What users are saying about

ActiveDEMAND

3 Ratings

Convirza

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Convirza

1 Ratings
Score 9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Convirza

If you want to track specific campaign responses via phone this is the perfect solution, especially if you don't want to wait for someone in IT to program a number for you. There are better sales coaching and monitoring packages and this doesn't try to be that, but it does provide some valuable feedback in that arena.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Convirza
WYSIWYG email editor
ActiveDEMAND
9.2
Convirza
Dynamic content
ActiveDEMAND
9.6
Convirza
Ability to test dynamic content
ActiveDEMAND
9.6
Convirza
Landing pages
ActiveDEMAND
9.0
Convirza
A/B testing
ActiveDEMAND
9.6
Convirza
Mobile optimization
ActiveDEMAND
9.6
Convirza
Email deliverability
ActiveDEMAND
9.6
Convirza
List management
ActiveDEMAND
9.2
Convirza
Triggered drip sequences
ActiveDEMAND
9.6
Convirza

Lead Management

ActiveDEMAND
9.0
Convirza
Lead nurturing
ActiveDEMAND
9.6
Convirza
Lead scoring and grading
ActiveDEMAND
9.0
Convirza
Data quality management
ActiveDEMAND
8.6
Convirza
Automated sales alerts and tasks
ActiveDEMAND
8.6
Convirza

Campaign Management

ActiveDEMAND
9.4
Convirza
Calendaring
ActiveDEMAND
9.6
Convirza
Event/webinar marketing
ActiveDEMAND
9.2
Convirza

Social Media Marketing

ActiveDEMAND
8.6
Convirza
Social sharing and campaigns
ActiveDEMAND
8.6
Convirza
Social profile integration
ActiveDEMAND
8.6
Convirza

Reporting & Analytics

ActiveDEMAND
9.2
Convirza
Dashboards
ActiveDEMAND
8.8
Convirza
Standard reports
ActiveDEMAND
9.2
Convirza
Custom reports
ActiveDEMAND
9.6
Convirza

Platform & Infrastructure

ActiveDEMAND
9.6
Convirza
API
ActiveDEMAND
9.0
Convirza
Role-based workflow & approvals
ActiveDEMAND
9.0
Convirza
Customizability
ActiveDEMAND
9.6
Convirza
Integration with Salesforce.com
ActiveDEMAND
10.0
Convirza
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Convirza
Integration with SugarCRM
ActiveDEMAND
10.0
Convirza

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Love having access to numerous numbers that we can recycle at the end of campaigns.
  • It is very helpful to our sales team to identify missed opportunities and coach-up.
  • Adds a layer of attribution that we didn't have before.
  • Having the feature that announces what campaign this call is coming from is a very neat feature and should be a very valuable asset for the sales teams.
Shane Adair profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • I would like to see an API with Salesforce.
  • I would like to see an API with Marketo.
  • Conversion doesn't mean actual conversion into revenue. Would love to see the ability to get this into a full attribution model.
  • The announcement of where this call came from can be distracting to sales reps, even though it should be a great help, we disabled it because it bothered them too much.
Shane Adair profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Convirza blows away what we had with Setrics. Setrics allowed us to create unique phone numbers, but it did not have anything like Convirza's conversation analytics feature. The ease with which we set-up new campaigns and numbers is so fast and simple that it only takes a minute or less. Having the recording of the calls is also head and shoulders above what we had before in just a number assignment system.
Shane Adair profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • I don't have specific numbers for a true ROI assesment but the investment is so small for us ($200/mo) that any business that comes via these calls will more than adequately cover this small cost.
  • This has been a great tool for our Inside Sales Manager as she has been able to correct habits and activities of her sales team.
  • We have had zero negative impact and this has been nothing but a help for us. It isn't a full solution but it is a step in the right direction.
Shane Adair profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Convirza

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Convirza Editions & Modules
Convirza
Additional Pricing Details