What users are saying about
3 Ratings
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Top Rated
113 Ratings
3 Ratings
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Score 10 out of 101

Bronto

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Top Rated
113 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Bronto

The Bronto platform is a great email marketing tool. It would be nice to see the drag-and-drop editor built out more with some pre-designed templates, so that it's ultimately easier to achieve clean, modern-looking templates across all email providers. Since we don't yet have direct-to-consumer e-commerce, we aren't able to use any of the abandoned cart workflows, etc., so we haven't been able to make use of those features yet.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Bronto
8.0
WYSIWYG email editor
ActiveDEMAND
9.2
Bronto
8.2
Dynamic content
ActiveDEMAND
9.6
Bronto
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Bronto
7.2
Landing pages
ActiveDEMAND
9.0
Bronto
6.8
A/B testing
ActiveDEMAND
9.6
Bronto
8.2
Mobile optimization
ActiveDEMAND
9.6
Bronto
7.9
Email deliverability
ActiveDEMAND
9.6
Bronto
8.8
List management
ActiveDEMAND
9.2
Bronto
8.5
Triggered drip sequences
ActiveDEMAND
9.6
Bronto
8.7

Lead Management

ActiveDEMAND
9.0
Bronto
Lead nurturing
ActiveDEMAND
9.6
Bronto
Lead scoring and grading
ActiveDEMAND
9.0
Bronto
Data quality management
ActiveDEMAND
8.6
Bronto
Automated sales alerts and tasks
ActiveDEMAND
8.6
Bronto

Campaign Management

ActiveDEMAND
9.4
Bronto
Calendaring
ActiveDEMAND
9.6
Bronto
Event/webinar marketing
ActiveDEMAND
9.2
Bronto

Social Media Marketing

ActiveDEMAND
8.6
Bronto
Social sharing and campaigns
ActiveDEMAND
8.6
Bronto
Social profile integration
ActiveDEMAND
8.6
Bronto

Reporting & Analytics

ActiveDEMAND
9.2
Bronto
7.3
Dashboards
ActiveDEMAND
8.8
Bronto
7.7
Standard reports
ActiveDEMAND
9.2
Bronto
7.3
Custom reports
ActiveDEMAND
9.6
Bronto
6.9

Platform & Infrastructure

ActiveDEMAND
9.6
Bronto
API
ActiveDEMAND
9.0
Bronto
Role-based workflow & approvals
ActiveDEMAND
9.0
Bronto
Customizability
ActiveDEMAND
9.6
Bronto
Integration with Salesforce.com
ActiveDEMAND
10.0
Bronto
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Bronto
Integration with SugarCRM
ActiveDEMAND
10.0
Bronto

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available

Bronto

  • Live chat- the Bronto platform is very complex in the sense that there are a lot of things that it offers, so it helps a lot to have a dedicated chat function.
  • New drag and drop editor- I love the ease of use of building new email templates and the amount of customization that's possible without needing HTML knowledge.
  • Reporting- the metrics that Bronto provides help us easily judge the overall health of our email lists at a glance. We're also able to dig in with more detail if needed.
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Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available

Bronto

  • The analytics section, while already very comprehensive, should add in even more ways to compare email campaigns to one another
  • The email builder is adequate but can be a bit cumbersome when creating more advanced emails
  • Improving the automation of emails is another way in which Bronto could improve
No photo available

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
No photo available

Support

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Implementation

ActiveDEMAND

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

Bronto

Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and better workflow creation and management (for Drips) but it's hard to trust them. We are probably moving to Mail Chimp this year. Listrak is very similar to Bronto at a much lower price point. We have found the Bronto UI and Mail Chimp UI better, cleaner and more intuitive than Listrak - which cuts down on mistakes and headaches for our team - but Listrak has gotten better over the last 2 years and we have strongly considered them and are looking again at them this year.
McKane Davis profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available

Bronto

  • Increased Open rates
  • A/B Testing
  • ROI
  • Increased Engagement
Lisa Johnson, CVT profile photo

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Bronto Editions & Modules

Bronto
Additional Pricing Details
Request pricing at info@bronto.com.

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