What users are saying about

ActiveDEMAND

3 Ratings

Aurea LM

9 Ratings

ActiveDEMAND

3 Ratings
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Score 10 out of 101

Aurea LM

9 Ratings
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Score 6.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Aurea LM
8.0
WYSIWYG email editor
ActiveDEMAND
9.2
Aurea LM
7.4
Dynamic content
ActiveDEMAND
9.6
Aurea LM
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Aurea LM
7.5
Landing pages
ActiveDEMAND
9.0
Aurea LM
6.8
A/B testing
ActiveDEMAND
9.6
Aurea LM
10.0
Mobile optimization
ActiveDEMAND
9.6
Aurea LM
Email deliverability
ActiveDEMAND
9.6
Aurea LM
7.5
List management
ActiveDEMAND
9.2
Aurea LM
8.8
Triggered drip sequences
ActiveDEMAND
9.6
Aurea LM
8.0

Lead Management

ActiveDEMAND
9.0
Aurea LM
Lead nurturing
ActiveDEMAND
9.6
Aurea LM
Lead scoring and grading
ActiveDEMAND
9.0
Aurea LM
Data quality management
ActiveDEMAND
8.6
Aurea LM
Automated sales alerts and tasks
ActiveDEMAND
8.6
Aurea LM

Campaign Management

ActiveDEMAND
9.4
Aurea LM
Calendaring
ActiveDEMAND
9.6
Aurea LM
Event/webinar marketing
ActiveDEMAND
9.2
Aurea LM

Social Media Marketing

ActiveDEMAND
8.6
Aurea LM
Social sharing and campaigns
ActiveDEMAND
8.6
Aurea LM
Social profile integration
ActiveDEMAND
8.6
Aurea LM

Reporting & Analytics

ActiveDEMAND
9.2
Aurea LM
8.2
Dashboards
ActiveDEMAND
8.8
Aurea LM
8.2
Standard reports
ActiveDEMAND
9.2
Aurea LM
8.2
Custom reports
ActiveDEMAND
9.6
Aurea LM
8.2

Platform & Infrastructure

ActiveDEMAND
9.6
Aurea LM
API
ActiveDEMAND
9.0
Aurea LM
Role-based workflow & approvals
ActiveDEMAND
9.0
Aurea LM
Customizability
ActiveDEMAND
9.6
Aurea LM
Integration with Salesforce.com
ActiveDEMAND
10.0
Aurea LM
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Aurea LM
Integration with SugarCRM
ActiveDEMAND
10.0
Aurea LM

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea LM2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Support

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
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Implementation

No score
No answers yet
No answers on this topic
Aurea LM5.0
Based on 1 answer
I was not part of the implementation process.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Aurea LM

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Aurea LM Editions & Modules
Aurea LM
Additional Pricing Details