What users are saying about

ActiveDEMAND

3 Ratings
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Score 10 out of 101

Adobe Media Optimizer

29 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Adobe Media Optimizer

Best solution for enterprises, brands and high volume retailers. Not suitable for smaller businesses or agencies.
Tony Guarnaccia profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Adobe Media Optimizer
WYSIWYG email editor
ActiveDEMAND
9.2
Adobe Media Optimizer
Dynamic content
ActiveDEMAND
9.6
Adobe Media Optimizer
Ability to test dynamic content
ActiveDEMAND
9.6
Adobe Media Optimizer
Landing pages
ActiveDEMAND
9.0
Adobe Media Optimizer
A/B testing
ActiveDEMAND
9.6
Adobe Media Optimizer
Mobile optimization
ActiveDEMAND
9.6
Adobe Media Optimizer
Email deliverability
ActiveDEMAND
9.6
Adobe Media Optimizer
List management
ActiveDEMAND
9.2
Adobe Media Optimizer
Triggered drip sequences
ActiveDEMAND
9.6
Adobe Media Optimizer

Lead Management

ActiveDEMAND
9.0
Adobe Media Optimizer
Lead nurturing
ActiveDEMAND
9.6
Adobe Media Optimizer
Lead scoring and grading
ActiveDEMAND
9.0
Adobe Media Optimizer
Data quality management
ActiveDEMAND
8.6
Adobe Media Optimizer
Automated sales alerts and tasks
ActiveDEMAND
8.6
Adobe Media Optimizer

Campaign Management

ActiveDEMAND
9.4
Adobe Media Optimizer
Calendaring
ActiveDEMAND
9.6
Adobe Media Optimizer
Event/webinar marketing
ActiveDEMAND
9.2
Adobe Media Optimizer

Social Media Marketing

ActiveDEMAND
8.6
Adobe Media Optimizer
Social sharing and campaigns
ActiveDEMAND
8.6
Adobe Media Optimizer
Social profile integration
ActiveDEMAND
8.6
Adobe Media Optimizer

Reporting & Analytics

ActiveDEMAND
9.2
Adobe Media Optimizer
Dashboards
ActiveDEMAND
8.8
Adobe Media Optimizer
Standard reports
ActiveDEMAND
9.2
Adobe Media Optimizer
Custom reports
ActiveDEMAND
9.6
Adobe Media Optimizer

Platform & Infrastructure

ActiveDEMAND
9.6
Adobe Media Optimizer
API
ActiveDEMAND
9.0
Adobe Media Optimizer
Role-based workflow & approvals
ActiveDEMAND
9.0
Adobe Media Optimizer
Customizability
ActiveDEMAND
9.6
Adobe Media Optimizer
Integration with Salesforce.com
ActiveDEMAND
10.0
Adobe Media Optimizer
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Adobe Media Optimizer
Integration with SugarCRM
ActiveDEMAND
10.0
Adobe Media Optimizer

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
Evan M. Stoskopf, MBA profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

No score
No answers yet
No answers on this topic
Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
Jay Corcoran profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Media Optimizer Editions & Modules
Adobe Media Optimizer
Additional Pricing Details