What users are saying about
4 Ratings
6 Ratings
4 Ratings
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Score 5 out of 100
6 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Convirza

If you want to track specific campaign responses via phone this is the perfect solution, especially if you don't want to wait for someone in IT to program a number for you. There are better sales coaching and monitoring packages and this doesn't try to be that, but it does provide some valuable feedback in that arena.
Shane Adair | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Convirza
WYSIWYG email editor
ActiveDEMAND
9.2
Convirza
Dynamic content
ActiveDEMAND
9.6
Convirza
Ability to test dynamic content
ActiveDEMAND
9.6
Convirza
Landing pages
ActiveDEMAND
9.0
Convirza
A/B testing
ActiveDEMAND
9.6
Convirza
Mobile optimization
ActiveDEMAND
9.6
Convirza
Email deliverability reporting
ActiveDEMAND
9.6
Convirza
List management
ActiveDEMAND
9.2
Convirza
Triggered drip sequences
ActiveDEMAND
9.6
Convirza

Lead Management

ActiveDEMAND
9.0
Convirza
Lead nurturing
ActiveDEMAND
9.6
Convirza
Lead scoring and grading
ActiveDEMAND
9.0
Convirza
Data quality management
ActiveDEMAND
8.6
Convirza
Automated sales alerts and tasks
ActiveDEMAND
8.6
Convirza

Campaign Management

ActiveDEMAND
9.4
Convirza
Calendaring
ActiveDEMAND
9.6
Convirza
Event/webinar marketing
ActiveDEMAND
9.2
Convirza

Social Media Marketing

ActiveDEMAND
8.6
Convirza
Social sharing and campaigns
ActiveDEMAND
8.6
Convirza
Social profile integration
ActiveDEMAND
8.6
Convirza

Reporting & Analytics

ActiveDEMAND
9.2
Convirza
Dashboards
ActiveDEMAND
8.8
Convirza
Standard reports
ActiveDEMAND
9.2
Convirza
Custom reports
ActiveDEMAND
9.6
Convirza

Platform & Infrastructure

ActiveDEMAND
9.6
Convirza
API
ActiveDEMAND
9.0
Convirza
Role-based workflow & approvals
ActiveDEMAND
9.0
Convirza
Customizability
ActiveDEMAND
9.6
Convirza
Integration with Salesforce.com
ActiveDEMAND
10.0
Convirza
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Convirza
Integration with SugarCRM
ActiveDEMAND
10.0
Convirza

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Convirza

  • Allows clients to track & even listen to all the calls that come in through call-tracking.
  • Once you understand how it works, the interface is very easy to navigate to pull up client reports.
  • It is an excellent tool to keep track of the response advertisers are getting when contacting them for resigns.
Michelle Bohm | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Convirza

  • Dynamic call tracking
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Convirza

Convirza has all of the features that I need, and I'm not paying a premium for features that I do not want. It is more affordable and easier to implement than the other solutions I have tried. Customer service has also been better--you don't feel like you are just sending a ticket to an anonymous employee.
Scott Buresh | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Convirza

  • It's allowed me to show value to my clients ensuring good, lead-generating campaigns are being continued by my clients.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Convirza

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Convirza Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Convirza
9.3

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