What users are saying about
3 Ratings
19 Ratings
3 Ratings
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Score 10 out of 101
19 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Engagio

Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Engagio
WYSIWYG email editor
ActiveDEMAND
9.2
Engagio
Dynamic content
ActiveDEMAND
9.6
Engagio
Ability to test dynamic content
ActiveDEMAND
9.6
Engagio
Landing pages
ActiveDEMAND
9.0
Engagio
A/B testing
ActiveDEMAND
9.6
Engagio
Mobile optimization
ActiveDEMAND
9.6
Engagio
Email deliverability
ActiveDEMAND
9.6
Engagio
List management
ActiveDEMAND
9.2
Engagio
Triggered drip sequences
ActiveDEMAND
9.6
Engagio

Lead Management

ActiveDEMAND
9.0
Engagio
Lead nurturing
ActiveDEMAND
9.6
Engagio
Lead scoring and grading
ActiveDEMAND
9.0
Engagio
Data quality management
ActiveDEMAND
8.6
Engagio
Automated sales alerts and tasks
ActiveDEMAND
8.6
Engagio

Campaign Management

ActiveDEMAND
9.4
Engagio
Calendaring
ActiveDEMAND
9.6
Engagio
Event/webinar marketing
ActiveDEMAND
9.2
Engagio

Social Media Marketing

ActiveDEMAND
8.6
Engagio
Social sharing and campaigns
ActiveDEMAND
8.6
Engagio
Social profile integration
ActiveDEMAND
8.6
Engagio

Reporting & Analytics

ActiveDEMAND
9.2
Engagio
Dashboards
ActiveDEMAND
8.8
Engagio
Standard reports
ActiveDEMAND
9.2
Engagio
Custom reports
ActiveDEMAND
9.6
Engagio

Platform & Infrastructure

ActiveDEMAND
9.6
Engagio
API
ActiveDEMAND
9.0
Engagio
Role-based workflow & approvals
ActiveDEMAND
9.0
Engagio
Customizability
ActiveDEMAND
9.6
Engagio
Integration with Salesforce.com
ActiveDEMAND
10.0
Engagio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Engagio
Integration with SugarCRM
ActiveDEMAND
10.0
Engagio

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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Engagio

  • Personally, the best part about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account-level data to the lead (like account owner or number of open opportunities). This opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.
  • Something else that's been surprising to me was the rate of sales adoption. Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally.
  • As a fairly new product, Engagio is still changing a lot, and I've been very impressed by how quickly the development team can receive feedback, turn around, and make changes to the product. I've had feature requests implemented in a matter of hours.
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Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Engagio

  • Engagio is a very new platform, and there are some features I would really like to have, which I understand are coming. For my company, it's totally usable as-is, but it's important to understand that the following don't exist in the tool right now:
  • Single Sign-on support.
  • More advanced permissions than just admin/user
  • Ability to rename account lists
  • Ability to save report filters
  • Ability to change which account a lead matched to, if you identify that the automatic matching failed
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Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

Engagio

LeanData was the only alternative that we evaluated. They had a similar lead-to-account match functionality, and it looked like it would work as well as what Engagio could do. This was the primary feature we were looking at from them, and they did have a larger "suite" of functionality that we didn't review. However, the cost for the LeanData's lead-to-account match was not much less than the full Engagio suite, with all the additional analytics, so it was a fairly easy choice.
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Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Engagio

  • My company sells very large software solutions, with a months-long sales cycle and often over a dozen decision makers in each account. The out-of-the-box reporting that we got from Salesforce and Marketo made talking to sales about these accounts difficult. We were looking at individual people and they were looking at a large organization. Engagio helps us speak the same language, and more importantly, it's helped Marketing align our goals to the things sales cares about.
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Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Engagio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Engagio Editions & Modules

Engagio
Additional Pricing Details

Add comparison