What users are saying about

ActiveDEMAND

3 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

IBM Watson Campaign Automation

Top Rated
77 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
ActiveDEMAND
9.2
IBM Watson Campaign Automation
8.0
Dynamic content
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.0
Landing pages
ActiveDEMAND
9.0
IBM Watson Campaign Automation
8.3
A/B testing
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.3
Mobile optimization
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.0
Email deliverability
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.3
List management
ActiveDEMAND
9.2
IBM Watson Campaign Automation
8.6
Triggered drip sequences
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.6

Lead Management

ActiveDEMAND
9.0
IBM Watson Campaign Automation
6.7
Lead nurturing
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.3
Lead scoring and grading
ActiveDEMAND
9.0
IBM Watson Campaign Automation
7.0
Data quality management
ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.0

Campaign Management

ActiveDEMAND
9.4
IBM Watson Campaign Automation
6.2
Calendaring
ActiveDEMAND
9.6
IBM Watson Campaign Automation
6.0
Event/webinar marketing
ActiveDEMAND
9.2
IBM Watson Campaign Automation
6.5

Social Media Marketing

ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
ActiveDEMAND
8.6
IBM Watson Campaign Automation
7.0
Social profile integration
ActiveDEMAND
8.6
IBM Watson Campaign Automation
5.0

Reporting & Analytics

ActiveDEMAND
9.2
IBM Watson Campaign Automation
6.0
Dashboards
ActiveDEMAND
8.8
IBM Watson Campaign Automation
5.0
Standard reports
ActiveDEMAND
9.2
IBM Watson Campaign Automation
7.0
Custom reports
ActiveDEMAND
9.6
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.3
API
ActiveDEMAND
9.0
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
ActiveDEMAND
9.0
IBM Watson Campaign Automation
5.0
Customizability
ActiveDEMAND
9.6
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
ActiveDEMAND
10.0
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
ActiveDEMAND
10.0
IBM Watson Campaign Automation
8.0

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Integration with Salesforce.
  • Drip email campaigning.
  • Easy landing page creation.
Shannon Feldpush profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • My clients are crying out for a drag and drop email editor. While the WYSIWYG editor is fine, this would be a huge win for IBM!
  • The inbuilt reporting suite could do with an overhaul and to allow users to build more customised reports. Some elements of the reporting could do with better filtering options as well, or start with a filter rather than loading everything in the first instance.
  • Would be good to be able to make more assets portable between databases and have an 'asset import mapping' process to re-point/configure anything that doesn't match the original source.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
Overall, we are happy with the service and results of Engage. Also, the general investment in the product (integration with CRM and CMS) and training of users has been significant.
Michael Hobley profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.
No photo available

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Increased efficiency as reps were able to follow up on emails.
  • Could easily create campaigns between SFDC and Silverpop for better tracking.
  • Gave us the ability to better communicate with our customer base.
Amanda Wheeler profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details