What users are saying about
3 Ratings

Infusionsoft

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Top Rated
194 Ratings
3 Ratings
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Score 10 out of 101

Infusionsoft

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Top Rated
194 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Infusionsoft

Infusionsoft excels with small business. It really tries hard to represent the small business community. If you are a small business, there is a good chance it will work well for you. If you are a part of a medium or large business, however, just think twice about it and consider other options first.
Johnathan Speakman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Infusionsoft
WYSIWYG email editor
ActiveDEMAND
9.2
Infusionsoft
Dynamic content
ActiveDEMAND
9.6
Infusionsoft
Ability to test dynamic content
ActiveDEMAND
9.6
Infusionsoft
Landing pages
ActiveDEMAND
9.0
Infusionsoft
A/B testing
ActiveDEMAND
9.6
Infusionsoft
Mobile optimization
ActiveDEMAND
9.6
Infusionsoft
Email deliverability
ActiveDEMAND
9.6
Infusionsoft
List management
ActiveDEMAND
9.2
Infusionsoft
Triggered drip sequences
ActiveDEMAND
9.6
Infusionsoft

Lead Management

ActiveDEMAND
9.0
Infusionsoft
Lead nurturing
ActiveDEMAND
9.6
Infusionsoft
Lead scoring and grading
ActiveDEMAND
9.0
Infusionsoft
Data quality management
ActiveDEMAND
8.6
Infusionsoft
Automated sales alerts and tasks
ActiveDEMAND
8.6
Infusionsoft

Campaign Management

ActiveDEMAND
9.4
Infusionsoft
Calendaring
ActiveDEMAND
9.6
Infusionsoft
Event/webinar marketing
ActiveDEMAND
9.2
Infusionsoft

Social Media Marketing

ActiveDEMAND
8.6
Infusionsoft
Social sharing and campaigns
ActiveDEMAND
8.6
Infusionsoft
Social profile integration
ActiveDEMAND
8.6
Infusionsoft

Reporting & Analytics

ActiveDEMAND
9.2
Infusionsoft
Dashboards
ActiveDEMAND
8.8
Infusionsoft
Standard reports
ActiveDEMAND
9.2
Infusionsoft
Custom reports
ActiveDEMAND
9.6
Infusionsoft

Platform & Infrastructure

ActiveDEMAND
9.6
Infusionsoft
API
ActiveDEMAND
9.0
Infusionsoft
Role-based workflow & approvals
ActiveDEMAND
9.0
Infusionsoft
Customizability
ActiveDEMAND
9.6
Infusionsoft
Integration with Salesforce.com
ActiveDEMAND
10.0
Infusionsoft
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Infusionsoft
Integration with SugarCRM
ActiveDEMAND
10.0
Infusionsoft

Sales Force Automation

ActiveDEMAND
Infusionsoft
7.7
Customer data management / contact management
ActiveDEMAND
Infusionsoft
8.5
Workflow management
ActiveDEMAND
Infusionsoft
7.6
Opportunity management
ActiveDEMAND
Infusionsoft
7.5
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
Infusionsoft
7.6
Quote & order management
ActiveDEMAND
Infusionsoft
6.7
Interaction tracking
ActiveDEMAND
Infusionsoft
8.2

Marketing Automation

ActiveDEMAND
Infusionsoft
8.6
Lead management
ActiveDEMAND
Infusionsoft
8.4
Email marketing
ActiveDEMAND
Infusionsoft
8.9

CRM Project Management

ActiveDEMAND
Infusionsoft
7.4
Task management
ActiveDEMAND
Infusionsoft
7.6
Billing and invoicing management
ActiveDEMAND
Infusionsoft
7.1
Reporting
ActiveDEMAND
Infusionsoft
7.4

CRM Reporting & Analytics

ActiveDEMAND
Infusionsoft
7.1
Pipeline visualization
ActiveDEMAND
Infusionsoft
7.1

Customization

ActiveDEMAND
Infusionsoft
8.4
Custom fields
ActiveDEMAND
Infusionsoft
8.3
Custom objects
ActiveDEMAND
Infusionsoft
9.0
API for custom integration
ActiveDEMAND
Infusionsoft
7.8

Platform

ActiveDEMAND
Infusionsoft
7.1
Mobile access
ActiveDEMAND
Infusionsoft
7.1

Security

ActiveDEMAND
Infusionsoft
8.6
Role-based user permissions
ActiveDEMAND
Infusionsoft
8.6

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • It is a pretty flexible system because of their tagging system. It allows you to group and segment your contacts very easily.
  • Their customer support is amazing! There are few companies whose customer support is as helpful as theirs has been to me. You can send support email tickets, do online chats with representatives, or you can give them a call and talk with a real person. They always do their best to help you.
  • They have many different tools that they integrate with, so you're almost guaranteed to be able to do anything you need to. If you can't find the right integration, the API is open for you to be able to use.
Johnathan Speakman profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • I would love for there to be a timer device, this way you can track how much time you're actually using on the phone/drafting a document etc., and have it connected to billing.
  • Have more availability to connect to other software such as Goldmine and Abacus.
  • Better navigation bar on the page, it seems like I need it to move faster sometimes to keep up with me when I am going to a particular area. The drop down from the symbol would work better if it were just all the main nav bar.
  • Email blast will stop because of spam complaints from email servers. That is not to say that there are actually enough for that to happen. And some people have not even had the chance to receive the newsletter via email because of that! This is my BIGGEST frustration! If you send out an email blast for the first time, you can get it stopped and restart it once, but it only takes like 11 people out of 300 for the Infusion system to lock you out and you have to start over!
Rachel Campbell profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Infusionsoft1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie profile photo

Usability

No score
No answers yet
No answers on this topic
Infusionsoft4.8
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Infusionsoft8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

No score
No answers yet
No answers on this topic
Infusionsoft7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

No score
No answers yet
No answers on this topic
Infusionsoft2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Infusionsoft8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

No score
No answers yet
No answers on this topic
Infusionsoft9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

No score
No answers yet
No answers on this topic
Infusionsoft8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Infusionsoft really shines as an easy to use and automated marketing CRM program for smaller organizations. While not as feature-rich as Salesforce or other CRM packages, it provides a number of powerful automated features that can require fewer staff hours for usage. For larger organizations, the product might need to be re-evaluated in terms of its overall applicable features.
Bruce Emmerling profile photo

Scalability

No score
No answers yet
No answers on this topic
Infusionsoft2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Better Customer Service: With all customer data in one place it is easier to understand customer questions and
  • Marketing Segmentation for More Appropriate Sales Messaging: We want to be respectful of our contacts lists. The tagging and list segmentation allow us to more easily target the individuals who would be most interested (and qualified) for a particular program -- IE: Sending information about our
  • Payment Options: We LOVE the ability to setup payment a variety of payment plans for higher dollar items, gift codes for loyal customers, early bird pricing options setup based on key dates, and more.
Ellen Butler profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Infusionsoft

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1,999*
1.  prerequisite for all new customers
Infusionsoft Editions & Modules
Infusionsoft
Edition
Essentials
$1991
Starter
$991
Complete
$2991
1. per month
Additional Pricing Details
With the Infusionsoft Kickstart service, you get a dedicated coach that will get to know your business goals to help you implement the plans that will make the biggest impact. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $999 to $2,999