What users are saying about

ActiveDEMAND

3 Ratings

Bronto

Top Rated
109 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Bronto

Top Rated
109 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Bronto

The Bronto platform is a great email marketing tool. It would be nice to see the drag-and-drop editor built out more with some pre-designed templates, so that it's ultimately easier to achieve clean, modern-looking templates across all email providers. Since we don't yet have direct-to-consumer e-commerce, we aren't able to use any of the abandoned cart workflows, etc., so we haven't been able to make use of those features yet.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Bronto
8.0
WYSIWYG email editor
ActiveDEMAND
9.2
Bronto
8.5
Dynamic content
ActiveDEMAND
9.6
Bronto
7.7
Ability to test dynamic content
ActiveDEMAND
9.6
Bronto
7.2
Landing pages
ActiveDEMAND
9.0
Bronto
6.1
A/B testing
ActiveDEMAND
9.6
Bronto
8.3
Mobile optimization
ActiveDEMAND
9.6
Bronto
8.1
Email deliverability
ActiveDEMAND
9.6
Bronto
8.9
List management
ActiveDEMAND
9.2
Bronto
8.5
Triggered drip sequences
ActiveDEMAND
9.6
Bronto
8.9

Lead Management

ActiveDEMAND
9.0
Bronto
Lead nurturing
ActiveDEMAND
9.6
Bronto
Lead scoring and grading
ActiveDEMAND
9.0
Bronto
Data quality management
ActiveDEMAND
8.6
Bronto
Automated sales alerts and tasks
ActiveDEMAND
8.6
Bronto

Campaign Management

ActiveDEMAND
9.4
Bronto
Calendaring
ActiveDEMAND
9.6
Bronto
Event/webinar marketing
ActiveDEMAND
9.2
Bronto

Social Media Marketing

ActiveDEMAND
8.6
Bronto
Social sharing and campaigns
ActiveDEMAND
8.6
Bronto
Social profile integration
ActiveDEMAND
8.6
Bronto

Reporting & Analytics

ActiveDEMAND
9.2
Bronto
7.7
Dashboards
ActiveDEMAND
8.8
Bronto
8.0
Standard reports
ActiveDEMAND
9.2
Bronto
7.7
Custom reports
ActiveDEMAND
9.6
Bronto
7.3

Platform & Infrastructure

ActiveDEMAND
9.6
Bronto
API
ActiveDEMAND
9.0
Bronto
Role-based workflow & approvals
ActiveDEMAND
9.0
Bronto
Customizability
ActiveDEMAND
9.6
Bronto
Integration with Salesforce.com
ActiveDEMAND
10.0
Bronto
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Bronto
Integration with SugarCRM
ActiveDEMAND
10.0
Bronto

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Live chat- the Bronto platform is very complex in the sense that there are a lot of things that it offers, so it helps a lot to have a dedicated chat function.
  • New drag and drop editor- I love the ease of use of building new email templates and the amount of customization that's possible without needing HTML knowledge.
  • Reporting- the metrics that Bronto provides help us easily judge the overall health of our email lists at a glance. We're also able to dig in with more detail if needed.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Bronto5.0
Based on 3 answers
Found another program we liked better at a lower price that has all the functionality we needed
Barbara Wiesner profile photo

Usability

No score
No answers yet
No answers on this topic
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Bronto10.0
Based on 1 answer
I never experienced any downtime.
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Performance

No score
No answers yet
No answers on this topic
Bronto8.0
Based on 1 answer
No photo available

Support

No score
No answers yet
No answers on this topic
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

No score
No answers yet
No answers on this topic
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Implementation

No score
No answers yet
No answers on this topic
Bronto9.0
Based on 1 answer
Easy to set up.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Johnathan Karch profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Working with our account manager and a Bronto designer, we've seen our Open Rates improve 5.9 percent in the last year.
  • We have seen our Click Rates improve 1.4% in the last year.
  • We have lost the ability to track conversions with a switch in ticket vendors, as Bronto isn't a preferred partner of our ticket vendor.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ActiveDEMAND More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Bronto Editions & Modules
Bronto
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information