What users are saying about
3 Ratings
3 Ratings
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Score 10 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
ActiveDEMAND
9.2
IBM Watson Campaign Automation
8.0
Dynamic content
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.0
Landing pages
ActiveDEMAND
9.0
IBM Watson Campaign Automation
8.3
A/B testing
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.3
Mobile optimization
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.0
Email deliverability
ActiveDEMAND
9.6
IBM Watson Campaign Automation
8.3
List management
ActiveDEMAND
9.2
IBM Watson Campaign Automation
8.6
Triggered drip sequences
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.6

Lead Management

ActiveDEMAND
9.0
IBM Watson Campaign Automation
6.7
Lead nurturing
ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.3
Lead scoring and grading
ActiveDEMAND
9.0
IBM Watson Campaign Automation
7.0
Data quality management
ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.0

Campaign Management

ActiveDEMAND
9.4
IBM Watson Campaign Automation
6.2
Calendaring
ActiveDEMAND
9.6
IBM Watson Campaign Automation
6.0
Event/webinar marketing
ActiveDEMAND
9.2
IBM Watson Campaign Automation
6.5

Social Media Marketing

ActiveDEMAND
8.6
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
ActiveDEMAND
8.6
IBM Watson Campaign Automation
7.0
Social profile integration
ActiveDEMAND
8.6
IBM Watson Campaign Automation
5.0

Reporting & Analytics

ActiveDEMAND
9.2
IBM Watson Campaign Automation
5.9
Dashboards
ActiveDEMAND
8.8
IBM Watson Campaign Automation
4.9
Standard reports
ActiveDEMAND
9.2
IBM Watson Campaign Automation
7.0
Custom reports
ActiveDEMAND
9.6
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

ActiveDEMAND
9.6
IBM Watson Campaign Automation
7.3
API
ActiveDEMAND
9.0
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
ActiveDEMAND
9.0
IBM Watson Campaign Automation
5.0
Customizability
ActiveDEMAND
9.6
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
ActiveDEMAND
10.0
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
ActiveDEMAND
10.0
IBM Watson Campaign Automation
8.0

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Silverpop Engage is an ever-changing platform., which is certainly one of my favorite things about it. In my one year as a user, multiple new programs have been launched. Not to mention they are constantly improving upon their current platform.
  • Silverpop provides an abundance of training and support. As a new user or an experienced one, you will find that you have most all of the resources that you need. My favorite would have to be the online support portal where you receive one-to-one help on any issue you may have.
  • Silverpop provides every customer with its' own relationship manager. This is important for not only on-boarding but providing additional support throughout a company's lifespan with the product. Often times with products like this you find that once you purchase, you are left to fend for yourself, but Silverpop does quite the opposite.
Mary Abrahamson profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
  • Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
  • I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
Mary Abrahamson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
I've never seen a SaaS-based product develop so slowly or be so cumbersome to use. We were willing to give them a try based on reputation and our team's initial demos, but so many of the issues we have with it are larger product problems that we don't see being solved anytime soon. I even sent an email to the CEO a year ago via our account manager to express our concerns and issues in a factual and open manner. Bill never replied. I know the Engage team works hard on the product, but we've cancelled our service and are headed to greener pastures
Ryan Kramer, MBA profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
too much time building templates
Maureen Kolb profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Amanda Wheeler profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Increased engagement with our customers. It's constantly helping us drive customers to our phones, websites and social media sites, which equals more $$ in the long run!
  • Increased revenue for our online shopping scenarios
Ruth Michel profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details