What users are saying about
4 Ratings
19 Ratings
4 Ratings
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Score 6.8 out of 101
19 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Engagio

Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Engagio
WYSIWYG email editor
ActiveDEMAND
9.2
Engagio
Dynamic content
ActiveDEMAND
9.6
Engagio
Ability to test dynamic content
ActiveDEMAND
9.6
Engagio
Landing pages
ActiveDEMAND
9.0
Engagio
A/B testing
ActiveDEMAND
9.6
Engagio
Mobile optimization
ActiveDEMAND
9.6
Engagio
Email deliverability
ActiveDEMAND
9.6
Engagio
List management
ActiveDEMAND
9.2
Engagio
Triggered drip sequences
ActiveDEMAND
9.6
Engagio

Lead Management

ActiveDEMAND
9.0
Engagio
Lead nurturing
ActiveDEMAND
9.6
Engagio
Lead scoring and grading
ActiveDEMAND
9.0
Engagio
Data quality management
ActiveDEMAND
8.6
Engagio
Automated sales alerts and tasks
ActiveDEMAND
8.6
Engagio

Campaign Management

ActiveDEMAND
9.4
Engagio
Calendaring
ActiveDEMAND
9.6
Engagio
Event/webinar marketing
ActiveDEMAND
9.2
Engagio

Social Media Marketing

ActiveDEMAND
8.6
Engagio
Social sharing and campaigns
ActiveDEMAND
8.6
Engagio
Social profile integration
ActiveDEMAND
8.6
Engagio

Reporting & Analytics

ActiveDEMAND
9.2
Engagio
Dashboards
ActiveDEMAND
8.8
Engagio
Standard reports
ActiveDEMAND
9.2
Engagio
Custom reports
ActiveDEMAND
9.6
Engagio

Platform & Infrastructure

ActiveDEMAND
9.6
Engagio
API
ActiveDEMAND
9.0
Engagio
Role-based workflow & approvals
ActiveDEMAND
9.0
Engagio
Customizability
ActiveDEMAND
9.6
Engagio
Integration with Salesforce.com
ActiveDEMAND
10.0
Engagio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Engagio
Integration with SugarCRM
ActiveDEMAND
10.0
Engagio

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks profile photo

Engagio

  • The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
  • Allowing for ABM-focused analytics in Salesforce.
  • The details around the behavior of the prospects regarding the duration of visits, pages, etc.
Tesia Ray profile photo

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Engagio

  • Some summaries/rollups in the app would be helpful so I don't have to add things up.
  • Would like for it to aggregate lead-level activities onto the account level.
  • Looking forward to more being built out in the Playmaker product.
Mitchell Hanson profile photo

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks profile photo

Engagio

LeanData was the only alternative that we evaluated. They had a similar lead-to-account match functionality, and it looked like it would work as well as what Engagio could do. This was the primary feature we were looking at from them, and they did have a larger "suite" of functionality that we didn't review. However, the cost for the LeanData's lead-to-account match was not much less than the full Engagio suite, with all the additional analytics, so it was a fairly easy choice.
José Rafael Parr profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Engagio

  • Valuable conversations with the hottest targeted accounts.
  • Increased pipeline.
  • Increased ROI on marketing efforts (PPC, SEO, paid media, content syndication, etc.).
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Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Engagio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Engagio Editions & Modules

Additional Pricing Details

Add comparison