What users are saying about
4 Ratings
34 Ratings
4 Ratings
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Score 5 out of 100
34 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Exponea

Some scenarios where Exponea is well suited are understanding customer actions & decisions on front-end events. Aggregating data and creating segments for scenarios or campaigns. Automating and transforming data. Keeping everything critical in a single source of truth. Exponea's campaign and scenario builder is unmatched. Building out emails and laying out segmented scenario flows is powerful way we engage our audience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Exponea
WYSIWYG email editor
ActiveDEMAND
9.2
Exponea
Dynamic content
ActiveDEMAND
9.6
Exponea
Ability to test dynamic content
ActiveDEMAND
9.6
Exponea
Landing pages
ActiveDEMAND
9.0
Exponea
A/B testing
ActiveDEMAND
9.6
Exponea
Mobile optimization
ActiveDEMAND
9.6
Exponea
Email deliverability reporting
ActiveDEMAND
9.6
Exponea
List management
ActiveDEMAND
9.2
Exponea
Triggered drip sequences
ActiveDEMAND
9.6
Exponea

Lead Management

ActiveDEMAND
9.0
Exponea
Lead nurturing
ActiveDEMAND
9.6
Exponea
Lead scoring and grading
ActiveDEMAND
9.0
Exponea
Data quality management
ActiveDEMAND
8.6
Exponea
Automated sales alerts and tasks
ActiveDEMAND
8.6
Exponea

Campaign Management

ActiveDEMAND
9.4
Exponea
Calendaring
ActiveDEMAND
9.6
Exponea
Event/webinar marketing
ActiveDEMAND
9.2
Exponea

Social Media Marketing

ActiveDEMAND
8.6
Exponea
Social sharing and campaigns
ActiveDEMAND
8.6
Exponea
Social profile integration
ActiveDEMAND
8.6
Exponea

Reporting & Analytics

ActiveDEMAND
9.2
Exponea
Dashboards
ActiveDEMAND
8.8
Exponea
Standard reports
ActiveDEMAND
9.2
Exponea
Custom reports
ActiveDEMAND
9.6
Exponea

Platform & Infrastructure

ActiveDEMAND
9.6
Exponea
API
ActiveDEMAND
9.0
Exponea
Role-based workflow & approvals
ActiveDEMAND
9.0
Exponea
Customizability
ActiveDEMAND
9.6
Exponea
Integration with Salesforce.com
ActiveDEMAND
10.0
Exponea
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Exponea
Integration with SugarCRM
ActiveDEMAND
10.0
Exponea

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Exponea

  • Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
  • Working with aggregates and running aggregates can be complex and confusing.
  • Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.
Megha Sahu | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Exponea

Exponea 9.1
Based on 1 answer
Exponea is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Exponea

Exponea 8.3
Based on 6 answers
It's very easy to use. The split on projects and actions in menu is intuitive and no one should have a problem to find what he wants. The reports graphics could be more appealing but they are easy to read. I also like the yellow colours as when you have so many tabs and windows open it stands out of the crowd.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Exponea

Exponea 8.8
Based on 6 answers
i love their support as they are very friendly and very helpful in either product discovery or bug fixing or finding the workaround or anything else. Of course it is way better to get dedicated tech consulting especially at the early stages when you integrate the platform as it may be tricky in terms of integrating SDK Exponea for web tracking and iOS. However, even first-line support can cover up like 80% of the issues. Their documentation is precise and easy to read, albeit sometimes it could be way better off if it contained more examples.
Artur Sagandykov | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Exponea Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Exponea pricing is quote-based.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Exponea
8.3

Likelihood to Renew

ActiveDEMAND
Exponea
9.1

Usability

ActiveDEMAND
Exponea
8.3

Support Rating

ActiveDEMAND
Exponea
8.8

Implementation Rating

ActiveDEMAND
Exponea
9.1

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