What users are saying about

ActiveDEMAND

3 Ratings

TouchPoint

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

TouchPoint

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
TouchPoint
WYSIWYG email editor
ActiveDEMAND
9.2
TouchPoint
Dynamic content
ActiveDEMAND
9.6
TouchPoint
Ability to test dynamic content
ActiveDEMAND
9.6
TouchPoint
Landing pages
ActiveDEMAND
9.0
TouchPoint
A/B testing
ActiveDEMAND
9.6
TouchPoint
Mobile optimization
ActiveDEMAND
9.6
TouchPoint
Email deliverability
ActiveDEMAND
9.6
TouchPoint
List management
ActiveDEMAND
9.2
TouchPoint
Triggered drip sequences
ActiveDEMAND
9.6
TouchPoint

Lead Management

ActiveDEMAND
9.0
TouchPoint
Lead nurturing
ActiveDEMAND
9.6
TouchPoint
Lead scoring and grading
ActiveDEMAND
9.0
TouchPoint
Data quality management
ActiveDEMAND
8.6
TouchPoint
Automated sales alerts and tasks
ActiveDEMAND
8.6
TouchPoint

Campaign Management

ActiveDEMAND
9.4
TouchPoint
Calendaring
ActiveDEMAND
9.6
TouchPoint
Event/webinar marketing
ActiveDEMAND
9.2
TouchPoint

Social Media Marketing

ActiveDEMAND
8.6
TouchPoint
Social sharing and campaigns
ActiveDEMAND
8.6
TouchPoint
Social profile integration
ActiveDEMAND
8.6
TouchPoint

Reporting & Analytics

ActiveDEMAND
9.2
TouchPoint
Dashboards
ActiveDEMAND
8.8
TouchPoint
Standard reports
ActiveDEMAND
9.2
TouchPoint
Custom reports
ActiveDEMAND
9.6
TouchPoint

Platform & Infrastructure

ActiveDEMAND
9.6
TouchPoint
API
ActiveDEMAND
9.0
TouchPoint
Role-based workflow & approvals
ActiveDEMAND
9.0
TouchPoint
Customizability
ActiveDEMAND
9.6
TouchPoint
Integration with Salesforce.com
ActiveDEMAND
10.0
TouchPoint
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
TouchPoint
Integration with SugarCRM
ActiveDEMAND
10.0
TouchPoint

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
TouchPoint7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

TouchPoint

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
TouchPoint Editions & Modules
TouchPoint
Additional Pricing Details