What users are saying about
4 Ratings
5 Ratings
4 Ratings
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Score 5 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

ContactPigeon

It is a platform with all the requisite features to meet the needs of a complete digital marketing campaign: email marketing with countless automation rules, pop-ups that serve as simple sign-ups or even as cross-sell and up-sell tools, push notifications with ready-made templates for vital functions like browse and cart abandonment, the ability to create offsite landing pages, creation of Facebook ads, and much much more. I really can't think of one scenario in which ContactPigeon won't provide solid solutions.
Makis Paraskevopoulos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
ContactPigeon
WYSIWYG email editor
ActiveDEMAND
9.2
ContactPigeon
Dynamic content
ActiveDEMAND
9.6
ContactPigeon
Ability to test dynamic content
ActiveDEMAND
9.6
ContactPigeon
Landing pages
ActiveDEMAND
9.0
ContactPigeon
A/B testing
ActiveDEMAND
9.6
ContactPigeon
Mobile optimization
ActiveDEMAND
9.6
ContactPigeon
Email deliverability reporting
ActiveDEMAND
9.6
ContactPigeon
List management
ActiveDEMAND
9.2
ContactPigeon
Triggered drip sequences
ActiveDEMAND
9.6
ContactPigeon

Lead Management

ActiveDEMAND
9.0
ContactPigeon
Lead nurturing
ActiveDEMAND
9.6
ContactPigeon
Lead scoring and grading
ActiveDEMAND
9.0
ContactPigeon
Data quality management
ActiveDEMAND
8.6
ContactPigeon
Automated sales alerts and tasks
ActiveDEMAND
8.6
ContactPigeon

Campaign Management

ActiveDEMAND
9.4
ContactPigeon
Calendaring
ActiveDEMAND
9.6
ContactPigeon
Event/webinar marketing
ActiveDEMAND
9.2
ContactPigeon

Social Media Marketing

ActiveDEMAND
8.6
ContactPigeon
Social sharing and campaigns
ActiveDEMAND
8.6
ContactPigeon
Social profile integration
ActiveDEMAND
8.6
ContactPigeon

Reporting & Analytics

ActiveDEMAND
9.2
ContactPigeon
Dashboards
ActiveDEMAND
8.8
ContactPigeon
Standard reports
ActiveDEMAND
9.2
ContactPigeon
Custom reports
ActiveDEMAND
9.6
ContactPigeon

Platform & Infrastructure

ActiveDEMAND
9.6
ContactPigeon
API
ActiveDEMAND
9.0
ContactPigeon
Role-based workflow & approvals
ActiveDEMAND
9.0
ContactPigeon
Customizability
ActiveDEMAND
9.6
ContactPigeon
Integration with Salesforce.com
ActiveDEMAND
10.0
ContactPigeon
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
ContactPigeon
Integration with SugarCRM
ActiveDEMAND
10.0
ContactPigeon

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

ContactPigeon

  • Customized newsletters with segmentations to target specific customers according to their visits in our website.
  • Landing pages, with [graphics] we create. It creates a special link for every campaign/landing page for use in our advertisements.
  • Pop ups in site. [We] can have pop ups in every page of our site. [We] want [this] in order to inform our customers for extra [discounts] [or] [gifts].
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

ContactPigeon

  • The UI is too complex sometimes (hopefully their support is always there for us!)
Apostolis Lianos | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

ContactPigeon

ContactPigeon 9.1
Based on 1 answer
I am absolutely happy with their services. For any problem or idea that arises, the support team is there to provide solutions, advise, and even write code for the website.
Makis Paraskevopoulos | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

ContactPigeon

ContactPigeon 9.1
Based on 1 answer
It is honestly the best support team I've ever seen, always ready and willing to help.
Makis Paraskevopoulos | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

ContactPigeon

[I] haven't used other [products].
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

ContactPigeon

  • 25% growth in Email orders (YoY).
  • Higher open rates up to +46%.
Apostolis Lianos | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

ContactPigeon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ContactPigeon Editions & Modules

Edition
Standard$198.001
Pro$385.001
Enterprise$980.001
  1. per month/billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
ContactPigeon
9.1

Likelihood to Renew

ActiveDEMAND
ContactPigeon
9.1

Support Rating

ActiveDEMAND
ContactPigeon
9.1

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