What users are saying about

ActiveDEMAND

3 Ratings

Blueshift

4 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Blueshift

4 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Blueshift
WYSIWYG email editor
ActiveDEMAND
9.2
Blueshift
Dynamic content
ActiveDEMAND
9.6
Blueshift
Ability to test dynamic content
ActiveDEMAND
9.6
Blueshift
Landing pages
ActiveDEMAND
9.0
Blueshift
A/B testing
ActiveDEMAND
9.6
Blueshift
Mobile optimization
ActiveDEMAND
9.6
Blueshift
Email deliverability
ActiveDEMAND
9.6
Blueshift
List management
ActiveDEMAND
9.2
Blueshift
Triggered drip sequences
ActiveDEMAND
9.6
Blueshift

Lead Management

ActiveDEMAND
9.0
Blueshift
Lead nurturing
ActiveDEMAND
9.6
Blueshift
Lead scoring and grading
ActiveDEMAND
9.0
Blueshift
Data quality management
ActiveDEMAND
8.6
Blueshift
Automated sales alerts and tasks
ActiveDEMAND
8.6
Blueshift

Campaign Management

ActiveDEMAND
9.4
Blueshift
Calendaring
ActiveDEMAND
9.6
Blueshift
Event/webinar marketing
ActiveDEMAND
9.2
Blueshift

Social Media Marketing

ActiveDEMAND
8.6
Blueshift
Social sharing and campaigns
ActiveDEMAND
8.6
Blueshift
Social profile integration
ActiveDEMAND
8.6
Blueshift

Reporting & Analytics

ActiveDEMAND
9.2
Blueshift
Dashboards
ActiveDEMAND
8.8
Blueshift
Standard reports
ActiveDEMAND
9.2
Blueshift
Custom reports
ActiveDEMAND
9.6
Blueshift

Platform & Infrastructure

ActiveDEMAND
9.6
Blueshift
API
ActiveDEMAND
9.0
Blueshift
Role-based workflow & approvals
ActiveDEMAND
9.0
Blueshift
Customizability
ActiveDEMAND
9.6
Blueshift
Integration with Salesforce.com
ActiveDEMAND
10.0
Blueshift
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Blueshift
Integration with SugarCRM
ActiveDEMAND
10.0
Blueshift

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Blueshift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Blueshift Editions & Modules
Blueshift
Additional Pricing Details