What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
47 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    562 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    501 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    453 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    325 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    366 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    510 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    655 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    631 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    557 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    477 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    348 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    391 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    345 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    284 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    276 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    247 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    579 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    566 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    WORKetc

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    380 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    258 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    403 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    86 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    56 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    52 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.6
    76%
    3 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.9

    WORKetc

    79%
    WORK[etc] ranks higher in 8/8 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.6
    86%
    13 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    12 Ratings

    Opportunity management

    N/A
    0 Ratings
    7.8
    78%
    10 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.9
    79%
    13 Ratings

    Contract management

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Quote & order management

    N/A
    0 Ratings
    8.1
    81%
    8 Ratings

    Interaction tracking

    N/A
    0 Ratings
    7.8
    78%
    2 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.3

    WORKetc

    83%
    WORK[etc] ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Call center management

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Help desk management

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.4

    WORKetc

    74%
    WORK[etc] ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    7.7
    77%
    10 Ratings

    Email marketing

    N/A
    0 Ratings
    7.1
    71%
    9 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    WORKetc

    81%
    WORK[etc] ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.7
    87%
    13 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    7.8
    78%
    10 Ratings

    Reporting

    N/A
    0 Ratings
    7.9
    79%
    12 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    WORKetc

    73%
    WORK[etc] ranks higher in 2/2 features

    Pipeline visualization

    N/A
    0 Ratings
    7.5
    75%
    9 Ratings

    Customizable reports

    N/A
    0 Ratings
    7.2
    72%
    11 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    WORKetc

    80%
    WORK[etc] ranks higher in 3/3 features

    Custom fields

    N/A
    0 Ratings
    8.4
    84%
    13 Ratings

    Custom objects

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.3
    73%
    10 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    WORKetc

    89%
    WORK[etc] ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Role-based user permissions

    N/A
    0 Ratings
    8.8
    88%
    11 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    WORKetc

    73%
    WORK[etc] ranks higher in 1/1 features

    Social data

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    WORKetc

    75%
    WORK[etc] ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.5
    75%
    13 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Ease of integration, Product Scalability
    • WORK[etc] is rated higher in 7 areas: Usability, Performance, Support Rating, Implementation Rating, Configurability, Vendor post-sale, Vendor pre-sale
    • ActiveCampaign and WORK[etc] are tied in 1 area: Availability

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    651 Ratings
    7.8

    WORKetc

    78%
    40 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    8.2

    WORKetc

    82%
    30 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    8.2

    WORKetc

    82%
    5 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    9.1

    WORKetc

    91%
    6 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings
    8.2

    WORKetc

    82%
    8 Ratings

    Support Rating

    6.1

    ActiveCampaign

    61%
    39 Ratings
    8.2

    WORKetc

    82%
    10 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    WORKetc

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    8.2

    WORKetc

    82%
    2 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.1

    WORKetc

    91%
    4 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings
    9.1

    WORKetc

    91%
    1 Rating

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings
    4.5

    WORKetc

    45%
    1 Rating

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings
    8.2

    WORKetc

    82%
    2 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    8.2

    WORKetc

    82%
    1 Rating

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings
    8.2

    WORKetc

    82%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    WORKetc

    If you are looking for a way to organize customer data and projects across regions, then WORK[etc] will get the job done. For our company, the country is divided into 3 regions and each region has a team of workers in charge of providing ongoing support services to that region. WORK[etc] has organized our company exponentially and given us a solid database to pull from to ensure we're meeting contractual requirements, providing timely deliverables and staying ahead of the game. Because I only work in a service industry, I don't know if WORK[etc] would be appropriate for product based companies, However, if you were offering anything [product or service] that required online support, the system will function well.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    WORKetc

    • Connecting all the different methods of communicating with our clients into one place is the best part of the application to us. The Google Apps integration lets us update all of our WORK[etc] details directly from our email page which saves a huge amount of time. It lets us move back and forth freely between WORK[etc] tools and our Google Apps email, documents, calendar, etc. with ease.
    • Breaking work according to what we are doing helps us group and ungroup things as needed. Since we do tech support and so much more having the ability to connect projects, support cases, to dos, documents, discussions, and more all together makes it easy to work with the relationships of all the different activity.
    • We have found the discussion tool to be vital to moving things through quickly. There are many discussions that are just FYI while others really need a decision or answer form the team members. Discussions allows us to quickly note the people we need to answer us and what is there as an FYI. It keeps all that history so our decision process become documented easily and not lost in email chains.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    WORKetc

    • The one key issue that it doesn't solve is resource utilisation. You are able to add the number of hours that each "to do" will take but you can't allocate that to an employee and then aggregate all that up to show how much capacity you are using or have left.
    • One if its great benefits is its flexibility but that is also a drawback because there are multiple ways to do the same thing. This means that to ensure consistency across all employees having your own business procedures on how to use WORKetc is vital.
    • Some of the financial processes don't fully reflect UK practice currently. For instance it doesn't deal with VAT on expenditure well. However we have been assured that this is being resolved.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    WORKetc

    Starting Price

    $78 per month

    Editions & Modules

    WORKetc editions and modules pricing
    EditionModules
    Starter Edition$781
    Team$1952
    Foundations$3953

    Footnotes

    1. Per Month for up to 2 Users
    2. Per month for up to 3 Users (Each extra user + $49/month)
    3. Per month for up to 5 Users (Each extra user + $59/month)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    WORKetc

    We, as a company, have put a lot of time and energy into building the system to where it is for us today. With its constant improvements and our continually learning and developing, I couldn't imagine moving away from WORKetc to try a different system out. This really does give us everything that we've wanted/needed in a system without having to utilize 2-3 different products. The part that makes this so unique compared to other systems that we've used in the past is the fact that it has a project management piece built in, and that in itself is a huge driving point in why we will continue to use this.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    WORKetc

    My staff hates it, our clients require transparency and you manual have to enter notes, billing is horrific, as it does not subtotal by type - so as a T&M shop there is no way to easily see how much was spent to each matter or service type.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    WORKetc

    It never let me down. The support team never let me down.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    WORKetc

    WORKetc compares well in regards to speed and reliability to other cloud-based products we use such as Google for Work. Compared to our old in-house based CRM, it is a superstar; faster, more reliable and easily run on a variety of browsers and smart phones. The program loads fast as do data screens for contacts, projects, invoices and more
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    WORKetc

    WORKetc offers maybe the best support in the business. Product documentation and training resources are outstanding. Support tickets or inquiries are answered quickly. If you do need to address an issue in person, it is easy to schedule a 15 or 30 minute live call with their fantastic support staff who are fast, friendly and skilled
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    WORKetc

    They know their stuff. They listen to your use cases. They get back to you.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    WORKetc

    The implementation of the system was fairly easy. Because of our previous experience with a similar system, we were ready and working on the product as soon as we announced the switch. The system also allowed us to simplify our processes by integrating timesheets and project management directly into our CMS.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    WORKetc

    We needed a CRM that would work with US. We found WORK [etc] was exactly what we needed. being able to customize the CRM around our company and further change as we go has been the best thing about it. We haven't been locked into how it is set up and can change it very quickly.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    WORKetc

    Everything is related. You can scale up your team rapidly.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    WORKetc

    • Setting up project templates is time-consuming - if you want to do it right. Nevertheless, it is well worth it! Routine complex projects that used to require at least six people and at least as many "silos of information" are now done with two or three people, and - at most - 2 or 3 silos of information. And that's only because I haven't fully integrated the program with our Accounting programs (and there is an API for Quickbooks). I'd say the initial investment of perhaps 80 hours on my part was saved five or ten times over during our first six months, with better accuracy, accountability, and documentation. Since then, the ROI is at least 20 or 30 times annually of my time...the one thing I can't buy more of.
    Read full review

    Screenshots

    Add comparison