What users are saying about

ActiveDEMAND

3 Ratings

AdHawk

2 Ratings

ActiveDEMAND

3 Ratings
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Score 10 out of 101

AdHawk

2 Ratings
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Score 10 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
AdHawk
WYSIWYG email editor
ActiveDEMAND
9.2
AdHawk
Dynamic content
ActiveDEMAND
9.6
AdHawk
Ability to test dynamic content
ActiveDEMAND
9.6
AdHawk
Landing pages
ActiveDEMAND
9.0
AdHawk
A/B testing
ActiveDEMAND
9.6
AdHawk
Mobile optimization
ActiveDEMAND
9.6
AdHawk
Email deliverability
ActiveDEMAND
9.6
AdHawk
List management
ActiveDEMAND
9.2
AdHawk
Triggered drip sequences
ActiveDEMAND
9.6
AdHawk

Lead Management

ActiveDEMAND
9.0
AdHawk
Lead nurturing
ActiveDEMAND
9.6
AdHawk
Lead scoring and grading
ActiveDEMAND
9.0
AdHawk
Data quality management
ActiveDEMAND
8.6
AdHawk
Automated sales alerts and tasks
ActiveDEMAND
8.6
AdHawk

Campaign Management

ActiveDEMAND
9.4
AdHawk
Calendaring
ActiveDEMAND
9.6
AdHawk
Event/webinar marketing
ActiveDEMAND
9.2
AdHawk

Social Media Marketing

ActiveDEMAND
8.6
AdHawk
Social sharing and campaigns
ActiveDEMAND
8.6
AdHawk
Social profile integration
ActiveDEMAND
8.6
AdHawk

Reporting & Analytics

ActiveDEMAND
9.2
AdHawk
Dashboards
ActiveDEMAND
8.8
AdHawk
Standard reports
ActiveDEMAND
9.2
AdHawk
Custom reports
ActiveDEMAND
9.6
AdHawk

Platform & Infrastructure

ActiveDEMAND
9.6
AdHawk
API
ActiveDEMAND
9.0
AdHawk
Role-based workflow & approvals
ActiveDEMAND
9.0
AdHawk
Customizability
ActiveDEMAND
9.6
AdHawk
Integration with Salesforce.com
ActiveDEMAND
10.0
AdHawk
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
AdHawk
Integration with SugarCRM
ActiveDEMAND
10.0
AdHawk

Ad Network Integration

ActiveDEMAND
AdHawk
10.0
Data Transfer
ActiveDEMAND
AdHawk
10.0

Ad Reporting & Analytics

ActiveDEMAND
AdHawk
10.0
Ad dashboards
ActiveDEMAND
AdHawk
10.0
Ad conversion tracking
ActiveDEMAND
AdHawk
10.0
Cross-channel ad management
ActiveDEMAND
AdHawk
10.0
Ad forecasting and optimization
ActiveDEMAND
AdHawk
10.0

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Usability

No score
No answers yet
No answers on this topic
AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AdHawk Editions & Modules
AdHawk
Additional Pricing Details