What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
849 Ratings
31 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
849 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Vtiger

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Vtiger

    100%
    Vtiger ranks higher in 7/7 features

    Customer data management / contact management

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Workflow management

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Opportunity management

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Contract management

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Quote & order management

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Interaction tracking

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.5

    Vtiger

    95%
    Vtiger ranks higher in 2/2 features

    Case management

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Help desk management

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Vtiger

    100%
    Vtiger ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Email marketing

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Vtiger

    100%
    Vtiger ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Reporting

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.7

    Vtiger

    97%
    Vtiger ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Customizable reports

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.3

    Vtiger

    93%
    Vtiger ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Custom objects

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    API for custom integration

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Vtiger

    100%
    Vtiger ranks higher in 1/1 features

    Social engagement

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.0

    Vtiger

    50%
    Vtiger ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.0

    Vtiger

    90%
    Vtiger ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Attribute Ratings

    • Vtiger is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    10.0

    Vtiger

    100%
    8 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Vtiger

    N/A
    0 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    10.0

    Vtiger

    100%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Vtiger

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Vtiger

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    10.0

    Vtiger

    100%
    3 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Vtiger

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Vtiger

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Vtiger

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Vtiger

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    Vtiger

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Vtiger

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Vtiger

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Vtiger

    vTiger packs a ton of functionality and capability, but the challenge is getting there. In today's day where everyone is doing more with less, having a solution that meets a couple specific needs and does that well is essential. To me, at times I feel as though vTiger is trying to be a "jack of all trades" solution which ultimately ends up making it more confusing to use. However, on the flip side of that, if you take the time to learn everything about vTiger, I am sure it is an awesome tool but there is a learning curve associated with it. Finally, I would like to see more integrations with other vendors moving forward so if we cannot use vTiger for everything, at least it would have the ability to "talk" with other programs.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Vtiger

    • User-friendly interface.
    • Reliable tracking system and alerts to maintain overall control of the proceses.
    • Meets all the needs of the average company.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Vtiger

    • Though you can create reports however you want, they may need to come out in multiple files. I wish this could be aggregated.
    • It's still very simple. There is room for improvement with the setup of the admin panel.
    • The dropdowns function funny when scrolled down. It's picky but it's frustrating.
    • The search function could be improved.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Vtiger

    Starting Price

    $28 per month per user

    Editions & Modules

    Vtiger editions and modules pricing
    EditionModules
    One Professional - Standard$421
    One Enterprise - Standard$582
    One Professional - Single App$283
    One Enterprise - Single App$424

    Footnotes

    1. per month per user
    2. per month per user
    3. per month per user
    4. per month per user

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $10

    Additional Details

    Discounts are provided for both annual subscriptions, and for high volume users.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Vtiger

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Vtiger

    I love this CRM, very user friendly. Not conflict and easy to generate the date for reporting.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Vtiger

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Vtiger

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Vtiger

    It is as good as you could expect for a company that operates from another continent. Emails are quickly responded to and do not usually require additional questions or answers. It is quite rare for a company of their size to be as responsive as they are and that makes them a sound choice to deal with.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Vtiger

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Vtiger

    VTiger had better overall cost and native capabilities that other solutions lacked. We used Nutshell CRM for over a year. It was a very efficient contact management system, but it seemed that if we needed to do anything but record contacts, we had to use an add-on. We spent a lot of time exporting and importing between different services. Quoting, invoicing, and payments all had to be manually transferred to our accounting system. It was very frustrating
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Vtiger

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Vtiger

    • Integration Across the Organization - What started out as just a CRM tool for sales is now being used for ticket management and project management.
    • Steep Learning Curve - It is not as intuitive out of the box and really requires a dedicated person to be a vTiger expert which can be challenging and time consuming.
    • Reliability - Sometimes features that worked yesterday don't work today, thus causing more time to complete the same exact task that was done previously. The thing that comes to mind specifically is the main search box as 1/2 the time it works, 1/2 the time it doesn't work.
    Read full review

    Screenshots

    Add comparison