What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Drip from Leadpages

13 Ratings
Score 9.5 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Drip from Leadpages

If you run a blog and need a newsletter for it to send out your posts - use Drip. If you have a business and need to send emails to a list - use Drip.
Tsahi Levent-levi profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Drip from Leadpages
8.2
WYSIWYG email editor
ActiveDEMAND
9.2
Drip from Leadpages
5.7
Dynamic content
ActiveDEMAND
9.6
Drip from Leadpages
8.2
Ability to test dynamic content
ActiveDEMAND
9.6
Drip from Leadpages
8.2
Landing pages
ActiveDEMAND
9.0
Drip from Leadpages
A/B testing
ActiveDEMAND
9.6
Drip from Leadpages
6.9
Mobile optimization
ActiveDEMAND
9.6
Drip from Leadpages
8.4
Email deliverability
ActiveDEMAND
9.6
Drip from Leadpages
9.2
List management
ActiveDEMAND
9.2
Drip from Leadpages
9.4
Triggered drip sequences
ActiveDEMAND
9.6
Drip from Leadpages
9.8

Lead Management

ActiveDEMAND
9.0
Drip from Leadpages
9.0
Lead nurturing
ActiveDEMAND
9.6
Drip from Leadpages
9.6
Lead scoring and grading
ActiveDEMAND
9.0
Drip from Leadpages
9.4
Data quality management
ActiveDEMAND
8.6
Drip from Leadpages
8.8
Automated sales alerts and tasks
ActiveDEMAND
8.6
Drip from Leadpages
8.3

Campaign Management

ActiveDEMAND
9.4
Drip from Leadpages
Calendaring
ActiveDEMAND
9.6
Drip from Leadpages
Event/webinar marketing
ActiveDEMAND
9.2
Drip from Leadpages

Social Media Marketing

ActiveDEMAND
8.6
Drip from Leadpages
Social sharing and campaigns
ActiveDEMAND
8.6
Drip from Leadpages
Social profile integration
ActiveDEMAND
8.6
Drip from Leadpages

Reporting & Analytics

ActiveDEMAND
9.2
Drip from Leadpages
8.4
Dashboards
ActiveDEMAND
8.8
Drip from Leadpages
8.4
Standard reports
ActiveDEMAND
9.2
Drip from Leadpages
8.3
Custom reports
ActiveDEMAND
9.6
Drip from Leadpages
8.7

Platform & Infrastructure

ActiveDEMAND
9.6
Drip from Leadpages
9.3
API
ActiveDEMAND
9.0
Drip from Leadpages
9.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Drip from Leadpages
9.7
Customizability
ActiveDEMAND
9.6
Drip from Leadpages
9.3
Integration with Salesforce.com
ActiveDEMAND
10.0
Drip from Leadpages
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Drip from Leadpages
Integration with SugarCRM
ActiveDEMAND
10.0
Drip from Leadpages

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
Tsahi Levent-levi profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).
Tsahi Levent-levi profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Drip from Leadpages Editions & Modules
Drip from Leadpages
Additional Pricing Details