4 Ratings
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Score 5 out of 100
7 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Epsilon PeopleCloud (Agility Harmony)
10.0
WYSIWYG email editor
ActiveDEMAND
9.2
Epsilon PeopleCloud (Agility Harmony)
Dynamic content
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0
Ability to test dynamic content
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0
Landing pages
ActiveDEMAND
9.0
Epsilon PeopleCloud (Agility Harmony)
A/B testing
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0
Mobile optimization
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0
Email deliverability reporting
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0
List management
ActiveDEMAND
9.2
Epsilon PeopleCloud (Agility Harmony)
Triggered drip sequences
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0

Lead Management

ActiveDEMAND
9.0
Epsilon PeopleCloud (Agility Harmony)
Lead nurturing
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
Lead scoring and grading
ActiveDEMAND
9.0
Epsilon PeopleCloud (Agility Harmony)
Data quality management
ActiveDEMAND
8.6
Epsilon PeopleCloud (Agility Harmony)
Automated sales alerts and tasks
ActiveDEMAND
8.6
Epsilon PeopleCloud (Agility Harmony)

Campaign Management

ActiveDEMAND
9.4
Epsilon PeopleCloud (Agility Harmony)
Calendaring
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
Event/webinar marketing
ActiveDEMAND
9.2
Epsilon PeopleCloud (Agility Harmony)

Social Media Marketing

ActiveDEMAND
8.6
Epsilon PeopleCloud (Agility Harmony)
Social sharing and campaigns
ActiveDEMAND
8.6
Epsilon PeopleCloud (Agility Harmony)
Social profile integration
ActiveDEMAND
8.6
Epsilon PeopleCloud (Agility Harmony)

Reporting & Analytics

ActiveDEMAND
9.2
Epsilon PeopleCloud (Agility Harmony)
10.0
Dashboards
ActiveDEMAND
8.8
Epsilon PeopleCloud (Agility Harmony)
10.0
Standard reports
ActiveDEMAND
9.2
Epsilon PeopleCloud (Agility Harmony)
10.0
Custom reports
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
10.0

Platform & Infrastructure

ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
API
ActiveDEMAND
9.0
Epsilon PeopleCloud (Agility Harmony)
Role-based workflow & approvals
ActiveDEMAND
9.0
Epsilon PeopleCloud (Agility Harmony)
Customizability
ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
Integration with Salesforce.com
ActiveDEMAND
10.0
Epsilon PeopleCloud (Agility Harmony)
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Epsilon PeopleCloud (Agility Harmony)
Integration with SugarCRM
ActiveDEMAND
10.0
Epsilon PeopleCloud (Agility Harmony)

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Epsilon PeopleCloud (Agility Harmony)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Epsilon PeopleCloud (Agility Harmony) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Epsilon PeopleCloud (Agility Harmony)
7.0

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