What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 4 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
- Epsilon PeopleCloud (Agility Harmony) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

9.5
ActiveDEMAND
95%

10.0
Epsilon PeopleCloud (Agility Harmony)
100%
Epsilon PeopleCloud (Agility Harmony) ranks higher in 6/9 features
Epsilon PeopleCloud (Agility Harmony) ranks higher in 6/9 features
WYSIWYG email editor

9.2
92%
2 Ratings

N/A
0 Ratings
Dynamic content

9.6
96%
2 Ratings

10.0
100%
1 Rating
Ability to test dynamic content

9.6
96%
2 Ratings

10.0
100%
1 Rating
Landing pages

9.0
90%
2 Ratings

N/A
0 Ratings
A/B testing

9.6
96%
2 Ratings

10.0
100%
1 Rating
Mobile optimization

9.6
96%
2 Ratings

10.0
100%
1 Rating
Email deliverability reporting

9.6
96%
4 Ratings

10.0
100%
2 Ratings
List management

9.2
92%
2 Ratings

N/A
0 Ratings
Triggered drip sequences

9.6
96%
2 Ratings

10.0
100%
1 Rating
Lead Management

9.0
ActiveDEMAND
90%

Epsilon PeopleCloud (Agility Harmony)
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 4/4 features
ActiveDEMAND ranks higher in 4/4 features
Lead nurturing

9.6
96%
2 Ratings

N/A
0 Ratings
Lead scoring and grading

9.0
90%
2 Ratings

N/A
0 Ratings
Data quality management

8.6
86%
2 Ratings

N/A
0 Ratings
Automated sales alerts and tasks

8.6
86%
2 Ratings

N/A
0 Ratings
Campaign Management

9.4
ActiveDEMAND
94%

Epsilon PeopleCloud (Agility Harmony)
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features
ActiveDEMAND ranks higher in 2/2 features
Calendaring

9.6
96%
2 Ratings

N/A
0 Ratings
Event/webinar marketing

9.2
92%
2 Ratings

N/A
0 Ratings
Social Media Marketing

8.6
ActiveDEMAND
86%

Epsilon PeopleCloud (Agility Harmony)
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features
ActiveDEMAND ranks higher in 2/2 features
Social sharing and campaigns

8.6
86%
2 Ratings

N/A
0 Ratings
Social profile integration

8.6
86%
2 Ratings

N/A
0 Ratings
Reporting & Analytics

9.2
ActiveDEMAND
92%

10.0
Epsilon PeopleCloud (Agility Harmony)
100%
Epsilon PeopleCloud (Agility Harmony) ranks higher in 3/3 features
Epsilon PeopleCloud (Agility Harmony) ranks higher in 3/3 features
Dashboards

8.8
88%
2 Ratings

10.0
100%
1 Rating
Standard reports

9.2
92%
2 Ratings

10.0
100%
1 Rating
Custom reports

9.6
96%
2 Ratings

10.0
100%
1 Rating
Platform & Infrastructure

9.6
ActiveDEMAND
96%

Epsilon PeopleCloud (Agility Harmony)
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 6/6 features
ActiveDEMAND ranks higher in 6/6 features
API

9.0
90%
1 Rating

N/A
0 Ratings
Role-based workflow & approvals

9.0
90%
1 Rating

N/A
0 Ratings
Customizability

9.6
96%
2 Ratings

N/A
0 Ratings
Integration with Salesforce.com

10.0
100%
1 Rating

N/A
0 Ratings
Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating

N/A
0 Ratings
Integration with SugarCRM

10.0
100%
1 Rating

N/A
0 Ratings
Attribute Ratings
- ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.6
ActiveDEMAND
96%
2 Ratings

7.0
Epsilon PeopleCloud (Agility Harmony)
70%
1 Rating
Likelihood to Recommend
ActiveDEMAND
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesEpsilon PeopleCloud (Agility Harmony)
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Pros
ActiveDEMAND
- Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
- Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
- Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
IT Manager
Detroit Tool & EngineeringIndustrial Automation, 51-200 employees
Epsilon PeopleCloud (Agility Harmony)
- Fairly intuitive if you have previous experience with high-end email tools.
- The training opportunities are good - they offer both online and/or live training.
- The support we receive is very good.
- The reporting feature is good - a lot of detailed information.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Cons
ActiveDEMAND
- Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
- Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
- One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
- I also wish the reports autorefreshed more frequently.
- ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
- Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesEpsilon PeopleCloud (Agility Harmony)
- The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
- Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
- It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
- Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Pricing Details
ActiveDEMAND
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$3 Per Phone Number/mth
ActiveDEMAND Editions & Modules
Edition
Call Tracking | $31 |
---|---|
Email Marketer | $72 |
Small Business Marketer | $692 |
Corporate Marketer | $1992 |
Agency Marketer | $7992 |
- Per Phone Number/mth
- Per Month [Unlimited Users]
Additional Pricing Details
—Epsilon PeopleCloud (Agility Harmony)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Epsilon PeopleCloud (Agility Harmony) Editions & Modules
—
Additional Pricing Details
—Alternatives Considered
ActiveDEMAND
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
IT Manager
Detroit Tool & EngineeringIndustrial Automation, 51-200 employees
Epsilon PeopleCloud (Agility Harmony)
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees
Return on Investment
ActiveDEMAND
- Simplified email marketing and event management
- Better tracking of leads
- Better intelligence about which initiatives are working well and where future opportunities lie
- Less reliant on IT department/third party to execute our online marketing

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesEpsilon PeopleCloud (Agility Harmony)
- Increased email production = more communication to customers.
- Better reporting = determine areas for improvement or scale up efforts.
- Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Sr. Digital Marketing Specialist @ Radisson Hotel Group
AntennaHospitality, 1001-5000 employees