What users are saying about
4 Ratings
1 Rating
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

CrazyCall

If you are looking for an easy and affordable call service to increase the productivity of your sales team, then look no further than CrazyCall. It has all the basic features that a sales member could need: quick dialing, recording, automatic logging and tracking of calls, and reporting. If you are looking for a call service to integrate with your CRM, then be sure to do your homework and ask to see if CrazyCall has the ability to integrate with your CRM.
Adam Montgomery | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
CrazyCall
WYSIWYG email editor
ActiveDEMAND
9.2
CrazyCall
Dynamic content
ActiveDEMAND
9.6
CrazyCall
Ability to test dynamic content
ActiveDEMAND
9.6
CrazyCall
Landing pages
ActiveDEMAND
9.0
CrazyCall
A/B testing
ActiveDEMAND
9.6
CrazyCall
Mobile optimization
ActiveDEMAND
9.6
CrazyCall
Email deliverability reporting
ActiveDEMAND
9.6
CrazyCall
List management
ActiveDEMAND
9.2
CrazyCall
Triggered drip sequences
ActiveDEMAND
9.6
CrazyCall

Lead Management

ActiveDEMAND
9.0
CrazyCall
Lead nurturing
ActiveDEMAND
9.6
CrazyCall
Lead scoring and grading
ActiveDEMAND
9.0
CrazyCall
Data quality management
ActiveDEMAND
8.6
CrazyCall
Automated sales alerts and tasks
ActiveDEMAND
8.6
CrazyCall

Campaign Management

ActiveDEMAND
9.4
CrazyCall
Calendaring
ActiveDEMAND
9.6
CrazyCall
Event/webinar marketing
ActiveDEMAND
9.2
CrazyCall

Social Media Marketing

ActiveDEMAND
8.6
CrazyCall
Social sharing and campaigns
ActiveDEMAND
8.6
CrazyCall
Social profile integration
ActiveDEMAND
8.6
CrazyCall

Reporting & Analytics

ActiveDEMAND
9.2
CrazyCall
Dashboards
ActiveDEMAND
8.8
CrazyCall
Standard reports
ActiveDEMAND
9.2
CrazyCall
Custom reports
ActiveDEMAND
9.6
CrazyCall

Platform & Infrastructure

ActiveDEMAND
9.6
CrazyCall
API
ActiveDEMAND
9.0
CrazyCall
Role-based workflow & approvals
ActiveDEMAND
9.0
CrazyCall
Customizability
ActiveDEMAND
9.6
CrazyCall
Integration with Salesforce.com
ActiveDEMAND
10.0
CrazyCall
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
CrazyCall
Integration with SugarCRM
ActiveDEMAND
10.0
CrazyCall

Contact Center Software

ActiveDEMAND
CrazyCall
7.5
Agent dashboard
ActiveDEMAND
CrazyCall
6.0
Validate callers
ActiveDEMAND
CrazyCall
7.0
Outbound response
ActiveDEMAND
CrazyCall
8.0
Call forwarding
ActiveDEMAND
CrazyCall
8.0
Click-to-call (CTC)
ActiveDEMAND
CrazyCall
9.0
Warm transfer
ActiveDEMAND
CrazyCall
8.0
Predictive dialing
ActiveDEMAND
CrazyCall
7.0
Interactive voice response
ActiveDEMAND
CrazyCall
7.0
REST APIs
ActiveDEMAND
CrazyCall
7.0
Call scripts
ActiveDEMAND
CrazyCall
8.0
Call tracking
ActiveDEMAND
CrazyCall
9.0
Multichannel integration
ActiveDEMAND
CrazyCall
7.0
CRM software integration
ActiveDEMAND
CrazyCall
7.0

Workforce Optimization (WFO)

ActiveDEMAND
CrazyCall
5.4
Inbound call routing
ActiveDEMAND
CrazyCall
4.0
Omnichannel inbound routing
ActiveDEMAND
CrazyCall
4.0
Recording
ActiveDEMAND
CrazyCall
8.0
Quality management
ActiveDEMAND
CrazyCall
7.0
Call analytics
ActiveDEMAND
CrazyCall
5.0
Historical reporting
ActiveDEMAND
CrazyCall
5.0
Live reporting
ActiveDEMAND
CrazyCall
5.0
Customer surveys
ActiveDEMAND
CrazyCall
6.0
Customer interaction analytics
ActiveDEMAND
CrazyCall
5.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

CrazyCall

  • One-click dialing directly from the computer is definitely a strength.
  • Local numbers used in dialing to increase the number of connections is an asset.
  • The pricing is a plus. It is one of the most affordable calling tools on the market.
Adam Montgomery | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

CrazyCall

  • Inbound call functionally is still limited and not something that my team utilizes.
  • The reporting features for the some of the lower pricing tiers are very limited.
  • Downloading reports from the cloud can be quite slow at times.
Adam Montgomery | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

CrazyCall

CrazyCall integrated with our CRM better than the other competitors. The integration was seamless and offered exactly what we were looking for. Some of the other competitors that we were evaluating were not able to integrate with our CRM in the same manner. That is why we ended up going with CrazyCall
Adam Montgomery | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

CrazyCall

  • Our sales team is making more calls and the calls have improved in quality....this is leading to more customer interactions.
  • Our customer service has improved with the call recording. We are able to go back and listen to issues and customize our responses based on the recordings.
  • Managers are better able to identify sales members who are consistently meeting their call targets. This has improved our goal-setting and reward system.
Adam Montgomery | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

CrazyCall

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CrazyCall Editions & Modules

Edition
Plan B$201
Plan A$101
Plan C$401
  1. per user / month
Additional Pricing Details
Plans priced per user / month. Exclusive of connection costs. Competitive rates available.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
CrazyCall
8.0

Add comparison