What users are saying about
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Top Rated
705 Ratings
24 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
24 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Workamajig

If you're looking for a system to help you address accounting that's not suited for marketing agency structures, this is the right tool. It is a bit cumbersome, but it has streamlined our reporting, billing, estimating, and tracking. As for project management, it's great that it integrates with the estimating and finances, but it's just not enjoyable to use. The interface is clunky. So if project management is your main criteria, I'd choose something else. We would never use it to collaborate with clients either because I'd be afraid of making them frustrated by the tool, so we use Basecamp to do that.
Dacia Coffey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Workamajig
WYSIWYG email editor
ActiveCampaign
8.1
Workamajig
Dynamic content
ActiveCampaign
8.6
Workamajig
Ability to test dynamic content
ActiveCampaign
8.1
Workamajig
Landing pages
ActiveCampaign
7.2
Workamajig
A/B testing
ActiveCampaign
8.7
Workamajig
Mobile optimization
ActiveCampaign
8.4
Workamajig
Email deliverability reporting
ActiveCampaign
9.0
Workamajig
List management
ActiveCampaign
8.9
Workamajig
Triggered drip sequences
ActiveCampaign
9.3
Workamajig

Lead Management

ActiveCampaign
8.5
Workamajig
Lead nurturing
ActiveCampaign
8.8
Workamajig
Lead scoring and grading
ActiveCampaign
8.3
Workamajig
Data quality management
ActiveCampaign
8.4
Workamajig
Automated sales alerts and tasks
ActiveCampaign
8.6
Workamajig

Campaign Management

ActiveCampaign
8.3
Workamajig
Calendaring
ActiveCampaign
8.0
Workamajig
Event/webinar marketing
ActiveCampaign
8.6
Workamajig

Social Media Marketing

ActiveCampaign
8.6
Workamajig
Social sharing and campaigns
ActiveCampaign
8.7
Workamajig
Social profile integration
ActiveCampaign
8.5
Workamajig

Reporting & Analytics

ActiveCampaign
8.6
Workamajig
Dashboards
ActiveCampaign
8.7
Workamajig
Standard reports
ActiveCampaign
8.7
Workamajig
Custom reports
ActiveCampaign
8.5
Workamajig

Platform & Infrastructure

ActiveCampaign
8.8
Workamajig
API
ActiveCampaign
9.0
Workamajig
Role-based workflow & approvals
ActiveCampaign
8.5
Workamajig
Customizability
ActiveCampaign
8.7
Workamajig
Integration with Salesforce.com
ActiveCampaign
8.8
Workamajig
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Workamajig
Integration with SugarCRM
ActiveCampaign
8.8
Workamajig

Project Management

ActiveCampaign
Workamajig
6.6
Task Management
ActiveCampaign
Workamajig
7.7
Resource Management
ActiveCampaign
Workamajig
6.9
Gantt Charts
ActiveCampaign
Workamajig
6.3
Scheduling
ActiveCampaign
Workamajig
6.5
Workflow Automation
ActiveCampaign
Workamajig
4.6
Team Collaboration
ActiveCampaign
Workamajig
7.2
Support for Agile Methodology
ActiveCampaign
Workamajig
6.1
Support for Waterfall Methodology
ActiveCampaign
Workamajig
7.4
Document Management
ActiveCampaign
Workamajig
8.2
Email integration
ActiveCampaign
Workamajig
7.3
Mobile Access
ActiveCampaign
Workamajig
4.8
Timesheet Tracking
ActiveCampaign
Workamajig
7.9
Change request and Case Management
ActiveCampaign
Workamajig
4.7
Budget and Expense Management
ActiveCampaign
Workamajig
7.0

Professional Services Automation

ActiveCampaign
Workamajig
7.2
Quotes/estimates
ActiveCampaign
Workamajig
7.0
Invoicing
ActiveCampaign
Workamajig
7.8
Project & financial reporting
ActiveCampaign
Workamajig
8.8
Integration with accounting software
ActiveCampaign
Workamajig
5.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Workamajig

  • The Platinum version has a particularly robust time tracking system, down to a 'timer' function that can be critical for an agency like mine where you want to be accountable for billing a client arruately
  • The ability to make projects available only to those who are permitted to assign their time to it has apparently been very helpful during our revenue reconciliation meetings where time incurred is reviewed against scope
  • The mobile app, while I still feel needs some work, is pretty handy for a quick calendar check if I'm in a client meeting and cannot utilize my browser to get information
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Workamajig

  • WMJ's interface is dated. Despite an html5 driven "sheets"-based interface, it takes a lot of time and effort to manage the interface, which could be streamlined considerably. On a UX/UI scale of 1 to 10, with 10 being the best, WMJ would earn a 6 from me.
  • Despite the amount of documentation available, there is a distinct lack of clarity in that documentation, and it doesn't fully cover everything you would expect. Branching thoughts, for instance, are not addressed. Additionally, because there are two editions of the software online, there are two support sites that aren't sequestered. So information from both commingles, creating confusion.
  • Support is available on an email and phone basis. They strongly encourage you to use email, however, and they are resistant to phone time. This is likely because the support staff is limited in number, but has a great depth of knowledge. If you want immediate phone support, however, YOU ARE OUT OF LUCK. You are placed in a queue and the odds of same-day help are low. For email, the response is usually within an hour, but when you are stuck with a configuration issue, or need to generate a report and don't know how to do something, waiting is not optimal. That said, the support team is TERRIFIC.
Scott Millen | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Workamajig

Workamajig was definitely a lot easier to keep track of projects, timesheets, and out of office calendars all in one. ClickUp and Zoho were good for project management but JIG definitely has more to offer and it's a little easier to clean. Keeping track of campaigns is much easier in JIG as it assigns project numbers and task numbers to each assignment.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Workamajig

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Workamajig

  • Workamajig allows for a more flexible, productive workflow, especially for people working remotely.
  • Team members on a project are more aware of budgeted hours and timelines because of the various alerts.
  • Workamajig is such a timesaver because it's such an easy quick reference on current or past projects.
Annie Koelker | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Workamajig

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Workamajig Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Workamajig
7.5

Likelihood to Renew

ActiveCampaign
9.0
Workamajig

Usability

ActiveCampaign
8.2
Workamajig

Reliability and Availability

ActiveCampaign
9.1
Workamajig

Performance

ActiveCampaign
8.6
Workamajig

Support Rating

ActiveCampaign
6.5
Workamajig

In-Person Training

ActiveCampaign
7.3
Workamajig

Implementation Rating

ActiveCampaign
8.5
Workamajig

Scalability

ActiveCampaign
8.8
Workamajig

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