What users are saying about
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Top Rated
687 Ratings
4 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
4 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Zurmo

[Zurmo] doesn’t provide fresh information but also recounts the ways how to go through and how to tang the products in the marketplace to produce a successful commercial enterprise.
Lisa-jess Brown | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Zurmo
WYSIWYG email editor
ActiveCampaign
8.1
Zurmo
Dynamic content
ActiveCampaign
8.5
Zurmo
Ability to test dynamic content
ActiveCampaign
8.0
Zurmo
Landing pages
ActiveCampaign
7.1
Zurmo
A/B testing
ActiveCampaign
8.7
Zurmo
Mobile optimization
ActiveCampaign
8.2
Zurmo
Email deliverability reporting
ActiveCampaign
8.9
Zurmo
List management
ActiveCampaign
8.8
Zurmo
Triggered drip sequences
ActiveCampaign
9.1
Zurmo

Lead Management

ActiveCampaign
8.5
Zurmo
Lead nurturing
ActiveCampaign
8.8
Zurmo
Lead scoring and grading
ActiveCampaign
8.4
Zurmo
Data quality management
ActiveCampaign
8.2
Zurmo
Automated sales alerts and tasks
ActiveCampaign
8.6
Zurmo

Campaign Management

ActiveCampaign
7.9
Zurmo
Calendaring
ActiveCampaign
7.7
Zurmo
Event/webinar marketing
ActiveCampaign
8.1
Zurmo

Social Media Marketing

ActiveCampaign
8.3
Zurmo
Social sharing and campaigns
ActiveCampaign
8.4
Zurmo
Social profile integration
ActiveCampaign
8.1
Zurmo

Reporting & Analytics

ActiveCampaign
8.5
Zurmo
Dashboards
ActiveCampaign
8.5
Zurmo
Standard reports
ActiveCampaign
8.6
Zurmo
Custom reports
ActiveCampaign
8.3
Zurmo

Platform & Infrastructure

ActiveCampaign
8.7
Zurmo
API
ActiveCampaign
8.7
Zurmo
Role-based workflow & approvals
ActiveCampaign
8.4
Zurmo
Customizability
ActiveCampaign
8.6
Zurmo
Integration with Salesforce.com
ActiveCampaign
8.6
Zurmo
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Zurmo
Integration with SugarCRM
ActiveCampaign
8.8
Zurmo

Sales Force Automation

ActiveCampaign
Zurmo
9.2
Customer data management / contact management
ActiveCampaign
Zurmo
9.0
Workflow management
ActiveCampaign
Zurmo
9.0
Territory management
ActiveCampaign
Zurmo
9.0
Opportunity management
ActiveCampaign
Zurmo
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zurmo
9.0
Contract management
ActiveCampaign
Zurmo
9.0
Quote & order management
ActiveCampaign
Zurmo
10.0
Interaction tracking
ActiveCampaign
Zurmo
9.0
Channel / partner relationship management
ActiveCampaign
Zurmo
9.0

Customer Service & Support

ActiveCampaign
Zurmo
9.0
Case management
ActiveCampaign
Zurmo
9.0
Call center management
ActiveCampaign
Zurmo
9.0
Help desk management
ActiveCampaign
Zurmo
9.0

Marketing Automation

ActiveCampaign
Zurmo
9.5
Lead management
ActiveCampaign
Zurmo
10.0
Email marketing
ActiveCampaign
Zurmo
9.0

CRM Project Management

ActiveCampaign
Zurmo
9.3
Task management
ActiveCampaign
Zurmo
10.0
Billing and invoicing management
ActiveCampaign
Zurmo
9.0
Reporting
ActiveCampaign
Zurmo
9.0

CRM Reporting & Analytics

ActiveCampaign
Zurmo
9.3
Forecasting
ActiveCampaign
Zurmo
10.0
Pipeline visualization
ActiveCampaign
Zurmo
9.0
Customizable reports
ActiveCampaign
Zurmo
9.0

Customization

ActiveCampaign
Zurmo
9.3
Custom fields
ActiveCampaign
Zurmo
9.0
Custom objects
ActiveCampaign
Zurmo
9.0
Scripting environment
ActiveCampaign
Zurmo
10.0
API for custom integration
ActiveCampaign
Zurmo
9.0

Security

ActiveCampaign
Zurmo
9.5
Single sign-on capability
ActiveCampaign
Zurmo
9.0
Role-based user permissions
ActiveCampaign
Zurmo
10.0

Social CRM

ActiveCampaign
Zurmo
9.5
Social data
ActiveCampaign
Zurmo
9.0
Social engagement
ActiveCampaign
Zurmo
10.0

Integrations with 3rd-party Software

ActiveCampaign
Zurmo
9.0
Marketing automation
ActiveCampaign
Zurmo
9.0
Compensation management
ActiveCampaign
Zurmo
9.0

Platform

ActiveCampaign
Zurmo
9.0
Mobile access
ActiveCampaign
Zurmo
9.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Zurmo

  • An outstanding application to collaborate with other societies to compare prices and to communicate with them for further product detail. It offers the best product price to rank in the market and nobody can deny its powerful impact on customers.
  • The best communicator to get the picture with different business details and supply them with the best user experience with good marketing articles. Customers can choose the product by watching reviews and can leave feedbacks for further advance. It provides a workable free version to use.
  • Its tracking email feature is good which tells when the email opens. The support is great and helpful. They keep communicating with you until the issue is resolved. Their technologies are up to date and according to trends. Their training sessions are available so you can quickly learn from there.
Lisa-jess Brown | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Zurmo

  • A must-have the diligence to satisfy the job requirements and available for all big and small commercial enterprises.
  • All data is stored on a cloud and this is the best application for all business details and promotions, but make sure to protect your data with passwords.
  • There is still some problem with some features while using it. Integration with other vendors and suppliers should be made better. It is not affordable for small enterprises. Its design is a little bit confusing feature
Lisa-jess Brown | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Zurmo

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Zurmo

Zurmo 9.0
Based on 1 answer
It helped us in making sales and marketing decisions in a better way.
Lisa-jess Brown | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zurmo

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zurmo

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Zurmo

Zurmo 9.0
Based on 1 answer
It helped us increase our business in a better way and the overall platform helped us a lot in the different operations of our organization.
Lisa-jess Brown | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zurmo

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Zurmo

[Zurmo] did not only help our company as CRM but in sales and marketing too. It helped us increase our business in a better way and otherwise i have not interested other software.
Lisa-jess Brown | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Zurmo

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Zurmo

  • It is the best collaborating tool to oversee line production. A company needs a good managing tool to provide new ideas and promotions.
  • Guests can have a safer idea to follow the product’s detail and ranking to get the suitable thing for themselves.is well suited for a large business that can afford good Customer management software for their company.
  • The overall platform helped us a lot in the different operations of our organization.
Lisa-jess Brown | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Zurmo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zurmo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Zurmo
9.0

Likelihood to Renew

ActiveCampaign
9.1
Zurmo

Usability

ActiveCampaign
8.1
Zurmo
9.0

Reliability and Availability

ActiveCampaign
9.1
Zurmo

Performance

ActiveCampaign
8.6
Zurmo

Support Rating

ActiveCampaign
6.7
Zurmo
9.0

In-Person Training

ActiveCampaign
7.3
Zurmo

Implementation Rating

ActiveCampaign
8.5
Zurmo

Scalability

ActiveCampaign
8.8
Zurmo

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