ActiveDEMAND vs. Infor Omni-Channel Campaign Management

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

This tool is great in the retail industry with a huge customer and guest presence where a huge influx of data is always being analyzed and being reported via different sources. This tool makes it easy to organize that and it helps with side by side comparison of the information. Great for business with multiple locations where all of the information is being fed to some central system. I don't believe it is one for small businesses or individual owners.

Incentivized

• Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
• Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
• Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

• Forecasting revenue trends for better business management.
• Collecting information in specific formats from the field for better investment decisions.
• Integration with alert tools such as Jira or email client.

Incentivized

• Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
• Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
• One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
• I also wish the reports autorefreshed more frequently.
• ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
• Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

• It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
• Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
• Support can be better with more resources.

Incentivized

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there

Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.

Incentivized

• Simplified email marketing and event management
• Better tracking of leads
• Better intelligence about which initiatives are working well and where future opportunities lie
• Less reliant on IT department/third party to execute our online marketing

• Great ROI with time efficiency and less resources.
• Reporting accuracy and detailed level comparison makes it very positive impact.
• Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.

Incentivized