What users are saying about

ActiveDEMAND

3 Ratings

INBOX25

2 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

INBOX25

2 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
INBOX25
7.4
WYSIWYG email editor
ActiveDEMAND
9.2
INBOX25
7.0
Dynamic content
ActiveDEMAND
9.6
INBOX25
7.0
Ability to test dynamic content
ActiveDEMAND
9.6
INBOX25
7.0
Landing pages
ActiveDEMAND
9.0
INBOX25
9.0
A/B testing
ActiveDEMAND
9.6
INBOX25
3.2
Mobile optimization
ActiveDEMAND
9.6
INBOX25
6.2
Email deliverability
ActiveDEMAND
9.6
INBOX25
9.6
List management
ActiveDEMAND
9.2
INBOX25
8.6
Triggered drip sequences
ActiveDEMAND
9.6
INBOX25
8.8

Lead Management

ActiveDEMAND
9.0
INBOX25
8.0
Lead nurturing
ActiveDEMAND
9.6
INBOX25
8.4
Lead scoring and grading
ActiveDEMAND
9.0
INBOX25
7.3
Data quality management
ActiveDEMAND
8.6
INBOX25
7.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
INBOX25
8.5

Campaign Management

ActiveDEMAND
9.4
INBOX25
7.0
Calendaring
ActiveDEMAND
9.6
INBOX25
5.0
Event/webinar marketing
ActiveDEMAND
9.2
INBOX25
9.0

Social Media Marketing

ActiveDEMAND
8.6
INBOX25
7.5
Social sharing and campaigns
ActiveDEMAND
8.6
INBOX25
9.0
Social profile integration
ActiveDEMAND
8.6
INBOX25
6.0

Reporting & Analytics

ActiveDEMAND
9.2
INBOX25
6.3
Dashboards
ActiveDEMAND
8.8
INBOX25
6.5
Standard reports
ActiveDEMAND
9.2
INBOX25
6.3
Custom reports
ActiveDEMAND
9.6
INBOX25
6.0

Platform & Infrastructure

ActiveDEMAND
9.6
INBOX25
9.1
API
ActiveDEMAND
9.0
INBOX25
Role-based workflow & approvals
ActiveDEMAND
9.0
INBOX25
8.8
Customizability
ActiveDEMAND
9.6
INBOX25
7.9
Integration with Salesforce.com
ActiveDEMAND
10.0
INBOX25
10.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
INBOX25
Integration with SugarCRM
ActiveDEMAND
10.0
INBOX25
9.6

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

INBOX25

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
INBOX25 Editions & Modules
INBOX25
Additional Pricing Details