What users are saying about
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Top Rated
705 Ratings
47 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
47 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

WORKetc

If you are looking for a way to organize customer data and projects across regions, then WORK[etc] will get the job done. For our company, the country is divided into 3 regions and each region has a team of workers in charge of providing ongoing support services to that region. WORK[etc] has organized our company exponentially and given us a solid database to pull from to ensure we're meeting contractual requirements, providing timely deliverables and staying ahead of the game. Because I only work in a service industry, I don't know if WORK[etc] would be appropriate for product based companies, However, if you were offering anything [product or service] that required online support, the system will function well.
Melissa Bailey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
WORKetc
WYSIWYG email editor
ActiveCampaign
8.1
WORKetc
Dynamic content
ActiveCampaign
8.6
WORKetc
Ability to test dynamic content
ActiveCampaign
8.1
WORKetc
Landing pages
ActiveCampaign
7.2
WORKetc
A/B testing
ActiveCampaign
8.7
WORKetc
Mobile optimization
ActiveCampaign
8.4
WORKetc
Email deliverability reporting
ActiveCampaign
9.0
WORKetc
List management
ActiveCampaign
8.9
WORKetc
Triggered drip sequences
ActiveCampaign
9.3
WORKetc

Lead Management

ActiveCampaign
8.5
WORKetc
Lead nurturing
ActiveCampaign
8.8
WORKetc
Lead scoring and grading
ActiveCampaign
8.3
WORKetc
Data quality management
ActiveCampaign
8.4
WORKetc
Automated sales alerts and tasks
ActiveCampaign
8.6
WORKetc

Campaign Management

ActiveCampaign
8.3
WORKetc
Calendaring
ActiveCampaign
8.0
WORKetc
Event/webinar marketing
ActiveCampaign
8.6
WORKetc

Social Media Marketing

ActiveCampaign
8.6
WORKetc
Social sharing and campaigns
ActiveCampaign
8.7
WORKetc
Social profile integration
ActiveCampaign
8.5
WORKetc

Reporting & Analytics

ActiveCampaign
8.6
WORKetc
Dashboards
ActiveCampaign
8.7
WORKetc
Standard reports
ActiveCampaign
8.7
WORKetc
Custom reports
ActiveCampaign
8.5
WORKetc

Platform & Infrastructure

ActiveCampaign
8.8
WORKetc
API
ActiveCampaign
9.0
WORKetc
Role-based workflow & approvals
ActiveCampaign
8.5
WORKetc
Customizability
ActiveCampaign
8.7
WORKetc
Integration with Salesforce.com
ActiveCampaign
8.8
WORKetc
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
WORKetc
Integration with SugarCRM
ActiveCampaign
8.8
WORKetc

Sales Force Automation

ActiveCampaign
WORKetc
7.9
Customer data management / contact management
ActiveCampaign
WORKetc
8.6
Workflow management
ActiveCampaign
WORKetc
8.3
Opportunity management
ActiveCampaign
WORKetc
7.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
WORKetc
7.9
Contract management
ActiveCampaign
WORKetc
7.3
Quote & order management
ActiveCampaign
WORKetc
8.1
Interaction tracking
ActiveCampaign
WORKetc
7.8
Channel / partner relationship management
ActiveCampaign
WORKetc
7.3

Customer Service & Support

ActiveCampaign
WORKetc
8.3
Case management
ActiveCampaign
WORKetc
9.0
Call center management
ActiveCampaign
WORKetc
7.3
Help desk management
ActiveCampaign
WORKetc
8.5

Marketing Automation

ActiveCampaign
WORKetc
7.4
Lead management
ActiveCampaign
WORKetc
7.7
Email marketing
ActiveCampaign
WORKetc
7.1

CRM Project Management

ActiveCampaign
WORKetc
8.1
Task management
ActiveCampaign
WORKetc
8.7
Billing and invoicing management
ActiveCampaign
WORKetc
7.8
Reporting
ActiveCampaign
WORKetc
7.9

CRM Reporting & Analytics

ActiveCampaign
WORKetc
7.3
Pipeline visualization
ActiveCampaign
WORKetc
7.5
Customizable reports
ActiveCampaign
WORKetc
7.2

Customization

ActiveCampaign
WORKetc
8.0
Custom fields
ActiveCampaign
WORKetc
8.4
Custom objects
ActiveCampaign
WORKetc
8.2
API for custom integration
ActiveCampaign
WORKetc
7.3

Security

ActiveCampaign
WORKetc
8.9
Single sign-on capability
ActiveCampaign
WORKetc
9.1
Role-based user permissions
ActiveCampaign
WORKetc
8.8

Social CRM

ActiveCampaign
WORKetc
7.3
Social data
ActiveCampaign
WORKetc
7.3

Platform

ActiveCampaign
WORKetc
7.5
Mobile access
ActiveCampaign
WORKetc
7.5

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

WORKetc

  • Connecting all the different methods of communicating with our clients into one place is the best part of the application to us. The Google Apps integration lets us update all of our WORK[etc] details directly from our email page which saves a huge amount of time. It lets us move back and forth freely between WORK[etc] tools and our Google Apps email, documents, calendar, etc. with ease.
  • Breaking work according to what we are doing helps us group and ungroup things as needed. Since we do tech support and so much more having the ability to connect projects, support cases, to dos, documents, discussions, and more all together makes it easy to work with the relationships of all the different activity.
  • We have found the discussion tool to be vital to moving things through quickly. There are many discussions that are just FYI while others really need a decision or answer form the team members. Discussions allows us to quickly note the people we need to answer us and what is there as an FYI. It keeps all that history so our decision process become documented easily and not lost in email chains.
Donna Grindle, CHPSE, CHPC | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

WORKetc

  • The one key issue that it doesn't solve is resource utilisation. You are able to add the number of hours that each "to do" will take but you can't allocate that to an employee and then aggregate all that up to show how much capacity you are using or have left.
  • One if its great benefits is its flexibility but that is also a drawback because there are multiple ways to do the same thing. This means that to ensure consistency across all employees having your own business procedures on how to use WORKetc is vital.
  • Some of the financial processes don't fully reflect UK practice currently. For instance it doesn't deal with VAT on expenditure well. However we have been assured that this is being resolved.
Ian Nicholson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

WORKetc

WORKetc 8.2
Based on 30 answers
We, as a company, have put a lot of time and energy into building the system to where it is for us today. With its constant improvements and our continually learning and developing, I couldn't imagine moving away from WORKetc to try a different system out. This really does give us everything that we've wanted/needed in a system without having to utilize 2-3 different products. The part that makes this so unique compared to other systems that we've used in the past is the fact that it has a project management piece built in, and that in itself is a huge driving point in why we will continue to use this.
Deanna Perkins | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

WORKetc

WORKetc 8.2
Based on 5 answers
My staff hates it, our clients require transparency and you manual have to enter notes, billing is horrific, as it does not subtotal by type - so as a T&M shop there is no way to easily see how much was spent to each matter or service type.
Marc Korody | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

WORKetc

WORKetc 9.1
Based on 3 answers
It never let me down. The support team never let me down.
Runy Calmera | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

WORKetc

WORKetc 8.2
Based on 4 answers
WORKetc compares well in regards to speed and reliability to other cloud-based products we use such as Google for Work. Compared to our old in-house based CRM, it is a superstar; faster, more reliable and easily run on a variety of browsers and smart phones. The program loads fast as do data screens for contacts, projects, invoices and more
William Mullane | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

WORKetc

WORKetc 8.2
Based on 5 answers
WORKetc offers maybe the best support in the business. Product documentation and training resources are outstanding. Support tickets or inquiries are answered quickly. If you do need to address an issue in person, it is easy to schedule a 15 or 30 minute live call with their fantastic support staff who are fast, friendly and skilled
William Mullane | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

WORKetc

WORKetc 8.2
Based on 2 answers
They know their stuff. They listen to your use cases. They get back to you.
Runy Calmera | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

WORKetc

WORKetc 9.1
Based on 2 answers
The implementation of the system was fairly easy. Because of our previous experience with a similar system, we were ready and working on the product as soon as we announced the switch. The system also allowed us to simplify our processes by integrating timesheets and project management directly into our CMS.
Jonathan Hickman | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

WORKetc

We needed a CRM that would work with US. We found WORK [etc] was exactly what we needed. being able to customize the CRM around our company and further change as we go has been the best thing about it. We haven't been locked into how it is set up and can change it very quickly.
Regan Barrett | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

WORKetc

WORKetc 8.2
Based on 2 answers
Everything is related. You can scale up your team rapidly.
Runy Calmera | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

WORKetc

  • Setting up project templates is time-consuming - if you want to do it right. Nevertheless, it is well worth it! Routine complex projects that used to require at least six people and at least as many "silos of information" are now done with two or three people, and - at most - 2 or 3 silos of information. And that's only because I haven't fully integrated the program with our Accounting programs (and there is an API for Quickbooks). I'd say the initial investment of perhaps 80 hours on my part was saved five or ten times over during our first six months, with better accuracy, accountability, and documentation. Since then, the ROI is at least 20 or 30 times annually of my time...the one thing I can't buy more of.
Keith Klein | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

WORKetc

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WORKetc Editions & Modules

Edition
Starter Edition$781
Team$1952
Foundations$3953
  1. Per Month for up to 2 Users
  2. Per month for up to 3 Users (Each extra user + $49/month)
  3. Per month for up to 5 Users (Each extra user + $59/month)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
WORKetc
7.8

Likelihood to Renew

ActiveCampaign
9.0
WORKetc
8.2

Usability

ActiveCampaign
8.2
WORKetc
8.2

Reliability and Availability

ActiveCampaign
9.1
WORKetc
9.1

Performance

ActiveCampaign
8.6
WORKetc
8.2

Support Rating

ActiveCampaign
6.5
WORKetc
8.2

In-Person Training

ActiveCampaign
7.3
WORKetc

Online Training

ActiveCampaign
WORKetc
8.2

Implementation Rating

ActiveCampaign
8.5
WORKetc
9.1

Scalability

ActiveCampaign
8.8
WORKetc
8.2

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