtiger
Automated sales alerts and tasks
ActiveCampaign
8.3
Vtiger

Campaign Management

ActiveCampaign
7.9
Vtiger
Calendaring
ActiveCampaign
7.1
Vtiger
Event/webinar marketing
ActiveCampaign
8.7
Vtiger

Social Media Marketing

ActiveCampaign
8.2
Vtiger
Social sharing and campaigns
ActiveCampaign
8.8
Vtiger
Social profile integration
ActiveCampaign
7.6
Vtiger

Reporting & Analytics

ActiveCampaign
7.8
Vtiger
Dashboards
ActiveCampaign
7.9
Vtiger
Standard reports
ActiveCampaign
7.8
Vtiger
Custom reports
ActiveCampaign
7.7
Vtiger

Platform & Infrastructure

ActiveCampaign
8.2
Vtiger
API
ActiveCampaign
8.8
Vtiger
Role-based workflow & approvals
ActiveCampaign
7.9
Vtiger
Customizability
ActiveCampaign
7.8
Vtiger
Integration with Salesforce.com
ActiveCampaign
8.1
Vtiger
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Vtiger
Integration with SugarCRM
ActiveCampaign
8.2
Vtiger

Sales Force Automation

ActiveCampaign
Vtiger
7.7
Customer data management / contact management
ActiveCampaign
Vtiger
8.5
Workflow management
ActiveCampaign
Vtiger
6.8
Opportunity management
ActiveCampaign
Vtiger
6.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Vtiger
7.4
Contract management
ActiveCampaign
Vtiger
7.3
Quote & order management
ActiveCampaign
Vtiger
7.8
Interaction tracking
ActiveCampaign
Vtiger
9.5

Customer Service & Support

ActiveCampaign
Vtiger
7.8
Case management
ActiveCampaign
Vtiger
7.4
Help desk management
ActiveCampaign
Vtiger
8.2

Marketing Automation

ActiveCampaign
Vtiger
9.2
Lead management
ActiveCampaign
Vtiger
8.9
Email marketing
ActiveCampaign
Vtiger
9.5

CRM Project Management

ActiveCampaign
Vtiger
8.8
Task management
ActiveCampaign
Vtiger
8.0
Billing and invoicing management
ActiveCampaign
Vtiger
9.3
Reporting
ActiveCampaign
Vtiger
9.0

CRM Reporting & Analytics

ActiveCampaign
Vtiger
9.5
Forecasting
ActiveCampaign
Vtiger
8.9
Pipeline visualization
ActiveCampaign
Vtiger
10.0
Customizable reports
ActiveCampaign
Vtiger
9.5

Customization

ActiveCampaign
Vtiger
7.9
Custom fields
ActiveCampaign
Vtiger
7.8
Custom objects
ActiveCampaign
Vtiger
8.6
API for custom integration
ActiveCampaign
Vtiger
7.3

Social CRM

ActiveCampaign
Vtiger
5.9
Social engagement
ActiveCampaign
Vtiger
5.9

Platform

ActiveCampaign
Vtiger
5.6
Mobile access
ActiveCampaign
Vtiger
5.6

Security

ActiveCampaign
Vtiger
8.7
Role-based user permissions
ActiveCampaign
Vtiger
8.7

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Vtiger

  • Automatic Updates - Notifications when updates are made to projects helps all parties stay on task and understand where each project stands in terms of completion.
  • Flexibility and Customization - We have been successful in customizing the different fields in vTiger to match our specific needs, whether in the sales section, tickets section, and projects section.
  • Reporting - The ability to create customized reports is great and very useful to management to understand areas that may need attention.
  • Support - If you have a question, the vTiger support team is outstanding in terms of responses and ensuring that your issues is resolved. In addition, they are frequently releasing updates and upgrades to the product.
Geoff Yeagley | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Vtiger

  • Though you can create reports however you want, they may need to come out in multiple files. I wish this could be aggregated.
  • It's still very simple. There is room for improvement with the setup of the admin panel.
  • The dropdowns function funny when scrolled down. It's picky but it's frustrating.
  • The search function could be improved.
Ellen Evans | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.4
Based on 8 answers
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Kati Kiefer | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 10 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Vtiger

Vtiger 9.0
Based on 1 answer
It is as good as you could expect for a company that operates from another continent. Emails are quickly responded to and do not usually require additional questions or answers. It is quite rare for a company of their size to be as responsive as they are and that makes them a sound choice to deal with.
Thomas Olesen | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Vtiger

The selection of Vtiger as CRM wasn't on my hands. The decision was made before I arrived to the company. Nevertheless, I know that the pricing was one of the main reasons and the overall performance of Vtiger. It was feature on the top of Gartner's Magic Quadrant. And the reviews were very helpful
Nomar Norono | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vtiger

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Vtiger

  • The reasonable cost and integrated features have made our sales process much more efficient than disparate CMR, email campaign, quoting, invoicing, and payment systems.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Vtiger

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* / user / month

Vtiger Editions & Modules

Edition
Sales Starter$101
Sales Professional$201
Support Starter$101
Support Professional$201
Ultimate$301
  1. / user / month
Additional Pricing Details
Discounts are provided for both annual subscriptions, and for high volume users.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Vtiger
7.6

Likelihood to Renew

ActiveCampaign
9.1
Vtiger

Usability

ActiveCampaign
8.4
Vtiger

Reliability and Availability

ActiveCampaign
9.4
Vtiger

Performance

ActiveCampaign
8.1
Vtiger

Support Rating

ActiveCampaign
8.9
Vtiger
9.0

Implementation Rating

ActiveCampaign
7.4
Vtiger

Scalability

ActiveCampaign
9.4
Vtiger

Add comparison