What users are saying about
4 Ratings
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Score 5 out of 100
10 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
iContact Pro Select
WYSIWYG email editor
ActiveDEMAND
9.2
iContact Pro Select
Dynamic content
ActiveDEMAND
9.6
iContact Pro Select
Ability to test dynamic content
ActiveDEMAND
9.6
iContact Pro Select
Landing pages
ActiveDEMAND
9.0
iContact Pro Select
A/B testing
ActiveDEMAND
9.6
iContact Pro Select
Mobile optimization
ActiveDEMAND
9.6
iContact Pro Select
Email deliverability reporting
ActiveDEMAND
9.6
iContact Pro Select
List management
ActiveDEMAND
9.2
iContact Pro Select
Triggered drip sequences
ActiveDEMAND
9.6
iContact Pro Select

Lead Management

ActiveDEMAND
9.0
iContact Pro Select
Lead nurturing
ActiveDEMAND
9.6
iContact Pro Select
Lead scoring and grading
ActiveDEMAND
9.0
iContact Pro Select
Data quality management
ActiveDEMAND
8.6
iContact Pro Select
Automated sales alerts and tasks
ActiveDEMAND
8.6
iContact Pro Select

Campaign Management

ActiveDEMAND
9.4
iContact Pro Select
Calendaring
ActiveDEMAND
9.6
iContact Pro Select
Event/webinar marketing
ActiveDEMAND
9.2
iContact Pro Select

Social Media Marketing

ActiveDEMAND
8.6
iContact Pro Select
Social sharing and campaigns
ActiveDEMAND
8.6
iContact Pro Select
Social profile integration
ActiveDEMAND
8.6
iContact Pro Select

Reporting & Analytics

ActiveDEMAND
9.2
iContact Pro Select
Dashboards
ActiveDEMAND
8.8
iContact Pro Select
Standard reports
ActiveDEMAND
9.2
iContact Pro Select
Custom reports
ActiveDEMAND
9.6
iContact Pro Select

Platform & Infrastructure

ActiveDEMAND
9.6
iContact Pro Select
API
ActiveDEMAND
9.0
iContact Pro Select
Role-based workflow & approvals
ActiveDEMAND
9.0
iContact Pro Select
Customizability
ActiveDEMAND
9.6
iContact Pro Select
Integration with Salesforce.com
ActiveDEMAND
10.0
iContact Pro Select
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
iContact Pro Select
Integration with SugarCRM
ActiveDEMAND
10.0
iContact Pro Select

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

iContact Pro Select

  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

iContact Pro Select

  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

iContact Pro Select

iContact Pro Select 6.1
Based on 3 answers
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

iContact Pro Select

I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

iContact Pro Select

  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

iContact Pro Select

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Pro Select Editions & Modules

Edition
Basic$3001
Plus$6001
Pro$1,0001
Enterprise$2,5001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
iContact Pro Select
6.8

Likelihood to Renew

ActiveDEMAND
iContact Pro Select
6.1

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