What users are saying about
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Top Rated
684 Ratings
10 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
10 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Wishpond
8.1
WYSIWYG email editor
ActiveCampaign
8.1
Wishpond
8.5
Dynamic content
ActiveCampaign
8.5
Wishpond
7.0
Ability to test dynamic content
ActiveCampaign
8.0
Wishpond
7.5
Landing pages
ActiveCampaign
7.1
Wishpond
9.5
A/B testing
ActiveCampaign
8.7
Wishpond
8.0
Mobile optimization
ActiveCampaign
8.2
Wishpond
7.5
Email deliverability reporting
ActiveCampaign
8.9
Wishpond
7.5
List management
ActiveCampaign
8.8
Wishpond
8.5
Triggered drip sequences
ActiveCampaign
9.1
Wishpond
8.5

Lead Management

ActiveCampaign
8.5
Wishpond
8.1
Lead nurturing
ActiveCampaign
8.8
Wishpond
8.5
Lead scoring and grading
ActiveCampaign
8.4
Wishpond
9.0
Data quality management
ActiveCampaign
8.2
Wishpond
8.5
Automated sales alerts and tasks
ActiveCampaign
8.6
Wishpond
6.5

Campaign Management

ActiveCampaign
7.9
Wishpond
Calendaring
ActiveCampaign
7.7
Wishpond
Event/webinar marketing
ActiveCampaign
8.1
Wishpond

Social Media Marketing

ActiveCampaign
8.3
Wishpond
9.5
Social sharing and campaigns
ActiveCampaign
8.4
Wishpond
9.5
Social profile integration
ActiveCampaign
8.1
Wishpond

Reporting & Analytics

ActiveCampaign
8.5
Wishpond
9.0
Dashboards
ActiveCampaign
8.5
Wishpond
Standard reports
ActiveCampaign
8.6
Wishpond
9.0
Custom reports
ActiveCampaign
8.3
Wishpond

Platform & Infrastructure

ActiveCampaign
8.7
Wishpond
7.6
API
ActiveCampaign
8.7
Wishpond
8.0
Role-based workflow & approvals
ActiveCampaign
8.4
Wishpond
8.0
Customizability
ActiveCampaign
8.6
Wishpond
8.0
Integration with Salesforce.com
ActiveCampaign
8.6
Wishpond
6.4
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Wishpond
Integration with SugarCRM
ActiveCampaign
8.8
Wishpond

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Wishpond

  • The marketing tool is still not very intuitive
  • We still don’t know how to use the contest feature
  • We wish we could have more elements to add to our landing pages
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Wishpond

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
José Ricardo Pacheco Vieyra | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Wishpond

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.
Alison Walkley | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Wishpond
8.5

Likelihood to Renew

ActiveCampaign
9.1
Wishpond

Usability

ActiveCampaign
8.1
Wishpond

Reliability and Availability

ActiveCampaign
9.1
Wishpond

Performance

ActiveCampaign
8.6
Wishpond

Support Rating

ActiveCampaign
6.7
Wishpond

In-Person Training

ActiveCampaign
7.3
Wishpond

Implementation Rating

ActiveCampaign
8.5
Wishpond

Scalability

ActiveCampaign
8.8
Wishpond

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