What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 5.1 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

ConvergeHub

It is really well suited for clients looking to automate the process with a budget constraint and that is inline with most small and medium enterprises, startups as well as entrepreneurs looking for a productive environment to grow their business in.
Prashant Choudhary | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
ConvergeHub
WYSIWYG email editor
ActiveDEMAND
9.2
ConvergeHub
Dynamic content
ActiveDEMAND
9.6
ConvergeHub
Ability to test dynamic content
ActiveDEMAND
9.6
ConvergeHub
Landing pages
ActiveDEMAND
9.0
ConvergeHub
A/B testing
ActiveDEMAND
9.6
ConvergeHub
Mobile optimization
ActiveDEMAND
9.6
ConvergeHub
Email deliverability reporting
ActiveDEMAND
9.6
ConvergeHub
List management
ActiveDEMAND
9.2
ConvergeHub
Triggered drip sequences
ActiveDEMAND
9.6
ConvergeHub

Lead Management

ActiveDEMAND
9.0
ConvergeHub
Lead nurturing
ActiveDEMAND
9.6
ConvergeHub
Lead scoring and grading
ActiveDEMAND
9.0
ConvergeHub
Data quality management
ActiveDEMAND
8.6
ConvergeHub
Automated sales alerts and tasks
ActiveDEMAND
8.6
ConvergeHub

Campaign Management

ActiveDEMAND
9.4
ConvergeHub
Calendaring
ActiveDEMAND
9.6
ConvergeHub
Event/webinar marketing
ActiveDEMAND
9.2
ConvergeHub

Social Media Marketing

ActiveDEMAND
8.6
ConvergeHub
Social sharing and campaigns
ActiveDEMAND
8.6
ConvergeHub
Social profile integration
ActiveDEMAND
8.6
ConvergeHub

Reporting & Analytics

ActiveDEMAND
9.2
ConvergeHub
Dashboards
ActiveDEMAND
8.8
ConvergeHub
Standard reports
ActiveDEMAND
9.2
ConvergeHub
Custom reports
ActiveDEMAND
9.6
ConvergeHub

Platform & Infrastructure

ActiveDEMAND
9.6
ConvergeHub
API
ActiveDEMAND
9.0
ConvergeHub
Role-based workflow & approvals
ActiveDEMAND
9.0
ConvergeHub
Customizability
ActiveDEMAND
9.6
ConvergeHub
Integration with Salesforce.com
ActiveDEMAND
10.0
ConvergeHub
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
ConvergeHub
Integration with SugarCRM
ActiveDEMAND
10.0
ConvergeHub

Sales Force Automation

ActiveDEMAND
ConvergeHub
8.3
Customer data management / contact management
ActiveDEMAND
ConvergeHub
9.0
Workflow management
ActiveDEMAND
ConvergeHub
9.0
Territory management
ActiveDEMAND
ConvergeHub
8.0
Opportunity management
ActiveDEMAND
ConvergeHub
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
ConvergeHub
7.0
Contract management
ActiveDEMAND
ConvergeHub
8.0
Quote & order management
ActiveDEMAND
ConvergeHub
9.0
Interaction tracking
ActiveDEMAND
ConvergeHub
8.0
Channel / partner relationship management
ActiveDEMAND
ConvergeHub
8.0

Customer Service & Support

ActiveDEMAND
ConvergeHub
7.0
Case management
ActiveDEMAND
ConvergeHub
7.0

Marketing Automation

ActiveDEMAND
ConvergeHub
9.0
Lead management
ActiveDEMAND
ConvergeHub
9.0
Email marketing
ActiveDEMAND
ConvergeHub
9.0

CRM Project Management

ActiveDEMAND
ConvergeHub
9.0
Task management
ActiveDEMAND
ConvergeHub
9.0
Billing and invoicing management
ActiveDEMAND
ConvergeHub
9.0
Reporting
ActiveDEMAND
ConvergeHub
9.0

CRM Reporting & Analytics

ActiveDEMAND
ConvergeHub
8.0
Pipeline visualization
ActiveDEMAND
ConvergeHub
8.0
Customizable reports
ActiveDEMAND
ConvergeHub
8.0

Customization

ActiveDEMAND
ConvergeHub
7.5
Custom fields
ActiveDEMAND
ConvergeHub
8.0
API for custom integration
ActiveDEMAND
ConvergeHub
7.0

Platform

ActiveDEMAND
ConvergeHub
9.0
Mobile access
ActiveDEMAND
ConvergeHub
9.0

Security

ActiveDEMAND
ConvergeHub
9.0
Role-based user permissions
ActiveDEMAND
ConvergeHub
9.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

ConvergeHub

  • The dashboards are really good and feature laden.
  • The UI is really intuitive as well as user friendly.
  • Automation of simple tasks as well as the marketing process is really easy.
  • Above all the pricing takes the cake here.
Prashant Choudhary | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

ConvergeHub

  • Customer support isn't that great, takes a lot of time to respond.
  • Notifications are not on time, i.e. they are delayed and not real time.
  • Lack of integration with other applications.
Prashant Choudhary | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

ConvergeHub

ConvergeHub offers the best set of features and the interface that it does at a price that is by far the best out of its competitors. This has been an easy-to-sell product as the maximum amount of clients are startups or SMEs and budget is the main constraint for them, with which the views of ConvergeHub creators seem to align well.
Prashant Choudhary | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

ConvergeHub

  • It helps increase the overall productivity by automating daily routine tasks.
  • Sales & marketing process becomes easier and more productive.
  • Workflow management is easier.
  • Overall productivity increases many-fold.
Prashant Choudhary | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

ConvergeHub

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ConvergeHub Editions & Modules

Edition
Lite$91
Professional$291
Premium$591
  1. per user - per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
ConvergeHub
8.0

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