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3 Ratings
15 Ratings
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Score 10 out of 101
15 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Engagio

This should be the first piece of technology purchased if you're firing up an ABM-ABE program. After setting up a process you want to focus on metrics first.However - Make sure your data is cleaned up first! No, really! If you don't have that fixed, you don't want to start this yet.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Engagio
WYSIWYG email editor
ActiveDEMAND
9.2
Engagio
Dynamic content
ActiveDEMAND
9.6
Engagio
Ability to test dynamic content
ActiveDEMAND
9.6
Engagio
Landing pages
ActiveDEMAND
9.0
Engagio
A/B testing
ActiveDEMAND
9.6
Engagio
Mobile optimization
ActiveDEMAND
9.6
Engagio
Email deliverability
ActiveDEMAND
9.6
Engagio
List management
ActiveDEMAND
9.2
Engagio
Triggered drip sequences
ActiveDEMAND
9.6
Engagio

Lead Management

ActiveDEMAND
9.0
Engagio
Lead nurturing
ActiveDEMAND
9.6
Engagio
Lead scoring and grading
ActiveDEMAND
9.0
Engagio
Data quality management
ActiveDEMAND
8.6
Engagio
Automated sales alerts and tasks
ActiveDEMAND
8.6
Engagio

Campaign Management

ActiveDEMAND
9.4
Engagio
Calendaring
ActiveDEMAND
9.6
Engagio
Event/webinar marketing
ActiveDEMAND
9.2
Engagio

Social Media Marketing

ActiveDEMAND
8.6
Engagio
Social sharing and campaigns
ActiveDEMAND
8.6
Engagio
Social profile integration
ActiveDEMAND
8.6
Engagio

Reporting & Analytics

ActiveDEMAND
9.2
Engagio
Dashboards
ActiveDEMAND
8.8
Engagio
Standard reports
ActiveDEMAND
9.2
Engagio
Custom reports
ActiveDEMAND
9.6
Engagio

Platform & Infrastructure

ActiveDEMAND
9.6
Engagio
API
ActiveDEMAND
9.0
Engagio
Role-based workflow & approvals
ActiveDEMAND
9.0
Engagio
Customizability
ActiveDEMAND
9.6
Engagio
Integration with Salesforce.com
ActiveDEMAND
10.0
Engagio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Engagio
Integration with SugarCRM
ActiveDEMAND
10.0
Engagio

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
  • Allowing for ABM-focused analytics in Salesforce.
  • The details around the behavior of the prospects regarding the duration of visits, pages, etc.
Tesia Ray profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Functionality of admin/user roles
  • Additional help reosurces
Tesia Ray profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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LeanData was the only alternative that we evaluated. They had a similar lead-to-account match functionality, and it looked like it would work as well as what Engagio could do. This was the primary feature we were looking at from them, and they did have a larger "suite" of functionality that we didn't review. However, the cost for the LeanData's lead-to-account match was not much less than the full Engagio suite, with all the additional analytics, so it was a fairly easy choice.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Our company has software and services for very large health plans with lengthy sales cycles with multiple decisions makers. The reporting available has been a large ROI for us in helping achieving overall business objectives of targeting accounts.
  • It allows for more targeted account based marketing that helped us move forward with achieving our goals.
Tesia Ray profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Engagio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Engagio Editions & Modules
Engagio
Additional Pricing Details