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3 Ratings
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Score 10 out of 101
8 Ratings
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Score 9.8 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
iContact Pro Select
WYSIWYG email editor
ActiveDEMAND
9.2
iContact Pro Select
Dynamic content
ActiveDEMAND
9.6
iContact Pro Select
Ability to test dynamic content
ActiveDEMAND
9.6
iContact Pro Select
Landing pages
ActiveDEMAND
9.0
iContact Pro Select
A/B testing
ActiveDEMAND
9.6
iContact Pro Select
Mobile optimization
ActiveDEMAND
9.6
iContact Pro Select
Email deliverability
ActiveDEMAND
9.6
iContact Pro Select
List management
ActiveDEMAND
9.2
iContact Pro Select
Triggered drip sequences
ActiveDEMAND
9.6
iContact Pro Select

Lead Management

ActiveDEMAND
9.0
iContact Pro Select
Lead nurturing
ActiveDEMAND
9.6
iContact Pro Select
Lead scoring and grading
ActiveDEMAND
9.0
iContact Pro Select
Data quality management
ActiveDEMAND
8.6
iContact Pro Select
Automated sales alerts and tasks
ActiveDEMAND
8.6
iContact Pro Select

Campaign Management

ActiveDEMAND
9.4
iContact Pro Select
Calendaring
ActiveDEMAND
9.6
iContact Pro Select
Event/webinar marketing
ActiveDEMAND
9.2
iContact Pro Select

Social Media Marketing

ActiveDEMAND
8.6
iContact Pro Select
Social sharing and campaigns
ActiveDEMAND
8.6
iContact Pro Select
Social profile integration
ActiveDEMAND
8.6
iContact Pro Select

Reporting & Analytics

ActiveDEMAND
9.2
iContact Pro Select
Dashboards
ActiveDEMAND
8.8
iContact Pro Select
Standard reports
ActiveDEMAND
9.2
iContact Pro Select
Custom reports
ActiveDEMAND
9.6
iContact Pro Select

Platform & Infrastructure

ActiveDEMAND
9.6
iContact Pro Select
API
ActiveDEMAND
9.0
iContact Pro Select
Role-based workflow & approvals
ActiveDEMAND
9.0
iContact Pro Select
Customizability
ActiveDEMAND
9.6
iContact Pro Select
Integration with Salesforce.com
ActiveDEMAND
10.0
iContact Pro Select
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
iContact Pro Select
Integration with SugarCRM
ActiveDEMAND
10.0
iContact Pro Select

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact Pro Select6.1
Based on 3 answers
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
  • Campaign Performance Reports
  • Email Performance Reports
  • Landing Page Performance Reports
  • Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

iContact Pro Select

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
iContact Pro Select Editions & Modules
iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details